Acoustic Campaign Reviews in May 2025: User Ratings, Pros & Cons

"Horrible tool after IBM bought out Silverpop"

What do you like best about Acoustic Campaign? Silverpop did have a few great features. One of those being the customization dashboard and the ability to see what was scheduled to go out and when. Another great feature was the spam scan it would perform on the html email to let the user know if there was anything really off with the email. What do you dislike about Acoustic Campaign? I, and the rest of the marketing team, didn't like that the tool wouldn't sent out our emails, even if we ...

"Has Potential, lacks finesse"

What do you like best about Acoustic Campaign? Over the past year since their acquisition of Silverpop, I've witnessed IBM begin to revamp and roll out their own quarterly updates to the platform. The email marketing aspect of it has seen the most love in recently releases with an updated UI and easy-to-manipulate templates. What do you dislike about Acoustic Campaign? Still very wonky due to the old UI mix-ins with the new UI and their potentially capable but nearly unusable Landing Page ...

"Has Potential, lacks finesse"

What do you like best about Acoustic Campaign? Over the past year since their acquisition of Silverpop, I've witnessed IBM begin to revamp and roll out their own quarterly updates to the platform. The email marketing aspect of it has seen the most love in recently releases with an updated UI and easy-to-manipulate templates. What do you dislike about Acoustic Campaign? Still very wonky due to the old UI mix-ins with the new UI and their potentially capable but nearly unusable Landing Page ...

"Unthinkably anti-user"

What do you like best about Acoustic Campaign? Silverpop has a robust selection of tools. The only problem is that many of them are very difficult to find. What do you dislike about Acoustic Campaign? This platform has the worst UX of any system I've ever had to learn. The menus don't make any sense. Headings aren't categories, they are menu items, but don't look clickable. In order to get statistics on platform and client of users, you don't look in email reports, you look in Email ...

"New user, beginning to get comfortable"

What do you like best about Acoustic Campaign? The platform looks clean and is relatively user friendly What do you dislike about Acoustic Campaign? Set up was a hard, confusing process. It took us a little while to get assistance with the technical side of things. What problems is Acoustic Campaign solving and how is that benefiting you? We are solving the issue of contacting and mobilizing our audiences.

"Great MAP with new features being added in quick succession "

What do you like best about Acoustic Campaign? IBM (formerly Silverpop) has grown incredibly quickly since their acquisition. Previously, the platform did email marketing well (great deliverability score, intuitive list management, and nice send process), but since the acquisition, the product has really come to life. The product has been updated to have a more modern look, and the send process has gotten increasingly better. The software is quite robust and we have begun to use more of the ...

"Good program, occasionally gets backed up"

What do you like best about Acoustic Campaign? The ease of use for people inexperienced in HTML. Allows you to fairly easily edit email templates. I liked the ability to filter the audience based on a larger number of criteria such as location, optin date, donation amounts, etc. What do you dislike about Acoustic Campaign? The program pretty often got backed up and email tests would not go through. Being unable to suppress single or small number of emails without importing them as a ...

"Useful but has a long way to go"

What do you like best about Acoustic Campaign? The staff is pretty helpful and willing to please the client. What do you dislike about Acoustic Campaign? Lots of issues and not a lot of fixes. Issues that are recurring / constant don't seem to get fixed ever if deemed minor. Recommendations to others considering Acoustic Campaign: Definitely useful but would recommend seeing what the competition is like. What problems is Acoustic Campaign solving and how is that benefiting you? Reporting ...

"Useful but has a long way to go"

What do you like best about Acoustic Campaign? The staff is pretty helpful and willing to please the client. What do you dislike about Acoustic Campaign? Lots of issues and not a lot of fixes. Issues that are recurring / constant don't seem to get fixed ever if deemed minor. Recommendations to others considering Acoustic Campaign: Definitely useful but would recommend seeing what the competition is like. What problems is Acoustic Campaign solving and how is that benefiting you? Reporting ...

"IBM Marketing Cloud and SilverPop"

What do you like best about Acoustic Campaign? SilverPop provides a lot of fairly easy to use solutions that other large ESPs do not. They offer a capable automation program that has allowed me to setup over 150 triggered emails in. What do you dislike about Acoustic Campaign? I dislike the some of the segmentation options in the IBM SilverPop platform. You're not able to create simple segments of customers that opened an email or clicked an email over a period of time. Instead you have to ...