ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Giving my clients a journey that makes sense

What do you like best? ActiveCampaign allows me to have logic in my response series - to give people different experiences based on how they respond. What do you dislike? Less than clear when I'm editing a shared resource or creating a new one. Recommendations to others considering the product: Take a test drive, lay out a campaign. That's the best way to know. What problems are you solving with the product? What benefits have you realized? I use ActiveCampaign to ...

Lots of possibilities and lots to learn. Feel like I'm just getting started

What do you like best? Automation possibilities, lots of options, and the interface is mostly very good. What do you dislike? I find the selection of a segment to send a campaign to a challenge as it opens the contacts options in a separate tab and it's not always apparent whether the changes you make there have been reflected in the campaign you are creating. What problems are you solving with the product? What benefits have you realized? It allows me to send emails ...

Love It All!

What do you like best? Even those who were using other platforms pointed me to Active Campaign. The general guidance was that "you don't need to be a techie" to use it well. They are absolutely right! Not that I haven't made mistakes, or gotten stuck. I think this is inevitable unless you are living inside a platform. But virtually without exception, Tech Support has been there, been there quickly, and helped me to work my way through to the solution. What do you dislike? I have a ...

Accessible and Robust Platform

What do you like best? ActiveCampaign is very accessible and robust in all the best ways. What do you dislike? Some of ActiveCampaign's terminology can be a little difficult to understand. What problems are you solving with the product? What benefits have you realized? ActiveCampaign enables us to build additional capabilities by utilizing the automation features.

So Happy To Have Made The Switch!

What do you like best? I love the functionality of ActiveCampaign. I can easily create newsletters and automation. This list segmenting and tagging features are super helpful when targeting a specific client interest. The live help sessions are so valuable, Oh and the spam check of the subject line is amazing (never even knew this existed before) What do you dislike? I would love a little more flexibility with the design of the forms. Recommendations to others considering the ...

Active campaign

What do you like best? Active campaign is easy to use, competitive pricing What do you dislike? I see no downsides to using active campaign. Recommendations to others considering the product: give it a try! What problems are you solving with the product? What benefits have you realized? I am growing my email list and communicating information to subscribers.

Intuitive and expansive platform

What do you like best? Opportunity to expand your business. Demos. Help forums. Very responsive support via email. What do you dislike? Segmented lists are not very user friendly. Wish I could click contacts to send campaigns to. Recommendations to others considering the product: If you're just starting out and looking for a platform to grow with your business and continue to inspire you, this is it. What problems are you solving with the product? What benefits have you ...

Powerful Email Marketing Tool for Non-Novices

What do you like best? ActiveCampaign has all the bells and whistles of it's competitors at a very reasonable price. If you spend above a certain threshold you'll have access to an account rep who can help you strategize your email campaigns. I like that you can keep your deliverability rate high while scrubbing your email list and set up all your drip campaigns. What do you dislike? ActiveCampaign is not for a beginner email marketer, you need to know what you're doing to set up ...

Exceptional customer service and on-going support

What do you like best? AC has a wealth of abilities and offerings, some far beyond my small business needs, but of everything it is their attention to detail and customer service that sold me on their platform over others. If you're on a higher-tier paid platform, you're given up 3x 30min training sessions monthly and they're always available to help workflow and making sure you're solutions are setup correctly. What do you dislike? If there was a drawback to AC over my past ...

Automations are a life-saver

What do you like best? We run a content/subscription based website. There are only two people on our team so we love the time savings we get from the automations. Not only do we use them to welcome and nurture new subscribers but also to facilitate our author application process. It has saved us countless hours from our week! What do you dislike? Formatting emails - the WYSIWYG email editor has some bugs. What problems are you solving with the product? What benefits have you ...