The statistics of your live event are tracked in real-time by audience analytics. You'll be able to see how many people are watching, where they're viewing from, what device they're using, and much more with it. Collecting data about your website's audience can open a doorway to your business success. Data points can help you learn more about the Analytics, who visits, what content is popular, and what is needed for the site to grow. An analytics platform can take your website and provide several different reports on how people are using it and what they are doing. By measuring and reporting on the behavior of your audience, you can make important decisions about what your users want, how they interact with your site and where they go next.