Acoustic Campaign Reviews in May 2025: User Ratings, Pros & Cons

"It does what we need it to do, but it has its issues"

What do you like best about Acoustic Campaign? IBM Marketing Cloud (or SilverPop) is a great tool that allows you to manage users in a database and is a great tool that allows you to email your users pretty easily. It has query tools that allow you to send emails to segmented groups of users so you can really target your emails to specific clients. What do you dislike about Acoustic Campaign? A few times now we've had an issue and when we called in for support it was an open case/bug that ...

"Comprehensive toolset for the power user"

What do you like best about Acoustic Campaign? IBM Marketing cloud provides you with literally everything imaginable to create detailed marketing campaigns. Your imagination is the only limit to what can be accomplished. What do you dislike about Acoustic Campaign? The platform is basically a blank canvas. It's up to you and your team to build, from scratch, your campaigns. If you're not staffed with full-time experts to build and manage your campaigns on a day-to-day basis, this won't be ...

"Great Tool for Marketing Communications"

What do you like best about Acoustic Campaign? I love being able to automate our communication plans. What do you dislike about Acoustic Campaign? Would like better integration with Salesforce - not all fields in a contact file can be accessed in silverpop. What problems is Acoustic Campaign solving and how is that benefiting you? Using silverpop for communication plans. Ability to automate communications and generate analytics.

"3 years going strong"

What do you like best about Acoustic Campaign? The software has a good analytics interface, good spam monitors, and the ability to create email campaigns. What do you dislike about Acoustic Campaign? I wish silverpop had templates and stock images to minke email creation easier. We have only one team member who makes our templates so that's challenging. Recommendations to others considering Acoustic Campaign: Templates.. A more consumer focused product. What problems is Acoustic Campaign ...

"We use it for marketing and event emails to our members. "

What do you like best about Acoustic Campaign? - Ease of use - Split view - Test mailing feature - The option to view what your mailing will look like if you were on a mobile device or tablet - The option to merge data fields, and queries - The option to schedule mailings - The option to track who opened the email and hyperlinks in the emails - User friendly - Great interface - Everyone can access the mailing that their colleaue worked on. What do you dislike about Acoustic Campaign? - ...

"Powerful tool, but training needed"

What do you like best about Acoustic Campaign? It's a powerful tool that let's you do all sorts of tracking, analytics, designing, and so much more. It is great for email marketing, to manage your contacts and create/ schedule mailings the way you want it to. I liked that is really easy to change minor design adaptions inside the dashboard. You are able to show your draft as is or in HTML code. You can add a tone of automated information, starting with name/ greeting to unsubscribe ...

"Powerful tool, but training needed"

What do you like best about Acoustic Campaign? It's a powerful tool that let's you do all sorts of tracking, analytics, designing, and so much more. It is great for email marketing, to manage your contacts and create/ schedule mailings the way you want it to. I liked that is really easy to change minor design adaptions inside the dashboard. You are able to show your draft as is or in HTML code. You can add a tone of automated information, starting with name/ greeting to unsubscribe ...

"Appalling Customer Service "

What do you like best about Acoustic Campaign? The automation seems as if it could be used for almost anything. What do you dislike about Acoustic Campaign? What they don't tell you is that to use the automation and segmentation you need to either have a full time coder at your disposal or be ready to shell out thousands more for the facilities they sell you on at the beginning. Although I have not spoken to a rude member of staff once, the customer service is horrendous. If you have a ...

"Very useful"

What do you like best about Acoustic Campaign? Easy to use once up and running. Able to segment list and query. What do you dislike about Acoustic Campaign? Lots of training needed to start. Used consultants for months to start. What problems is Acoustic Campaign solving and how is that benefiting you? Better customer insights

"Quality Email Marketing too but can be overwhelming with features"

What do you like best about Acoustic Campaign? I like that ability to quickly insert contact lists and create HTML formatted email correspondence What do you dislike about Acoustic Campaign? You ned to be pretty savvy with data and HTML to be able to create targeted campaigns Recommendations to others considering Acoustic Campaign: They are on the right track. The acquisition from IBM has thus far been a move in the right direction What problems is Acoustic Campaign solving and how is that ...