ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Great Platform for Lead Nurture Programs

What do you like best? We replaced Saleforce Pardot with ActiveCampaign and have found it very easy to work with. We have several lead generation content pieces on our site and ActiveCampaign makes it very easy to create automated drip campaigns and funnel prospects to salepeople. The email design interface is one of the best in the CRM world - I really like the ability to save elements and reuse. What do you dislike? The inability to add attachments to a lead record is ...

Great email marketing, good support. Does what it has to do very well.

What do you like best? It covers the basics of email marketing and to me, the most important feature works well: it has a great automation builder. What do you dislike? It can be limited when wanting to create automations for abandoned cards for example. It can integrate with some big shopping platforms like Shopify - but when you work with something else you have to dive deep into the API integration (of which the latest version seems partly dysfunctional and lacking ...

Excellent value, very powerful

What do you like best? It's a comprehensive product at a great price. I've been working with email marketing tools since 1999 and this one is as good as it gets for the price. What do you dislike? Sometimes the UI is a bit slow and it can be frustrating waiting for the screen to load. Recommendations to others considering the product: To get the most power from it, you should have someone who thinks like a programmer in terms of building automations and integrations. They ...

Easy to use and simple to work with!

What do you like best? Its interface is fast and the variety of options and mail customization is optimal. I like how it integrates all my contacts. The recent update that includes the undo button saves a lot of time. The options to save and segment all the necessary customer information is great. What do you dislike? Having to segment emails by each primary email address takes a lot of time depending on the amount you have. What problems are you solving with the product? What ...

So easy to use, reliable and great support

What do you like best? The automations and campaigns are so easy to set up! They have a lot of training resources available but it is simple enough to navigate on your own. I have been with them for just over a month and have already run an on-boarding/challenge/follow up automation. So far I have recommended ActiveCampaign to two fellow business owners and they are in love too! What do you dislike? I haven't tested this yet so do not know if it us a user or system issue, but ...

The best marketing tool I have used EVER

What do you like best? I have used other email marketing tools as MailChimp or Benchmark before, but when I started trying active Campaign I was surprised. I LOVE the Automation section. It is very useful and easy to use. Thanks to Active Campaign I am getting my first clients and my business is growing. I highly recommend this tool to anyone who has a business and wants to increase their income. What do you dislike? I have a some problems with the "waiting" section in the ...

Everything I Need, Easy to Use

What do you like best? All of the features are easy to understand and use. What do you dislike? No complaints! I haven't used extensive features, but for my needs, I have not had any issues. What problems are you solving with the product? What benefits have you realized? I found importing contacts and creating contest easy. I appreciate the spam review, which helps ensure that my emails are delivered. Using tags and lists helps me direct the right content to the right ...

Approachable, yet powerful

What do you like best? Affordable, easy configuration, and integrates well with our marketing web site. What do you dislike? Reports are limited in their ability to customize What problems are you solving with the product? What benefits have you realized? Harvesting leads from social media and email campaigns, and pipeline tracking

A Great Value

What do you like best? I am a very small business just starting out and Active Campaign allows me to do so much compared to other CRM systems for the price that you pay. And Active Campaign makes it easy to and create email automations and add contacts to them. What do you dislike? I wish they had the ability to add contacts by utilizing the forms already embedded into my site rather than being required to utilize a form created by them. What problems are you solving with the ...

ActiveCampaign

What do you like best? The campaign will be easy to use as long as you know the basics. Your support team is also great when I have questions. My company is growing this year and I am looking forward to being able with Active Campaign at a high level. I feel I still have a lot of learning left to do, but I can do it! I can do it. What do you dislike? And I think it's a terrific system. It might be a little more expensive for certain of our customers who have large lists, but it's ...