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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 991-1000 out of 1887

MM

Michael M

08/14/20

5 out of 5

Easy to start and very robust

What do you like best? ActiveCampaign is easy to get started with, reasonably priced and offers an expansive range of automation and features even at the lowest pricing tier. What do you dislike? The mobil app could use some adjusting. It can be hard to manage things with a mobile device. Recommendations to others considering the product: Everything you need. What problems are you solving with the product? What benefits have you realized? Automated email campaigns, ...

Read more

UI

User in Health, Wellness and Fitness

08/14/20

5 out of 5

Super Impressed with their Customer Service

What do you like best? Dashboard and ease of seeing everything. What do you dislike? Haven't found anything that I have disliked yet. So far my experience has been positive. Recommendations to others considering the product: Highly recommend - excellent customer service, easy to navigate and all your information is in one spot What problems are you solving with the product? What benefits have you realized? Automated email campaigns. Simplifying how I communicate ...

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JB

Jason B

08/14/20

5 out of 5

Gets the job done for the right price

What do you like best? Very intuitive user interface makes it easy to learn quickly What do you dislike? Sometimes customer support can take awhile to get back to me on troubleshooting issues What problems are you solving with the product? What benefits have you realized? Email marketing and automation. The templates for the emails make setting up a well-designed email VERY easy.

EE

El E

08/14/20

5 out of 5

A little bit of a learning curve but incredibly powerful at a great price!

What do you like best? I switched to Active Campaign to manage customers for my business the Itchy Soul Playground because I wanted better list segmentation. For example, if someone was on more than one of my email lists and I then chose to send an email to both lists, I didn't want them getting the email twice. This is impossible with some other providers but with Active Campaign, it is a breeze! What do you dislike? When I first started using Active Campaign, I found the ...

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UI

User in Consumer Goods

08/14/20

4.5 out of 5

Easy to use

What do you like best? The visual mapping for campaigns makes it easy to build your campaign. What do you dislike? I haven't noticed any problems with my campaigns, but I am on a few other peoples email lists who seem to have problems with the email cleanup campaign. I will get an email stating that I need to open one of their emails or I will be removed from their list. I keep getting these even though I typically open their emails. It could just be user error on their part but it ...

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MS

Marc S

08/14/20

4.5 out of 5

ActiveCampaign is competitively priced and has lots of capability

What do you like best? We have been a client for about 4 months. We were able to replace several apps with Active Campaign. Instead of having separate CRM, eMail Marketing, Form Creator, we do it all with Active Campaign. The automations are very powerful and we have setup more than 50 fairly complex automations (not just an email drip series). It allows us to utilize multiple pipelines and lead scoring mechanisms and everything is very customizable. Combining the CRM with your email ...

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BF

Brittany F

08/13/20

5 out of 5

Wish I knew to use it sooner!

What do you like best? Active Campaign allows me to track my leads and contacts from my ads very easily! It is intuitive and a great tool for my fitness business. I log in and use some aspect of active campaign every day. It allows me to stay organized and keep up with lead follow up and interactions. What do you dislike? I cannot think of any downsides to using Active Campaign. What problems are you solving with the product? What benefits have you realized? Benefits have ...

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AI

Administrator in Real Estate

08/13/20

5 out of 5

Great onboarding experience

What do you like best? My company is making a transition from Hubspot to ActiveCampagin. Our account manager Bailey has answered all of our questions, has done demos for new team members, and has referred us to amazing partners. What do you dislike? We wish there was better CRM reporting and more customization. What problems are you solving with the product? What benefits have you realized? We are integrating our user data with ActiveCampaign so our team does not have to ...

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JB

Jacob B

08/13/20

5 out of 5

Intuitive Platform, Awesome Customer Service

What do you like best? Lots of training tools; skilled, knowledgeable, patient customer service reps to ensure you're optimizing your use of the platform What do you dislike? So many available features that it took some time to get up to speed on all the functionality Recommendations to others considering the product: Utilize the training / support resources that ActiveCampaign makes available What problems are you solving with the product? What benefits have you ...

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EG

Evelyn G

08/13/20

5 out of 5

ActiveCampaign Is Life Changing

What do you like best? Automations - ActiveCampaign has amazing automation capabilities that not only make it easy to curate powerful automation series, but it is super customizable. You can even create automations within automations based on what links someone clicks. What do you dislike? Right now there aren't any true dislikes. Only thing I would adjust is interface of reports. Recommendations to others considering the product: Free trial - you'll join before it's even ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].