Acoustic Campaign Reviews in May 2025: User Ratings, Pros & Cons

"IBM Marketing Cloud"

What do you like best about Acoustic Campaign? I really enjoy the marketing automation and personalization features. I also enjoy being able to view what email templates were sent to the member. We're not able to do that for other platforms such as ExactTarget and Responsys. What do you dislike about Acoustic Campaign? There wasn't anything that I disliked. It was a great project. What problems is Acoustic Campaign solving and how is that benefiting you? Generate higher revenue and ...

"Sr. Graphic & Digital Designer"

What do you like best about Acoustic Campaign? the vast levels to use the platform. The pre done Nuture plan and Welcome Campaigns have been huge time savers. What do you dislike about Acoustic Campaign? still a little old school in interaction What problems is Acoustic Campaign solving and how is that benefiting you? Automation of programs. Time saving by finally getting everything automated.

"Email Marketing Associate"

What do you like best about Acoustic Campaign? I can build queries without being a data scientist/coder! What do you dislike about Acoustic Campaign? I wish I could add in a query line and not have to delete query lines and add in an "or" query line. What problems is Acoustic Campaign solving and how is that benefiting you? Reengaging consumers. I want marketing cloud to help provide insights on unengaged consumers.

"Powerful Tool with its Quirks"

What do you like best about Acoustic Campaign? IBM Marketing Cloud/Watson Campaign Automation (formerly known as Silverpop), creates a lot of opportunity to cater personalized messages to a defined audience. Aside from personalization, IBM Marketing Cloud allows you to automate messages, which enables your business to increase its productivity. What do you dislike about Acoustic Campaign? 1. Content Builder is not friendly for marketers, even with predefined templates. 2. Forms do not allow ...

"Email Marketing Made Easy"

What do you like best about Acoustic Campaign? I like the ability to have our content writers create content that automatically notifies their managers to review the content before the email is sent out. What do you dislike about Acoustic Campaign? At times, it is hard to assign very user specific roles. IE restricting certain folders while still allowing access to others and reporting. What problems is Acoustic Campaign solving and how is that benefiting you? We are able to engage 1.5+ ...

"This is a great product for all marketer"

What do you like best about Acoustic Campaign? I love that it gives great data points that we can use to make business decisions. What do you dislike about Acoustic Campaign? The interface can sometimes be buggy and lag. What problems is Acoustic Campaign solving and how is that benefiting you? How to segment our audiences in order to deliver the best customer experience. I am able to see which customers respond to what type of marketing and make decisions off of that.

"Helpful for Making Important Business Decisions"

What do you like best about Acoustic Campaign? It offers great data points for us to use in making important strategic marketing decisions. Great ways to filter and segment data. What do you dislike about Acoustic Campaign? The interface can take a little time to get used to but once you do, it's reasonably straight forward. What problems is Acoustic Campaign solving and how is that benefiting you? We are looking in segmenting audiences, especially for email and other digital marketing ...

"Data rich ESP platform with lots of features"

What do you like best about Acoustic Campaign? It allows for us to build one single template wire-frame that can build and brand itself with over 4,000 different brands. What do you dislike about Acoustic Campaign? Some product builds have seemed to have a lot of latency. Also, a lack of continued support for IE has posed some issues for internal resources that are restricted to it's use. Recommendations to others considering Acoustic Campaign: If you're into doing amazing and compelling ...

"Challenges on Content Personalization"

What do you like best about Acoustic Campaign? I love the versatility on email content personalization and the flexibility on Program automation. What do you dislike about Acoustic Campaign? Too few relational tables to work with, specially when working with integration with other legacy products and you want to do cool stuffs that requires upload information on relational tables for different programs. What problems is Acoustic Campaign solving and how is that benefiting you? Improve of ...

"Come a long way since Silverpop"

What do you like best about Acoustic Campaign? Its simple to use and the interface has gotten much better. What do you dislike about Acoustic Campaign? Not as powerful as its competition. Tested this tool against some competitors with a larger database and did not preform as well. Recommendations to others considering Acoustic Campaign: Great product but with so much competition out there shop around. Not saying this isn't the answer but there might be better fits out there. What problems ...