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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1041-1050 out of 1887

PM

Priyah M

08/05/20

5 out of 5

Unique Powerful sales Automating and Campaigns management Product.

What do you like best? ActiveCampaign is the most used tool on easy management and analyzing of different campaign with excellent reporting ability and it integrates other different platform and the tool templates are very customizable. Very simple creating various emails campaigns and it supports Gmail (G-Sulte) integration which helps the user on smooth marketing through Emails. Functional data importing and exporting, data analyzing and perfect segmentation capability and it ...

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SV

Stefan V

08/05/20

5 out of 5

The most flexible Marketing Automation tool for the money

What do you like best? The absolute best drag and drop functionality to build workflows and the ability to make changes without having to start over What do you dislike? I experience some limitations in the email editor Recommendations to others considering the product: Easy to use, powerful functionality, good integrations and a good price What problems are you solving with the product? What benefits have you realized? I free up a lot of time by automating ...

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AI

Administrator in Broadcast Media

08/04/20

5 out of 5

Easy to use and excellent customer service

What do you like best? We're a small business and we've had to set up our own email campaigns. I connected with a customer service associate over a video call and she was extremely helpful in educating me to get everything set up. What do you dislike? The cost is a bit high for the number of contacts that we have, and we don't email very often. What problems are you solving with the product? What benefits have you realized? This helps us engage with our customers.

JB

Jerko B

08/04/20

5 out of 5

Active Campaign is the simplest E-Mail Marketing Tool

What do you like best? I love the simplicity of ActiveCampaign, it´s very simple to create E-Mail Camapaigns. I also love the Design, it´s very beautiful and modern. What do you dislike? Formular customization, you have to know CSS to change the button size Recommendations to others considering the product: Give it a try What problems are you solving with the product? What benefits have you realized? very complex automations, it is very simple to do that.

HM

Holly M

08/04/20

5 out of 5

Active Campaign has been great for my business!

What do you like best? I like that the platform is very user friendly. What do you dislike? To be honest, I haven't found anything I dislike. What problems are you solving with the product? What benefits have you realized? I enjoy streamlining my client and potential client experience by creating automations and utilizing forms for opt-ins.

SO

Shelby O

08/04/20

5 out of 5

Everything you need at a fraction of the cost

What do you like best? Active Campaign is so incredibly easy to use. Every aspect of it works seamlessly together and with external apps. You do not need to have a technical background to be comfortable setting up automations, marketing funnels, conditional content, etc. I have been using and recommending Active Campaign for almost 5 years, and will continue to do so for many years to come! The staff are also great! Jordan Ballerine was so patient and helpful with helping us get set ...

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RG

Rafael G

08/04/20

5 out of 5

The best money for value CRM tool, from small to big comanies

What do you like best? The tool is amazing and easy to use. Apart from that, they have a great service, always available to help no matter if you are beginner or advanced. What do you dislike? I didn’t find anything I dislike yet. Evwrything I need so far is working fine. Recommendations to others considering the product: I strongly recommend ActiveCampaing becouse they fits all my needs. What problems are you solving with the product? What benefits have you realized? ...

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VM

Virginia M

08/03/20

4.5 out of 5

High sales performance expectations.

What do you like best? I like the design of the software when creating email marketing campaigns and the automation of large percentages of sales, Activecampaign allows to create large automatic digital marketing processes, with capabilities to show benefits to small and medium-sized companies, guaranteeing each One of these, the published products attract numerous loyal and powerful customers for the largest movement of goods sold through the web, which is what most strikes me about ...

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JW

John Williams QV

08/03/20

1 out of 5

Active Campaign is like a bag of snakes

This is like a bag of snakes. The design is appalling and a nightmare to navigate. For a small or medium company, if you want to use it then you need a trained programmer full time.its one of those products that started as a simple prospect manager and which has had so many features piled on it, its like feeling your way in a fog.

MS

Mathew S

08/03/20

5 out of 5

Gratefully Recommended by a Friend

What do you like best? Although it takes a little time to get used to, it’s a very intuitively designed system. And for some reason, I actually enjoy creating, designing, and sending more emails. There’s just a lot less hassle to create emails and build a connection with my audience. What do you dislike? I wish I could see the click through rating for each email within an automation. It might be possible, but I haven’t been able to figure it out. Recommendations to others ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].