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Top 12 Free Hubspot CMS Alternatives, Compared (2026)

Explore 12 alternatives to Hubspot CMS — vetted by our editors with real user reviews, pricing, and feature comparisons.

The best free Hubspot CMS alternatives at a glance

Quick answer

In short, the best free alternatives to Hubspot CMS are WordPress, Squarespace and Hubspot Marketing Hub. WordPress is first with a SpotScore of 9.8 and 4.46★ from users. All 12 are compared on score, rating, and pricing below.

Thinking about life after Hubspot CMS? These 12 content management software free alternatives are the options most worth your time, ranked by SpotScore (real-user satisfaction and market presence), ratings, and pricing. We check every tool ourselves. The table sums them up quickly; the breakdowns below give you the reasoning.

ProductSpotScoreRatingPricingBest for
WordPressUnleash your website's potential.9.8★★★★ 4.46(4070)Freefrom $4/moteams of all sizes
SquarespaceCreate your online presence in minutes with ease.9.8★★★★★ 4.52(305)Freefrom $12/mosmall & mid-size businesses
Hubspot Marketing HubEmpower your marketing with HubSpot's all-in-one solution.8.9★★★★★ 4.86(1746)Freefrom $18/moteams of all sizes
BrandpointHUBCollaborate, Create, Amplify: Efficient Content Marketing★★★★ 3.95(19)Freefrom $162/moteams of all sizes
Story ChiefStreamline your content creation process with StoryChief.9.1★★★★★ 4.77(22)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
DrupalEmpowering websites with open source content management.9.8★★★★ 3.92(351)FreeFreemium · Open-sourceteams of all sizes
WixBuild stunning websites without any coding skills.9.7★★★★ 4.06(3980)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.72(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses
ContentfulEmpowering seamless content delivery for all your apps.9.6★★★★ 4.46(142)FreeFreemium · Subscription · Quotation Basedteams of all sizes
ShareFileEffortless file-sharing and security in one place.9.6★★★★ 4.28(291)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
WebflowEmpowering seamless website creation for all.9.4★★★★★ 4.62(370)FreeFreemium · Subscription · Quotation Basedteams of all sizes
CoSchedulePlan, publish and profit with CoSchedule.9.3★★★★ 4.49(71)FreeFree Trial · Subscription · Quotation Basedteams of all sizes

9.8

SpotScore

WordPress - Website Builder Software

WordPress

Unleash your website's potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is WordPress?

WordPress is an open-source CMS used by bloggers, SMB website owners, e-commerce operators, and enterprise marketing teams to publish and manage websites through a library of thousands of themes and plugins. It handles everything from a basic blog to a full WooCommerce store without requiring ...

Read more about WordPress
Free TrialTry Free →

9.8

SpotScore

Squarespace - Website Builder Software

Squarespace

Create your online presence in minutes with ease.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Squarespace?

Squarespace is the easiest way to create an amazing website, blog or online store. With the beautiful templates and themes, anything from a personal portfolio, online store to a wedding site can be created in minutes. The powerful dashboard offers advanced functionality and features and aims to ...

Read more about Squarespace
Free TrialTry Free →·

Squarespace offers custom pricing plan

8.9

SpotScore

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →

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Reach in-market buyersRank above rivals2M+ buyers a year
BrandpointHUB - Content Creation Software

BrandpointHUB

Collaborate, Create, Amplify: Efficient Content Marketing

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is BrandpointHUB?

BrandpointHUB is the ultimate content marketing solution designed to boost collaboration and amplify efficiency among your content creation team. With its groundbreaking, user friendly platform, editing and writing feels like second nature. Utilize essential header tags, metadata, SEO features ...

Read more about BrandpointHUB
Free TrialTry Free →

9.1

SpotScore

Story Chief - Content Management Software

Story Chief

RECOMMENDED

Streamline your content creation process with StoryChief.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Story Chief?

StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing teams within an organization. StoryChief has been specifically designed with an emphasis on authoring, ...

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Free TrialTry Free →·

Starts from $12/Month when Billed Yearly, also offers free forever plan

9.8

SpotScore

Drupal - Content Management Software

Drupal

Empowering websites with open source content management.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Drupal?

Meet Drupal, a powerful open source content management platform built to help organizations easily publish, manage, and organize information on the Web. Or developers can use it to build everything from a small company site to a massive online community. It is built, used, contributed to, and ...

Read more about Drupal

9.7

SpotScore

Wix - Website Builder Software

Wix

Build stunning websites without any coding skills.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

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What is Wix?

Wix is a cloud-based website builder platform that allows you to create professional websites for business, personal or charitable use. It is easy to learn and use, and you can do it all from your computer, tablet or smartphone. It's as easy as uploading a few pages, adding your own content, ...

Read more about Wix
Free TrialTry Free →·

Starts from $2.76/month when monthly, also offers free forever plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

9.6

SpotScore

Contentful - Content Management Software

Contentful

Empowering seamless content delivery for all your apps.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Contentful?

Contentful is a Content Management Software (CMS) or File Delivery Network for web and mobile apps. It allows developers and designers to create applications with an interface and an API. Applications can be configured and managed in the cloud and Contentful's client libraries take care of any ...

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Starts from $489/Month, also offers free forever plan

9.6

SpotScore

ShareFile - Document Management Software

ShareFile

Effortless file-sharing and security in one place.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ShareFile?

With ShareFile's all-inclusive document management software anyone can easily sync, share and protect all files, from anywhere. ShareFile allows seamless integration into any process that requires file sharing, from B2B to remote worker collaboration. With a simple interface and powerful ...

Read more about ShareFile
Free Trial·

Starts from $50/Month when Billed Yearly

9.4

SpotScore

Webflow - Website Builder Software

Webflow

Empowering seamless website creation for all.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Webflow?

Webflow is a visual web design and CMS platform used by freelance designers, in-house marketing teams, and design agencies who want full creative control over websites without hand-coding HTML and CSS. It generates clean production code behind a visual canvas and bundles hosting, CMS, and SEO ...

Read more about Webflow

Starts from $12/Month when Billed Yearly, also offers free forever plan

9.3

SpotScore

CoSchedule - Social Media Management Software

CoSchedule

Plan, publish and profit with CoSchedule.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is CoSchedule?

CoSchedule is a social media management software that's perfect for content marketers, bloggers, and small business owners. Using the CoSchedule editorial calendar template, user can schedule blog posts from any connected device. The tool integrates with Google Analytics to gather key metrics ...

Read more about CoSchedule
Free Trial·

Starts from $29/User/Month when Billed Yearly

What each Hubspot CMS alternative brings

WordPress9.8Best for teams of all sizes

Easy to use and ideal for beginners, with drag-and-drop functionality and a user-friendly interface.

Watch for: Reliance on plugins can lead to slower site performance and potential compatibility issues.

Squarespace9.8Best for small & mid-size businesses

Easy drag-and-drop interface and ease of use, even for non-coders, making website creation accessible to anyone.

Watch for: Limited customizability with pre-designed templates; some users find them restrictive for advanced design needs.

Hubspot Marketing Hub8.9Best for teams of all sizes

All-in-one platform integrating marketing, sales, and CRM tools, reducing reliance on multiple software solutions.

Watch for: Some advanced features and customizations may require technical expertise or external developer support.

BrandpointHUBBest for teams of all sizes

Boosts team collaboration

Watch for: Limited to content marketing

Story Chief9.1Best for teams of all sizes

Streamlines content creation with an editor, collaboration tools, and integration with publishing channels.

Watch for: Lack of innovation in design and preloaded templates, limiting customization options for publication.

Drupal9.8Best for teams of all sizes

Provides unparalleled flexibility, robustness, security, value, internationalization, and performance.

Watch for: Some find Drupal to be complex and not beginner-friendly compared to other CMS platforms.

Wix9.7Best for teams of all sizes

Platform is accessible for non-technical users and supports fast, professional website creation.

Watch for: Billing clarity is occasionally an issue, with some users reporting unexpected charges or plan upgrades.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Contentful9.6Best for teams of all sizes

Multi-language content management from a single interface.

Watch for: Beginners face a learning curve with many features to absorb.

ShareFile9.6Best for teams of all sizes

Secure file sharing with external parties is straightforward to set up.

Watch for: Feature depth may be hard to navigate for new users without structured training.

Webflow9.4Best for teams of all sizes

Combines ease of use with advanced customization, catering to both beginners and experienced developers.

Watch for: Advanced capabilities can have a steep learning curve for beginners without prior web development knowledge.

CoSchedule9.3Best for teams of all sizes

Editorial calendar integration

Watch for: Limited social platforms

Why teams look for a Hubspot CMS alternative

When Hubspot CMS stops fitting, it's typically for reasons such as:

  • Pricing can be high for small businesses
  • Limited third-party integrations
  • Learning curve for advanced features

What matters most in a Hubspot CMS alternative

Here's how the 12 free alternatives differ where it counts: 12 offer a free tier; paid plans run $4–$162, with WordPress the cheapest entry point; and Hubspot Marketing Hub is the highest rated at 4.86 across 1746 reviews.

The ranking explained.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Hubspot CMS are Hubspot Marketing Hub (4.9★), Story Chief (4.8★), Kajabi (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Hubspot CMS, prioritize: Template Creation, SEO Management, Search, Rich Text Editor, Permission Management, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Hubspot CMS starts from $240 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Hubspot CMS is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the Hubspot CMS alternative that fits

  • On a budget / just exploring: start with a free tier — WordPress, Squarespace and Hubspot Marketing Hub let you evaluate without paying upfront.
  • If real-user ratings matter most: Hubspot Marketing Hub has the strongest star rating (4.86★) among the options with verified reviews.
  • Want the safest pick: WordPress has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

Transitioning away from Hubspot CMS

Before replacing Hubspot CMS, do a quick dry run. Export your data, make sure it imports into the new tool, and confirm the features you rely on are there. Pilot the switch with a free tier or trial, and keep Hubspot CMS alive until the migration finishes cleanly.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].