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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1101-1110 out of 1887

AB

Angela B

07/23/20

5 out of 5

Super simple to use and set up!

What do you like best? I love the work flow - super easy to add auto response emails. What do you dislike? No downsides with Active Campaign, easy to use. Recommendations to others considering the product: Easy to set up and implement. I highly recommend. What problems are you solving with the product? What benefits have you realized? Active Campaign has allowed me to track my follower and clicks so I know what my audience is interested in.

JN

Javier N

07/23/20

5 out of 5

Herramienta completa.

What do you like best? Es una herramienta tan completa como fácil de usar, su corta curva de aprendizaje te permite sacar el máximo rendimiento en poco tiempo. What do you dislike? Quizás la parte más compleja radica en las integraciones con terceros. What problems are you solving with the product? What benefits have you realized? Utilizo esta herramienta como CRM para una academia de formación online, me permite crear secuencias automatizadas de correos electrónicos para ...

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AI

Administrator in Leisure, Travel & Tourism

07/23/20

5 out of 5

Great Tool!

What do you like best? I loved how much functionality AC has and the ability to automate many of my procedures. What do you dislike? There is a definite learning curve that was not very easy. Recommendations to others considering the product: Really take a hard look at it and be sure to take advantage of the free trial. What problems are you solving with the product? What benefits have you realized? Keeping many things in one place. Being able to reach out to my ...

Read more

TO

Tracey O

07/22/20

5 out of 5

The Solution for Small Business

What do you like best? Easy to use. Perfect for all my needs. I switched to Active Campaign from Infusionsoft and the move was seamless and so easy. Active Campaign provides many of the same type of options as Infusionsoft at a much more affordable rate. What do you dislike? Cannot easily manage photos when creating emails. I'd like to see a search feature to easily find when uploading a new image for an email campaign. It would be nice also to create everything in one campaign ...

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JF

Julie F

07/22/20

4.5 out of 5

Excellent customer service !

What do you like best? The customer service is excellent: quick, clear, and comprehensive responses to my questions. While I can generally sort through the steps to do what I’m trying to accomplish (something else I love, as compared with previous providers), I love knowing that customer support is there as backup and that I won’t be stuck for long when I reach out. What do you dislike? I haven’t been able to find a simple way to preview my newsletter, and it can take quite a while ...

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MH

Mike H

07/22/20

4.5 out of 5

Powerful and extremely flexible

What do you like best? Their automation builder is unrestricted in a lot ways - the amount of things you can automate, different paths you can create; their tagging feature is very helpful in segmenting contacts without having to create new fields; their SFDC integration is very tight. What do you dislike? They don't have a CMS component, which would be cool. Their chatbot is still a work in progress. What problems are you solving with the product? What benefits have you ...

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TR

Thomas R

07/22/20

5 out of 5

Easy to use, and robust system

What do you like best? I love the fact that I can build systems that can interact with both new prospects and sales reps. It allows me as an admin to stay informed of the sales for the prospects. Having ActiveCampaign connected with Zapier to Facebook Leads ads is perfect too! What do you dislike? Slow integration of new features requested by the community Interacting with the interface in the automation creation is a little bit slow too What problems are you solving ...

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WR

William R

07/22/20

5 out of 5

Finally - a CRM for both business owners and marketing professionals

What do you like best? ActiveCampaign has tons of flexibility and customization but manages to organize them in an easy to understand UI that even non-technical users can learn to utilize effectively. What do you dislike? While specific, the lack of an ability to do math between two fields in the application is one of the few oversights we've found in the automation capabilities. We had to do a complex integration with Zapier to achieve this that could not be achieved by ...

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UI

User in Publishing

07/22/20

5 out of 5

An amazing tool for our team!

What do you like best? I love to use it to make sure we have efficient outreach to our clients! What do you dislike? I wish that emails would show up in a client's deal for all of the contacts associated with the deal, but they only show up for the primary contact. Recommendations to others considering the product: If you are a small business, I think it's perfect! What problems are you solving with the product? What benefits have you realized? It has helped so that ...

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CK

Chandler K

07/22/20

5 out of 5

Such an incredible tool

What do you like best? I love the automation and landing page features. This tool has it all. I am so happy with my purchase I wish I had a yearly subscription! What do you dislike? I don't dislike a whole bunch. I guess I wish that I could edit the emails in the automation section without entering the editing page. Maybe if I could do the header from the preview page that we be awesome. What problems are you solving with the product? What benefits have you realized? I am ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].