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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1171-1180 out of 1887

AI

Administrator in Professional Training & Coaching

07/14/20

5 out of 5

Powerful & intuitive platform with prompt support

What do you like best? I liked the visualization of automations. Made it much easier to see the full journey my subscribers are going through. What do you dislike? There was a bit of a learning curve for someone who'd never used a powerful tool like this (coming from mailchimp). What problems are you solving with the product? What benefits have you realized? Creating automations to generate sales for my coaching program, and I'm also using the pipeline feature to track ...

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JP

Jeff P

07/14/20

5 out of 5

Great CRM, awesome features and support!

What do you like best? I really liked the on boarding process and the complete systems they help you put in place. They have a lot of systems and templates already in place for you to use. They have so many features and ways to help grow your business! What do you dislike? Not much, it's an overall great CRM. Maybe they can improve their chat bot feature, but i think they are already working on that. Recommendations to others considering the product: I looked at a bunch of ...

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JY

Julian Y

07/14/20

5 out of 5

Loving Active Campaign to bits

What do you like best? Many things. Customer support is excellent, they are easy to chat with and responds quickly. I especially love their follow up. The UI and ease of navigation is fantastic as compared to many of the other Email Service Providers that I use. Love the workflows etc. What do you dislike? I think one thing that could be improved is for intergrations with Shopify. I currently use Shopify alot, and it doesn't have an official Shopify integrated app. ...

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TH

Tessa H

07/14/20

5 out of 5

Best CRM platform out there

What do you like best? How easy or is to integrate with other platforms such as clickfunnels and base entire campaigns on the tags added instead of having to create a new list/audience every time What do you dislike? Reports for automations could be a bit more user friendly (too many clicks to check all stats) Recommendations to others considering the product: If you are wanting to base automations on tags added and clicks made by lead this is your best option! I highly ...

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AD

Alicia D

07/14/20

5 out of 5

Love Active Campaign!

What do you like best? It's easy to use and for anything complicated they have a video. I was able to easily transfer my contacts from my previous provider. What do you dislike? Nothing so far, I have found everything pretty straight forward. What problems are you solving with the product? What benefits have you realized? I've been able to build an email list and collect emails finally. I struggled with a Weber in the past.

HP

Helder P

07/14/20

5 out of 5

Great user experience, Good Prices for the service

What do you like best? Las campañas de automatización son amigables y muy fáciles de usar, es una plataforma muy completa que permite a las pequeñas empresas como la mía crear un embudo de ventas completamente automatizado. Otra herramienta útil es el Diseñador de correo electrónico, puede personalizar casi todo en los correos electrónicos. Las etiquetas son sin duda lo mejor que tiene ActiveCampaign, puede tener una lista más organizada de clientes potenciales para crear un embudo de ...

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DG

Debbie G

07/14/20

5 out of 5

So very easy to use and understand

What do you like best? Has to be ease of use. Learning curve is minimal and if you do need help it is easy to find What do you dislike? The cost....it’s not bad at this point, but as my biz grows I do worry about the cost going up Recommendations to others considering the product: do it.....you will be so happy you did What problems are you solving with the product? What benefits have you realized? I’m not chained to my computer anymore....automations are awesome. ...

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KL

Katie L

07/14/20

4 out of 5

Great platform and love the integrations

What do you like best? I like how easy it is to integrate. It's also super easy to create campaigns and automations. What do you dislike? I wish there were an easier layout to access certain reports for tags and such. What problems are you solving with the product? What benefits have you realized? This is how I deliver my online program to my clients. I love how easy it is to integrate with Clickfunnels so that I can easily have everything for my webinars and online ...

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UI

User in Professional Training & Coaching

07/14/20

4 out of 5

Happy about the new E-Mail Program, some little things might be improved!

What do you like best? How easy you can design campaigns, that you only pay for active contacts What do you dislike? That you can't resend E-Mails from Automations and that you always have to design a new Opt In E-Mail etc. :) What problems are you solving with the product? What benefits have you realized? I love how easily you can work with tags etc.

JK

Josh K

07/13/20

5 out of 5

Loved ActiveCampaign so much I became a reseller/consultant!

What do you like best? Being able to create complex automations, while keeping the user-interface pretty simple and easy to understand. I used to have to use LucidCharts just to explain the entire process to end-users/clients and now I just pull up the ActiveCampaign automation map. I also really love the integrations with tools like Zapier. Many email automation platforms don't have the same amount of "openness" that I feel ActiveCampaign does! What do you dislike? I don't have ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].