8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 141-150 out of 1014
AU
Anonymous User
02/23/21
"Usage of Act-on"
What do you like best about Act-On? From the functionalities I use I like how easy it is to edit emails What do you dislike about Act-On?
PP
Pelli P
02/23/21
"Value for money marketing automation platform"
What do you like best about Act-On? The platform is robust, easy to use from marketing users and allows you to integrate multiple tools like D365 and Gotowebinar while automation journeys are certainly the best feature! They update the features according to roadmap and are reasonable in pricing.
RS
Russell S
02/15/21
"Definitely works as it's supposed to."
What do you like best about Act-On? That you can when an email is opened, and a link checked. What do you dislike about Act-On?
AU
Anonymous User
02/09/21
"Act-On offers a full Salesforce integration at a lower cost than other MA solutions"
What do you like best about Act-On? Act-On offers a full Salesforce integration--with Account Based Marketing, integration with campaigns and campaign members, etc. This is unusual for any MA's other than the top of the line providers. I believe their offering matches Pardot, Marketo, and others.
AU
Anonymous User
01/20/21
"Increase the efficiency of your sales team with Act-On."
What do you like best about Act-On? Act-On is a comprehensive marketing platform that allows you to increase sales effectiveness and retain more customers through an ingenious system that allows you to manage email campaigns, track website visitors, manage social networks and customers to take advantage of all available resources to work solidly. Act-On has a great analysis and reporting system that provides brilliant information about everything that happens, the service stands out for its ...
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AU
Anonymous User
01/05/21
"Act On is a superior tool with a great support team!"
What do you like best about Act-On? The easy functionality of all Act On tools - e.g., automation, segmentation, A/B testing, analytics. It's just a robust, one-stop shop for savvy marketing performance.
AU
Anonymous User
01/04/21
"Easy Marketing Campaign and Mail Creation"
What do you like best about Act-On? Mail creation is super easy and user-friendly. HTML export works perfect and HTML can be used in other places easily What do you dislike about Act-On?
E
Edwina
12/29/20
I am in love with Act-On
PROS: It has a nice selection of landing page templates and we can manage our digital campaigns easily here.
AU
Anonymous User
12/29/20
"Ease of use and excellent support"
What do you like best about Act-On? List segmenting, dynamic content, support What do you dislike about Act-On?
NC
Nate C
12/21/20
"Improved Marketing's Relationship with Sales"
What do you like best about Act-On? The tools for sales users are stellar. With the Act-On Anywhere plugin for Gmail and Outlook, our sales staff is able to upload marketing approved content directly into their email body, and then get real time updates when contacts open and click on the message. From there, sales can log into the Act-On Sales Portal and track known visitors and their history on our websites.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].