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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1091-1100 out of 1887

AP

amelie p

07/27/20

5 out of 5

Take your email campaigns to the next level

What do you like best? A lot of metrics and automations are available. You can add tags to different contacts following their actions on your mailings, which is helpful for your communication strategy. What do you dislike? It might take a little bit of time to set up everything as there are a lot of options. What problems are you solving with the product? What benefits have you realized? I can easily see who is active and interested in my mailings and erase the contacts ...

Read more

RB

Rory B

07/26/20

5 out of 5

LOVE ActiveCampaign... it's so easy to use and to train my team to use.

What do you like best? ActiveCampaign is bringing so much peace of mind to my business. I've never been an email automations person but now I've finally started piecing that together. It's really easy and straightforward to use, plus its easy to train my team to help me too when I'm busy. Highly recommend checking it out. I went with basically the lowest option and am able to upgrade as my business scales which is convenient. Exciting times! What do you dislike? I honestly haven't ...

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AI

Administrator in Health, Wellness and Fitness

07/25/20

4 out of 5

Automated Email Made Easy

What do you like best? I really like how easy the tutorials are to follow and that the are constantly making updates to the platform. What do you dislike? I can't say much bad for them. I've been using this platform for years and haven't had any real issues. What problems are you solving with the product? What benefits have you realized? Creating automated email sequences is what I purchased it for and it's working!

JN

Joe N

07/25/20

4 out of 5

Getting my digital threads aligned and in place

What do you like best? The dashboard gives a wonderful view of what's happening and easy access to various features. And the way that contacts are managed is helpful-as it allows you to manage people across lists. The automation, which I've not dug too deep into yet -- was simple to set-up, and I'm excited to see just how much I can automate and how clever I can be to leverage customer insights. What do you dislike? There's been nothing at this stage that has troubled me. Google ...

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NH

Norman H

07/24/20

5 out of 5

Great Autoresponder Service

What do you like best? Active Campaign has a ton of extra features that it's competitors either charge more for or just don't have. And the pricing for these features is very competitive. It's a great service especially for small to medium sized businesses. What do you dislike? They don't like sending affiliate links. What problems are you solving with the product? What benefits have you realized? Segmenting my list of customers and sending the right messages at the right times.

LC

Lionel C

07/24/20

5 out of 5

ActiveCampaign is a better platform at a fairer price

What do you like best? I'm about to set up campaigns in a visual interview and navigating through the system is way more intuitive than other platforms. What do you dislike? Honestly, I just wish more people knew about ActiveCampaign and weren't suffering through the use of their current confusing CRMs. What problems are you solving with the product? What benefits have you realized? I'm a consultant and I help companies set up automation as part of their company growth strategy.

KD

Kevin D

07/24/20

5 out of 5

Easy to Use, Effective, and Solid Open Rates

What do you like best? I like how non-technical it is and that the open rates are strong. What do you dislike? I wish they had more integration options for shopping carts, or their own native one. Recommendations to others considering the product: Try it! Better than other options. What problems are you solving with the product? What benefits have you realized? My email open rate was pretty low w/ Infusion soft, that was the main problem I solved.

AT

AnDy T

07/24/20

5 out of 5

Brilliant - simple, makes us money

What do you like best? Its so simple, we've built a highly converting email system that was built with a few clicks of a button. but the power and features the software has does everything for us. What do you dislike? I would say that the custom domains being chargeable , is the only thing i dislike. Actually my sales agent was brilliant but the account manager i have doesn't reply to my emails. What problems are you solving with the product? What benefits have you realized? ...

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PB

Patty B

07/24/20

4.5 out of 5

Great platform, decent price.

What do you like best? Ability to set up audience using exclusions. Connects with almost everything. Has all the automation I would like, flexible. What do you dislike? The back end is not as intuitive or attractive as some other platforms. Setting dates in the automations is bizarre! Recommendations to others considering the product: Get it! What problems are you solving with the product? What benefits have you realized? I generally use ActiveCampaign with clients ...

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AI

Administrator in Professional Training & Coaching

07/23/20

5 out of 5

Hormone Health community

What do you like best? Pricing ease of use , versatility and online support What do you dislike? Sometimes it’s easier to talk to person to explain the need or a question and at AC it’s not easy to find a real human interaction Recommendations to others considering the product: Need to use the help and documents to learn What problems are you solving with the product? What benefits have you realized? Newsletter communications, automation of messages and creating forms

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].