What is Intent Data?
What does 'Intent Data' mean?
Behavioural information showing that a company or individual is researching a topic, product or category, gathered from things like content consumption, search activity, forum and community participation, or engagement with review sites. It is typically aggregated into topic scores at the account level and used to spot demand before a prospect fills in a form. Sources are commonly split into first-party data from your own properties and third-party data from external publisher or community networks.
List of software with Intent Data functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].