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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 131-140 out of 1014

CM

Colby M

05/25/21

5 out of 5

"Easy to use for this new marketer"

What do you like best about Act-On? Great content. Easy and broad customization options. In depth reporting and analytics. Very good customer service. What do you dislike about Act-On?

AU

Anonymous User

05/25/21

5 out of 5

"Very easy to use."

What do you like best about Act-On? I like that Act-in has Zoom integration. What do you dislike about Act-On?

AU

Anonymous User

05/25/21

4.5 out of 5

"Act-On from a Wholesale Distributor POV"

What do you like best about Act-On? The Email Templates that are available and ease of building emails. Other things like landing pages and form fills are also easy to create and incorporate on our website and use in emails.

C

Camryn

05/13/21

5 out of 5

I can track people who engage easily

PROS: It has a website prospector that allows me to see the people looking on our website. It also allows us to see who is reading the emails we sent. This allows us to focus our time on customers who are actually engaging with our products. When we have marketing campaigns, this is a great tool to use to track the performance of the campaign. I recommend this tool for people who want to keep their customers engaged with their products and services.

AU

Anonymous User

05/06/21

4.5 out of 5

"Excellent user interface and dashboard"

What do you like best about Act-On? All of the features on the dashboard and interface What do you dislike about Act-On?

NB

Nathan B

04/14/21

5 out of 5

"Act-On is great!"

What do you like best about Act-On? User-friendly and offers accurate reporting on your email blasts. Also, very easy to use. What do you dislike about Act-On?

NR

Nick R

04/08/21

3.5 out of 5

"A Great Marketing Tool with an Opportunity to Grow"

What do you like best about Act-On? Form Builder/Landing Pages Multi-step Email Sending

AO

Antonio O

03/24/21

4.5 out of 5

"Easy Email Automation"

What do you like best about Act-On? Tracking and tracing activities of potential new customers is a great indicator of when it is time to follow up with someone. It’s also a good gauge on who is engaging with your company’s content.

LS

LINDA S

03/23/21

3.5 out of 5

"This is a subscription-based software"

What do you like best about Act-On? This program continuously improves its system. Its representatives quickly respond to customer needs. This program is also a powerful list and contact management, allowing a complete communication cycle in one place. More, its email test is accurate and straightforward. Further, this platform also allows us to see other users' records.

JK

Joe K

03/10/21

5 out of 5

"Automated marketing processes to optimize commercial activities and channel customers."

What do you like best about Act-On? I really like the positive impact Act-On has had on our organization and how much it lightens our workflows thanks to the many task automations concerning marketing management in general. We have not had any problems using it since its implementation, it is easy to set up, easy to use and we have even found it quick and easy to train new users. Another point to highlight is undoubtedly the quality of their support and customer service which has been ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].