Acoustic Campaign Reviews in May 2025: User Ratings, Pros & Cons

"Marketing Automation for Agencies"

What do you like best about Acoustic Campaign? IBM Marketing Cloud (Silverpop) is a robust marketing automation tool that I use as an agency for many clients across multiple industries and verticals. We like their programs functionality that allows you to drag and drop steps (emails, lead routes etc) and modify your database based off behavioral information. Our clients have been very impressed with how useful the tool is for lead nurturing, landing page creation, and web tracking. What do ...

"I use this admin to send newsletters weekly"

What do you like best about Acoustic Campaign? It is a very easy to use platform for sending email newsletters What do you dislike about Acoustic Campaign? I don't understand all of the functionality, and the queries/databases are complicated. Recommendations to others considering Acoustic Campaign: Use the tutorials What problems is Acoustic Campaign solving and how is that benefiting you? It is an easy way to send communication to our customers.

"I use this admin to send newsletters weekly"

What do you like best about Acoustic Campaign? It is a very easy to use platform for sending email newsletters What do you dislike about Acoustic Campaign? I don't understand all of the functionality, and the queries/databases are complicated. Recommendations to others considering Acoustic Campaign: Use the tutorials What problems is Acoustic Campaign solving and how is that benefiting you? It is an easy way to send communication to our customers.

"Good product for larger businesses"

What do you like best about Acoustic Campaign? The new update has made email builds a lot easier. Email scheduling and monitoring is also simple, with clear dashboards and a pleasant user interface. What do you dislike about Acoustic Campaign? Sometimes it can be glitchy, usually when they are running an update on the whole system so avoid planning any important campaigns if you know that's approaching - our account manager has always advised us ahead of time which helps. What problems is ...

"Great product with some room to improve"

What do you like best about Acoustic Campaign? Once a workflow is established, the general day-to-day is pretty easy to maintain. I came from Bronto at another company and reporting seemed easier with the UTM parameters being associated with the campaign name, vs. having to manually add parameters into all hyperlinks. What do you dislike about Acoustic Campaign? Support videos, as well as Support employees are from another country. I used to work with linguists, and the struggle is to get ...

"Couldn't Image Anything Other Than IBM Marketing Crowd"

What do you like best about Acoustic Campaign? Being in the marketing industry for 7 years, I've had exposure to HuBSpot, Eloqua, and IBM Marketing Cloud and the marketing management and capabilities far surpass any others in the industry. Highly recommended above anything else. The ROI is immeasurable. Couldn't be any happier with the robust capabilities. My team has accomplished incredible feats. What do you dislike about Acoustic Campaign? Would love to see some type of Outlook 365 ...

"Marketing Automation at Its Finest"

What do you like best about Acoustic Campaign? The IBM marketing cloud has plenty of acclaimed features, but what we like the most is its integration with Silverpop. We are an email-heavy company that relies direct one-on-one communications and IBM Marketing Cloud and its API help us integration everything into our internal, customized CRM. Contact management has never been easier, and monitoring the effectiveness of all our other marketing efforts have also become a breeze. What do you ...

"Continually evolving"

What do you like best about Acoustic Campaign? There is a ton of data you get once you use Silverpop and a ton of different reports you're able to pull. You'll gather insights into each and every one of your customers and find out who is most engaged. Support answers in a timely manner. What do you dislike about Acoustic Campaign? It isn't very intuitive and some data/query is tough to pull sometimes. There are some workarounds to it, all you have to do is speak with your customer ...

"Good MA tool"

What do you like best about Acoustic Campaign? This is a good marketing automation tool if you learn how to use it. I use it to send email campaigns and to track my progress with its reporting options. It has everything you could need for marketing automation. What do you dislike about Acoustic Campaign? I wish they offered a big library of templates and images for people who can't create them or have a team to do so. Recommendations to others considering Acoustic Campaign: Take the time to ...

"It does what we need it to do, but it has its issues"

What do you like best about Acoustic Campaign? IBM Marketing Cloud (or SilverPop) is a great tool that allows you to manage users in a database and is a great tool that allows you to email your users pretty easily. It has query tools that allow you to send emails to segmented groups of users so you can really target your emails to specific clients. What do you dislike about Acoustic Campaign? A few times now we've had an issue and when we called in for support it was an open case/bug that ...