Supermetrics vs Improvado Comparison
Supermetrics
Starting at $69 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…
Improvado
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the li…
Improvado leads on user satisfaction with a 4.3-star rating across 120 reviews.
Supermetrics vs Improvado — at a glance
| Feature | Supermetrics | Improvado |
|---|---|---|
| Rating | 4.1 / 5 | 4.3 / 5 |
| Reviews | 221 | 120 |
| Starting price | $69 /User/Month | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Analytics Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Installed - Windows, Installed - Mac | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Business Hours, Online | Online |
| Certifications | SOC 2 | SOC 2, GDPR |
| Data residency | Global | US |
Key differences between Supermetrics and Improvado
- Pricing: Supermetrics starts at $69 /User/Month. Improvado pricing is not publicly listed.
- Free trial: Supermetrics offers a free trial; Improvado does not.
- User satisfaction: Improvado scores higher with a 4.3-star average.
- Deployment: Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; Improvado supports SaaS/Web/Cloud.
Supermetrics vs Improvado — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Supermetrics typically suits Large Enterprises and Medium Business. Improvado tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics | Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze ... Read More about Improvado |
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Entry Level Pricing |
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Free Trial Availability |
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User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Supermetrics and Improvado Compare on Features?
Total Features | 4 Features | 5 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Supermetrics and Improvado on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Supermetrics User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 711 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 62 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  8 Screenshots |  7 Screenshots |
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Videos |  5 Videos |  4 Videos |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Supermetrics or Improvado?
- Improvado edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Supermetrics and Improvado offer a free trial?
- Supermetrics offers a free trial. Improvado does not.
- What is the starting price of Supermetrics vs Improvado?
- Supermetrics starts at $69 /User/Month. Improvado starts at Contact for pricing.
- What are the top alternatives to Supermetrics?
- Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.
- What are the top alternatives to Improvado?
- Top alternatives to Improvado include Singular, Marketing Evolution, Adverity, Maralytics, Adjust.