Acoustic Campaign Reviews in May 2025: User Ratings, Pros & Cons

"Robust and Progressive with Single View of Contacts"

What do you like best about Acoustic Campaign? IBM Content Management gives us the ability to create multiple databases with relational content. It can be updated in virtual real-time, which gives us a ton of opportunity to be immediate in our proactive messaging. It integrates across web as well, so we are able to integrate user behaviors on our websites to make our messaging even more relevant and timely. Users have the ability to generate a ton of templates, which you can optionally lock ...

"No longer a valid Email Vendor"

What do you like best about Acoustic Campaign? We signed up under Silverpop before they were integrated into IBM. Great marketing, promotions, and options. They are now a marketing firm only. What do you dislike about Acoustic Campaign? The problem is they are supposed to be an email vendor, who no longer knows how email systems work. They are supposed to recognize when email addresses expire by "hard-bounces" and then clean them out of our email lists. Their system stopped doing this and ...

"IBM Marketing Cloud "

What do you like best about Acoustic Campaign? I'm a big fan of the dynamic content builder. IBM makes it easy to serve personalized content to segmented lists, and it helps us to strategize our email marketing plans better. What do you dislike about Acoustic Campaign? The query builder is difficult if we're trying to create a segmented email send. Figuring out engagement is not very user friendly, so having harder parameters would be nice. Recommendations to others considering Acoustic ...

"IBM Marketing Cloud Is OK"

What do you like best about Acoustic Campaign? I think IBM has a great handle on their website UI making it easy to find what you're looking for, especially when it comes to Support. What do you dislike about Acoustic Campaign? I think IBM may not the best option for an organization that requires a lot of customization - the product either fits your needs or it doesn't. What problems is Acoustic Campaign solving and how is that benefiting you? Accessing IBM Marketing Cloud for Silverpop ...

"IBM Marketing Cloud Is OK"

What do you like best about Acoustic Campaign? I think IBM has a great handle on their website UI making it easy to find what you're looking for, especially when it comes to Support. What do you dislike about Acoustic Campaign? I think IBM may not the best option for an organization that requires a lot of customization - the product either fits your needs or it doesn't. What problems is Acoustic Campaign solving and how is that benefiting you? Accessing IBM Marketing Cloud for Silverpop ...

"Expensive Marketing Cloud Solution Yet ROI Driven"

What do you like best about Acoustic Campaign? I thought the ROI for this product was greatly beneficial for the organization. It provided the organization the capability to segment and split audiences as well as provide automation. What do you dislike about Acoustic Campaign? I think the user interface can be improved, but since IBM has made numerous acquisitions this has become slow in pace to keep up one look and one branded font. Recommendations to others considering Acoustic ...

"My experience with IBM Marketing Cloud is what I consider a 'pretty good experience'."

What do you like best about Acoustic Campaign? Their robust user interface and there ongoing process to quick release updates with new features and tools. What do you dislike about Acoustic Campaign? The reporting tool... However, I'm optimistic that this is going to change with Performance Insights on the horizon. What problems is Acoustic Campaign solving and how is that benefiting you? Reporting. We are being pulled all over the place to take deep dives into our data and make some ...

"Expensive Marketing Cloud Solution Yet ROI Driven"

What do you like best about Acoustic Campaign? I thought the ROI for this product was greatly beneficial for the organization. It provided the organization the capability to segment and split audiences as well as provide automation. What do you dislike about Acoustic Campaign? I think the user interface can be improved, but since IBM has made numerous acquisitions this has become slow in pace to keep up one look and one branded font. Recommendations to others considering Acoustic ...

"Easy to use and intuitive"

What do you like best about Acoustic Campaign? I am a completely self taught user. It was easy to learn and is easy to get help with. The ability to use dynamic content in the emails make sending out emails for out clients simple. What do you dislike about Acoustic Campaign? I feel like there could be an easier way to build emails. Again, as someone who is completely self taught my HTML knowledge is limited. What problems is Acoustic Campaign solving and how is that benefiting you? How to ...

"Powerful Tool with its Quirks"

What do you like best about Acoustic Campaign? IBM Marketing Cloud/Watson Campaign Automation (formerly known as Silverpop), creates a lot of opportunity to cater personalized messages to a defined audience. Aside from personalization, IBM Marketing Cloud allows you to automate messages, which enables your business to increase its productivity. What do you dislike about Acoustic Campaign? 1. Content Builder is not friendly for marketers, even with predefined templates. 2. Forms do not allow ...