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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1001-1010 out of 1887

TB

Tom B

08/13/20

5 out of 5

Super simple to use for a beginner

What do you like best? I am a complete beginner when it comes to CRM systems and online email databases. The ActiveCampaign tool is super easy to use and the online guides and online community is extremely helpful for somebody new to ActiveCampaign like me. What do you dislike? Nothing I have disliked yet, it did take me a little while to get my head round tagging though but once these were all set up and in place my email campaign automation is making my life so much easier now. ...

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UI

User in Mental Health Care

08/13/20

5 out of 5

Great Newsletter Functions

What do you like best? I like how easy it is to use to create and send newsletter. This allows to stay connected to consumers and get notifications out quick and easy. What do you dislike? It took a small amount of time to get use to navigating the system. What problems are you solving with the product? What benefits have you realized? Keeping connecting with consumers and referral sources. Getting info out quickly to more than one individual at a time in a safe and secure.

CS

Christopher S

08/13/20

4 out of 5

A happy user for years

What do you like best? The ease of initial setup. I have used many similar tools (eg infusionsoft) and activecampaign has been the best to setup initially with flexibility when needed. What do you dislike? Occasionally deliverability issues (going to spam more than I would like) Recommendations to others considering the product: Give it a try for 30 days. What problems are you solving with the product? What benefits have you realized? Email marketing.

EF

Esther F

08/12/20

3.5 out of 5

I've used it for 3 years

What do you like best? I've used it for 3 years. It's reliable. What do you dislike? There is a learning curve. Someone taught me how to use it properly. Recommendations to others considering the product: There are lots of upgrades available. What problems are you solving with the product? What benefits have you realized? I use it to register leads through clickfunnels and send campaigns.

CO

Cristyn O

08/12/20

3.5 out of 5

Great and fabulous promotional campaigns

What do you like best? I like that it is a really simple and automated tool, it contributes to perform various functions of marketing jobs under a fully automated range, which allow to develop dynamic content, campaigns and promotions, under CRM standards that help in a certain way to segment and personalize our promotional campaigns through the various social networks, as well as email and chat. ROI analysis and monitoring optimizes our results and A / B testing has to specify our ...

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SF

Sofia F

08/12/20

5 out of 5

I love Active Campaign ♥️

What do you like best? First to all, its in spanish! My native language. It really cheap for a small business like us, and really easy to use! What do you dislike? At the beginning was a little difficult understain the firts steps, but support team give me a really good information to start. What problems are you solving with the product? What benefits have you realized? We can scale our business and automate processes to meet our business objectives.

AI

Administrator in Entertainment

08/12/20

5 out of 5

Super service!!

What do you like best? Very easy, understandable and custom friendly service! What do you dislike? Cant' use same account for 2 different projects... same problem with app Recommendations to others considering the product: It's a super tool! Highly reccomended What problems are you solving with the product? What benefits have you realized? Contacting and nurturing the community of salsaconchiquito.com a dance ecommerce.

AC

Alberto C

08/11/20

5 out of 5

Great software for my agency

What do you like best? I love how it has open API's and very flexible email automations. What do you dislike? There's a little learning curve to it, as with all other enterprise softwares. Recommendations to others considering the product: Do it, I did a lot of research and talked to a lot of companies, they have everything you need and it does not cost an arm and a leg. What problems are you solving with the product? What benefits have you realized? I use it for my ...

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ML

Melissa L

08/11/20

5 out of 5

Couldn't Run My Business Without ActiveCampaign

What do you like best? I own several businesses and multiple products and being able to segment my audiences in detail is vital. ActiveCampaign allows me to tag and segment based on my customer behaviour and that lies at the heart of all of my marketing campaigns. What do you dislike? I'm a graphic and web designer, so I'd love to see more design-led features in the email builder. Recommendations to others considering the product: ActiveCampaign is competitively enough ...

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SD

Sean D

08/11/20

5 out of 5

Great customer management software

What do you like best? I really like the automatons within the software. That with the campaign builders it makes it easy to make email campaigns and follow through with clients and potential clients much easier and a bit more personal. I also really like that it integrates with Zapier, to make business automation even easier. What do you dislike? If there was one thing I would change, it would be the email builder. It is not quite as easy as say mailchimp's email message ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].