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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in June 2026: User Ratings, Pros & Cons

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4.1

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 121-130 out of 1014

AU

Anonymous User

05/28/21

4 out of 5

"Act On Review"

What do you like best about Act-On? Act On has rich functionality and good support. I particularly like the revenue attribution feature which I recently discovered.

AM

Anthony M

05/28/21

3.5 out of 5

"Easy to use with many features"

What do you like best about Act-On? What I like best is being able to schedule personalized emails and view detailed reporting. What do you dislike about Act-On?

AU

Anonymous User

05/28/21

4 out of 5

"Act On Review"

What do you like best about Act-On? Act On has rich functionality and good support. I particularly like the revenue attribution feature which I recently discovered.

AU

Anonymous User

05/27/21

5 out of 5

"Great tool!"

What do you like best about Act-On? It's really robust! The reporting is helpful; the ability to do multiple things from forms to website tracking to automation is beneficial.

KJ

Kevin J

05/26/21

4 out of 5

"Marketing Automation Platform with Excellent Service"

What do you like best about Act-On? All marketing automation platforms fundamentals are similar so the short answer is the Act-On technical support gives me confidence and peace of mind. We have encountered a few wrinkles along the way and the Act-On technical support staff is always pleasant to work with, ultra responsive, and easy to get ahold of. They have ironed out some unique situations we've stumbled upon along our journey.

KJ

Kevin J

05/26/21

4 out of 5

"Marketing Automation Platform with Excellent Service"

What do you like best about Act-On? All marketing automation platforms fundamentals are similar so the short answer is the Act-On technical support gives me confidence and peace of mind. We have encountered a few wrinkles along the way and the Act-On technical support staff is always pleasant to work with, ultra responsive, and easy to get ahold of. They have ironed out some unique situations we've stumbled upon along our journey.

AU

Anonymous User

05/25/21

5 out of 5

"Acton has more than you realize"

What do you like best about Act-On? The tools are easy to understand and content is easy to find. Love the journey mapping and integration to our CRM (Salesforce). We also engaged their professional services staff when we wanted to get more complex in our drip campaigns. I highly recommend action. In a recent situation, suddenly our soft bounces increased 10x. Turned out to be an issue on our side beyond our control but Acton was quick to act, talk us through the steps and recommendations. ...

Read more

TW

Toni W

05/25/21

3.5 out of 5

"No need to look for another solution provider - Act-On has all you need"

What do you like best about Act-On? The best about Act-On is they offer a range of services they offer, from creating landing pages, to lead capture forms, to create marketing automation. On the plus side is their new SMS solution!

CS

Candace S

05/25/21

5 out of 5

"Best Onboarding Team"

What do you like best about Act-On? Act-On has been an amazing feature added to our Credit Union. We are able to communicate more effectively with our members. The process of set-up was so easy and that was because Act-On has an aamazing onboarding team. They walked us through everything from creating an email to the technical side. We couldn't be more pleased!

SM

Stephanie M

05/25/21

5 out of 5

"Best Decision to Change to Act-On"

What do you like best about Act-On? The upsides of using Act-On are the ease of setting up automation campaigns, a better design experience than Pardot or Hubspot which our designer is thankful for, easy to learn and use, excellent landing page creation tools, the integration into our Sugar CRM was fantastic, and as a team of 2, I feel like Act-On is there behind the scenes and ready to help if I need the help and produces smart/actionable webinars.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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