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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1051-1060 out of 1887

AI

Administrator in Medical Devices

08/03/20

5 out of 5

Great for Business Campaigns! Highly Recommend!

What do you like best? I like that it really connects with all of our customers and automates the process. Great for email marketing. What do you dislike? There is nothing major that I dislike but like any other application, you have to know how to use it to use it to full potential. What problems are you solving with the product? What benefits have you realized? It really helped us campture all of the new subscribers and organize them to be able to do a mass email blast.

BM

Bryan M

08/03/20

5 out of 5

The best contact management and communication tool we've tried.

What do you like best? We like that fact that we can tie all of our communication systems into ActiveCampaign. We've integrated our app with ActiveCampaign using the Deep Data API and this is allowing us to have all of our data in one place. We are able to leverage automation as an extra employee for our small team. What do you dislike? There are some limitations when it comes to mobile. There is a Deals mobile app but it would be great to have some campaign and automation data at ...

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VT

Vent T

08/03/20

5 out of 5

The best tool our organisation has deployed!

What do you like best? ActiveCampaign is so versatile that we (a charity organisation) use it for EDM's, Membership system with auto reminders and renewal emails sent to Members, our Loyalty system, integration with our online Op Shop, Delivery pickup requests, Volunteer management, Therapy tracking and reporting, Donation management, COVID registrations for visitors to our premises and much more. We have over 60 automations running these systems and have saved literally hundreds of ...

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CH

Corey H

08/02/20

5 out of 5

Amazing Program and Customer Service!

What do you like best? Customer service and one-on-one training. Every time I have had a question on how to embed a code or utilization of ActiveCampaign's software, I would receive a response almost immediately and they would schedule a virtual training to help me out. What do you dislike? It is expensive, but there are several tiers of options. That being said, it is priced accurately in the market and I believe it is worth what I paid. Recommendations to others considering ...

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UI

User in Marketing and Advertising

08/02/20

5 out of 5

I recommend them so much I'm begging for an affiliate program!

What do you like best? Customer service! Whenever I get stuck on something, I chat to support and have someone ready to help me with my question or solve it for me. AC is easy to learn and as an email marketer it is my GO-TO email marketing platform and I quite literally recommend it to my audience and my clients on a weekly basis. What do you dislike? My only recommendation would be to have support 24/7 because, ya know, international time zones ;) What problems are you ...

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SM

StemMetrics M

08/02/20

5 out of 5

I'm am very pleased with ActiveCampaign

What do you like best? ActiveCampaign ease of use and marketing automation capabilities helped simplify my process significantly. What do you dislike? I initially had a billing issue with the company but the issue was very quickly resolved once brought to their attention. What problems are you solving with the product? What benefits have you realized? I am connecting with my prospects through automation.

AI

Administrator in Professional Training & Coaching

08/01/20

5 out of 5

Great Marketing CRM

What do you like best? Great price. Easy to use. A lot of marketing tools all wrapped up into 1 platform What do you dislike? Has some limitations for reporting on the plan I am on Recommendations to others considering the product: Great all round CRM and marketing automation platform that can scale with your business What problems are you solving with the product? What benefits have you realized? Great for marketing automation. Ingrates with heaps of 3rd party ...

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RK

Roy K

08/01/20

5 out of 5

An Excellent CRM Choice

What do you like best? ActiveCampaign is a great choice for our company. We employ 90 and found it to be the perfect option for our size of business. The price is right and it's feature-rich, easy to use and offers a good set of integrations. We found it to be a great solution for our marketing and sales lines as well. What do you dislike? Some of the app integrations can be improved on. Recommendations to others considering the product: Check out their tutorial videos on ...

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AL

Almino L

07/31/20

4.5 out of 5

Great platform.

What do you like best? The automations are very powerful. They allow me to do almost anything, and they make it a really useful tool. What do you dislike? I think list segmentation is kind of hard. It's not an easy thing to get to the segmentations screen. And, also, I can not just copy a segmentation and edit the copy. You always have to start from scratch. What problems are you solving with the product? What benefits have you realized? I have a database of more than ...

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CA

Cooper A

07/31/20

4 out of 5

Great resources and easy to use for beginners!

What do you like best? As a newer business, we are not too familiar with email marketing campaigns. That being said, ActiveCampaign provides several resources that are easy for a startup company to understand. Whenever we need a question answered or want clarity on something, there is almost always an ActiveCampaign webpage with detailed answers for us to reference. They provide great tools with easy-to-understand instructions that make sending emails and using automations a breeze! ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].