ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Good tool but room for improvements

What do you like best? I’ve been using ActiveCampaign for almost 3 years now. I love what the tool allows you to do, emails/forms/CRM (light feature)/automation… We have contacts all other the world and it is great to be able to send an email based on the contact time zone. Customer service is ok. I always get a reply. Sometimes takes up to 3-4 days which is pretty long when you are waiting to schedule a campaign but the team is helpful. What do you dislike? However I have ...

Mostly solid initial experience

What do you like best? I choose Active Campaign Enterprise as 1) I'm new to CRMs, 2) I'm not an autodidact, so I benefit from in-person guidance, and 3) I wanted to get up and running fast. Their reviews indicated they had good support, and I wanted help integrating my various applications. The product looks solid, the UI is clear, and setting up the account is pretty straight-forward. As an enterprise account, I have a dedicated account rep, and she's fantastic. What do you dislike? ...

Great All-In-One Marketing Tool

What do you like best? The seamless integration between CRM and email software. The automations are intutive to use and great for creating a high-quality customer experience. What do you dislike? There haven't been any real negatives so far. What problems are you solving with the product? What benefits have you realized? Active campaign has allowed me to improve my customer onboarding sequence AND to set up marketing campaigns with automation and integration to a CRM. ...

ActiveCampaign

What do you like best? I love how easy it is to create a project for an email campaign. Sometimes it's a little uncomfortable to move things and drag and drop, but in total I managed to create beautiful campaigns that I can use again as templates. And I like how fast I can give important information about the list. It saves much time. What do you dislike? ere's nothing I don't like about this instrument yet. Recommendations to others considering the product: Use API and ...

Active Campaign - A great solution for beginners to experts - at just the right price point

What do you like best? Being a blogger with so many other things to manage, I needed a email tool that wasn't going to take me weeks to learn and implement. Active Campaign has been just that. I haven't even scratched the surface of the capabilities of this software but still am happy with what I can do at this point. What do you dislike? It was a bit of a price shock to have to jump from 5,000 to 10,000 email limits. I'd love to have an option for 7.500 subscribers. That'd really ...

My Go-To system for easy and powerful marketing automation

What do you like best? I like the pre-built automation which give a great insight into what the system is capable of and where to build or expand systems for yourself of your clients. I also lime that it integrates easily into most of the platforms I use like ClickFunnels and Zoom. What do you dislike? The power of the system can make it complex and overwhelming so booking a call with them is well worth it. What problems are you solving with the product? What benefits have you ...

Automation is a game changer!

What do you like best? The most helpful feature on Active Campaign is their automation. Once I added it to my sales funnels, I was able to capture more sells through follow up emails. What do you dislike? The only dislike is my email address being sent to the wrong list that I created. What problems are you solving with the product? What benefits have you realized? The problem that I'm solving is client follow up.

Totally happy with it

What do you like best? The complexity of automations you can make is better than other ESPs. The split-testing functionality is a lot better and allows for a lot more control. What do you dislike? It can take a little while to get up to speed with making the automations. What problems are you solving with the product? What benefits have you realized? I'm able to make great automated email sequences that are running all the time, even if I ignore the email marketing side of ...

Effective e-mail marketing tool

What do you like best? Active campaign is simple-to-use, intense competition.The Label system is pretty helpful for grouping and pinning down target markets. What do you dislike? Many workflow is required to handle and build connections to other services. Recommendations to others considering the product: I enjoy an active campaign. Integration is made simple and maybe even affordable for you! What problems are you solving with the product? What benefits have you ...

Works Great!

What do you like best? I really like the customization for forms and the editor. What do you dislike? They stopped one of my emails from going out because they had to verify my list. What problems are you solving with the product? What benefits have you realized? Being able to connect with my customers.