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Supermetrics vs Fastlane Comparison

Last updated:

Supermetrics

4.1(221 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Fastlane

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Small Business

Fastlane is a transport management platform that calculates optimized delivery routes based on traffic conditions and distances, with real-time tracking across logistics operations. Users can define delivery zones, confi…

Supermetrics leads on user satisfaction with a 4.1-star rating across 221 reviews.

Supermetrics vs Fastlane — at a glance

FeatureSupermetricsFastlane
Rating4.1 / 5
Reviews221
Starting price$69 /User/MonthContact for pricing
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Small Business, Medium Business
CategoryMarketing Analytics SoftwareTransportation Management
PlatformsSaaS/Web/Cloud, Installed - Windows, Installed - MacBrowser Based (Cloud), Mobile - Android
APIAvailable
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2
Data residencyGlobalUS

Key differences between Supermetrics and Fastlane

  • Pricing: Supermetrics starts at $69 /User/Month. Fastlane pricing is not publicly listed.
  • Deployment: Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; Fastlane supports Browser Based (Cloud), Mobile - Android.

Supermetrics vs Fastlane — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Supermetrics - New SaaS Software
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Fastlane
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Fastlane

Best for scalable transport management with real-time route optimization.

Choose if
  • You need intelligent route optimization using real-time traffic data.
  • Your company requires a flexible TMS suitable for both small and large businesses.
  • You want to improve delivery performance and operational efficiency with scalable features.
Consider alternatives if
  • You require highly customized or industry-specific transportation management features.
  • Transparent pricing and extensive user feedback are critical for your purchasing decision.

Supermetrics typically suits Large Enterprises and Medium Business. Fastlane tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Fastlane is a transport management platform that calculates optimized delivery routes based on traffic conditions and distances, with real-time tracking across logistics operations. Users ... Read More about Fastlane

Entry Level Pricing

  • Starts from $69 , Billed Yearly
  • Not Available

Free Trial Availability

  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessLarge Enterprises
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Fastlane has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Supermetrics and Fastlane Compare on Features?

Total Features

4 Features

7 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Supermetrics and Fastlane on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $69 , Billed Yearly
      • Not Available

      Pricing Plans

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Supermetrics pricing
      Fastlane pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Small Business
      • Medium Business
      • Individuals
      • Large Enterprises
      • Small Business
      • Medium Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🌐 Global
      🇺🇸 US

      Supermetrics User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      460

      211

      21

      6

      13

      No reviews available for this product

      Pros and Cons

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      • Intelligent route optimization using real-time traffic data

      • Improves delivery performance and operational efficiency

      • Supports multiple business sizes with scalable features

      • Lack of detailed pricing information may complicate budgeting

      • Limited publicly available user feedback and ratings

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Supermetrics or Fastlane? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      Supermetrics API screenshot

      8 Screenshots

      No screenshots available.

      Videos

      video-0

      5 Videos

      No videos available.

      Top Alternatives to Supermetrics and Fastlane in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Supermetrics or Fastlane?
      Supermetrics edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Supermetrics and Fastlane offer a free trial?
      Yes, both Supermetrics and Fastlane offer a free trial.
      What is the starting price of Supermetrics vs Fastlane?
      Supermetrics starts at $69 /User/Month. Fastlane starts at Contact for pricing.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.
      What are the top alternatives to Fastlane?
      Top alternatives to Fastlane include CargoLink, Haulk, Descartes Aljex, Kuebix TMS, ITS Dispatch.