ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Powerful Email Service - Great Customer Service

What do you like best? I'm fairly new to email marketing but I love how in-depth you can get when it comes to segmenting lists. What do you dislike? It's not easy for a beginner to just sit down and get to work. But, they provide great tutorials to help get you started. What problems are you solving with the product? What benefits have you realized? ActiveCampaign makes it easy to stay in touch with my growing email list so I can provide value and help others with their ...

Great integration with 3rd parties like ClickFunnels. Easy to use with my clients.

What do you like best? Easy interface to use for newbies. I have about 100+ clients that use Active Campaign and ClickFunnels and they work well together. The interface is user-friendly but also you can add some amazing customizations as well. What do you dislike? I'm not a big fan of the custom url when using activehosted. I feel like that's unnecessary. Recommendations to others considering the product: The Lite version is a great place to start. I recommend simply ...

Fantastic resource for email marketing and more!

What do you like best? I love how easy it is to track performance and website traffic. I am not a designer, and I am able to create attractive emails very easily. What do you dislike? There are no downsides to using Active Campaign. It's easy to add emails, manage my lists, etc. Recommendations to others considering the product: Be sure to watch the videos and use support to get the most out of their capabilities. What problems are you solving with the product? What ...

Great tool for marketing automation!

What do you like best? I believe the best features are the several ways to segment our contacts so we can send the right content to the right person! What do you dislike? I didn`t find anything to dislike so far. What problems are you solving with the product? What benefits have you realized? We`ve been able to send more personalized e-mails than we ever could.

Budgetable CRM tool for email marketing

What do you like best? One of the great feature is the dynamic response. It seems to me that email is automatically written and all responses are coming based on previous actions with the user which simplifies out the job. This tool allows you to plan your email funnel that is based on the subscriber's actions/behaviors. Even their customer service is awesome, when any issue comes, they are ready to help us. Even, automatic syncing allows us not to add more emails in the account and ...

Strong marketing automation married to a decent CRM

What do you like best? The automation options are strong, but what I do like best is the blast builder, which is much more intuitive and flexible than the the one in the last automation tool we used - HigherLogic. What do you dislike? The CRM, as others have pointed out, isn't the strongest out there, but we really need the strong automation component and can live with a more lightweight CRM. What problems are you solving with the product? What benefits have you realized? ...

Great software for what I needed

What do you like best? It is an affordable simple email marketing tool. Automation tools were good and it was reasonable priced compared to other software. What do you dislike? Tagging was a little confusing at first so there is a learning curve but once you learn it you should be good to go! What problems are you solving with the product? What benefits have you realized? I was able to separate my list by tags which allowed me to customize and personalize emails to my users.

I will be brief, I love ActiveCampaign hehe

What do you like best? When I have a client in my agency and I think, How can I help them improve their business, scale their sales and ultimately enjoy their company more? My answer is always ActiveCampaign. On the one hand for all the spectacular features it has, but also because it is a very overcrowded system and it has never failed me. So that's why ActiveCampaign has become one of my most important allies for my business and for my clients' businesses. Keep going. What do you ...

Better than expected

What do you like best? Simple to use, cost effective, and great email deliverability. What do you dislike? I don't really dislike anything. But it would be nice to include a landing page builder. What problems are you solving with the product? What benefits have you realized? Email marketing to my list and using forms to save time on my lead gen campaigns.

Easy-to-understand CRM

What do you like best? I like how intuitive it is - the campaignbuilder is a no-brainer to undestand. What do you dislike? Sometimes I have had problems with RSS - the campaign does not always pick up the feed. Recommendations to others considering the product: This should be the go-to unless you're Enterprise level. This CRM is great. What problems are you solving with the product? What benefits have you realized? I have saved a lot of time with distribution of ...