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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1141-1150 out of 1887

DH

Dr Heike F

07/18/20

4 out of 5

I am still on a learning curve

What do you like best? It is reliable and so far, all people, who signed up for something received messages/links/freebies What do you dislike? Sometimes the user interface is not intuitive, naming is misleading, especially, when English is not your mothertongue. Recommendations to others considering the product: Use the trial phase and use tutorials on YouTube. Of course there is a learning curve, but by now I am very happy, that I switched to AC. What problems are you ...

Read more

BN

Boz N

07/17/20

4 out of 5

Powerful, Versatile and easy to use

What do you like best? I can create an infinity of campaign, automotion, lists, etc. For each one of these, I can add tags to know exactly how my contacts engage (or not) with my content. What do you dislike? Some of the emails I send go directly to the trash boxes of my contacts. It's probably due to their email provider but it's a problem for me not to reach them. As far as I know I can't see at any moment who are the contacts that are not engaged for a certain period of time ...

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YM

Yolanda M

07/17/20

4 out of 5

Easy to use!

What do you like best? I love ActiveCampaign because you don't have to be a "tech guru" to use it. The templates are easy to use and create a professional work product to send out to my list. If I get stuck on anything there is always support and coaching webinars on a regular basis. Also, the analytics are easy to read so that I can view who has opened my email and converted. What do you dislike? My list grew quickly which can be costly. Perhaps have another price point for ...

Read more

JR

Jen R

07/17/20

5 out of 5

Switched to ActiveCampaign earlier this year and couldn't be happier.

What do you like best? It is easy to use and there are great "how-to" videos to follow along with. What do you dislike? There is nothing I dislike at this time. What problems are you solving with the product? What benefits have you realized? My list is so much more organized and the templates look very professional.

LV

Luïs V

07/16/20

5 out of 5

Goodbye Mailchimp and other e-mail softwares

What do you like best? What I like the most in Active Campaign is how easy to use it is, visualizing automations, segmentation and click-based e-mails. What do you dislike? Their are sometimes minor bugs in typing e-mails. For example: text stays in bold, even when changing to standard. Recommendations to others considering the product: In my opinion the best e-mail marketing automation software. What problems are you solving with the product? What benefits have you ...

Read more

RS

Riccardo S

07/16/20

5 out of 5

The best point to start your grow to success

What do you like best? Active Campaign is an incredibile powerful tool that really can transform any business. With active campaing you can do so much things for your marketing that really has the power to drive any business to success. I really like how you can setup incredibly deep and structured automations, a journey for my client to bring them exactly where i want them to arrive What do you dislike? probably is just a little bit complicated but i think is normal for the ...

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GI

Grace I

07/16/20

5 out of 5

Active Campaign is simple and user friendly!

What do you like best? I love the ease of creating a newsletter or other email announcement and being able to save something I've created as a template for future use. There are lot of ways I am able to customize items for future use, by saving blocks or an area of my email to my items so I don't have to recreate it next time. I also love that it does the spam check and I am able to send a test email to myself to preview the email exactly as clients will receive it. I have found AC ...

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MS

Martin S

07/16/20

5 out of 5

Easier than Mailchimp

What do you like best? Easy to use, Good UX, intuitive Dashboard. What do you dislike? No gratis Version available but a 14 days trial is enough for testing. Recommendations to others considering the product: Test it first. And decide afterwards. You will be convinced. I would never Switch back again. What problems are you solving with the product? What benefits have you realized? Using for Automations, Newsletter, Forms.

AE

Allen E

07/16/20

5 out of 5

Easy and Intuitive Marketing Automation

What do you like best? There are so many features with active campaign. First, their pricing structure favours small businesses and startups and grows as you do. There are so many plugins and options and workflow. The support system is the best I've seen. As I was building automation there were many articles and podcasts and videos to resort to and when I don't find my answer I scheduled a 1:1 video chat for the same day and he helped me build out my automation live with him and saved me ...

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UI

User in Marketing and Advertising

07/16/20

5 out of 5

Automation Masters, Couldn’t Be More Grateful

What do you like best? Our opt-in funnels are complicated. From quizzes with several dozen different results, courses, and quizzes, Active Campaign makes it easy to automate custom campaigns for everyone in our funnel. What do you dislike? I’m 10000% sold on Active Campaign. The only downside is the interface can be a bit much for newbies, but we don’t experience any issues. What problems are you solving with the product? What benefits have you realized? Automations for ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].