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Sprinklr vs Zoho Social vs Hootsuite vs Crowdfire Comparison

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Sprinklr

3.9(291 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Sprinklr is a Instance-based Social Media Management system, offering a brand new way to connect social media to the enterprise and make it easier and safer for customers and employees to interact with companies. Designe…

Zoho Social

4.6(5,380 reviews)

Starting at $10 /Month

  • Free Trial
  • Individuals
  • Large Enterprises

Zoho Social is a powerful Social Media Management Software in with a low cost per user model. It includes integrated tools like Campaign Builder, Reporting Dashboard and much more. Zoho Social allows to manage multiple s…

Hootsuite

3.9(2,932 reviews)

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Hootsuite Enterprise integrates social media management into team's workflow. Get a complete picture of everything happening across all the social networks from one dashboard and collaborate with team to manage all the s…

Crowdfire

3.3(151 reviews)

Starting at $7.48 /Month

  • Individuals
  • Freelancers / Consultants

Crowdfire is a Social Media Management tool with Analytics to help user grow their social media presence. The software keeps track of posts and automatically likes, comments and shares them on Facebook & Twitter. Crowdfi…

Zoho Social leads on user satisfaction with a 4.6-star rating across 5,380 reviews.

Sprinklr vs Zoho Social vs Hootsuite vs Crowdfire — at a glance

FeatureSprinklrZoho SocialHootsuiteCrowdfire
Rating3.9 / 54.6 / 53.9 / 53.3 / 5
Reviews2915,3802,932151
Starting priceContact for pricing$10 /MonthContact for pricing$7.48 /Month
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium BusinessIndividuals, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Freelancers / Consultants, Large Enterprises
CategorySocial Media Management SoftwareSocial Media Management SoftwareSocial Media Management SoftwareSocial Media Management Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modes24/7 (Live rep), Business HoursBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPR, ISO 27001GDPRSOC 2, GDPRGDPR
Data residencyGlobalGlobalGlobalUS

Key differences between Sprinklr and Zoho Social

  • Pricing: Zoho Social starts at $10 /Month. Sprinklr pricing is not publicly listed.
  • Target audience: Sprinklr is built for Large Enterprises and Medium Business, while Zoho Social targets Individuals and Large Enterprises.
  • User satisfaction: Zoho Social scores higher with a 4.6-star average.
  • Deployment: Sprinklr supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zoho Social supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Sprinklr vs Zoho Social vs Hootsuite vs Crowdfire — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Social Media Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Sprinklr - Social Media Management Software
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Hootsuite - Social Media Management Software
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Biggest differences

Start here before you go deeper into features.

Sprinklr

Best for large enterprises needing centralized, secure multi-channel social media management.

Choose if
  • You manage social media for a large enterprise with 500+ employees.
  • You require strong security and compliance features for social engagement.
  • You need a centralized platform to govern and coordinate multiple social channels.
Consider alternatives if
  • You are a small business with simple or limited social media needs.
  • You need a low-cost, easy-to-implement social media tool with transparent pricing.

Zoho Social

Best for affordable, easy multi-account social media management.

Choose if
  • You need to manage multiple social media accounts from one interface.
  • Your team is small to medium-sized and values simple, streamlined workflows.
  • You want integrated campaign building and reporting tools at low cost.
Consider alternatives if
  • Your enterprise requires advanced customization and deep CRM or sales automation integrations.
  • You need highly advanced analytics and extensive third-party business tool integrations.

Hootsuite

Best for collaborative social media management across multiple networks.

Choose if
  • You need a unified dashboard to manage all social media channels in one place.
  • Your team requires built-in collaboration features for streamlined social media workflows.
  • You want integrated publishing, monitoring, and analytics within a single platform.
Consider alternatives if
  • Your company has minimal social media presence and needs a simpler tool.
  • You require highly specialized or niche social media functionalities not offered here.

Crowdfire

Best for small teams automating social engagement on Facebook and Twitter.

Choose if
  • You are a small business or freelancer managing multiple social accounts.
  • You want automated liking, commenting, and sharing to boost engagement.
  • You prefer a simple, easy-to-use tool with a freemium pricing model.
Consider alternatives if
  • You require advanced analytics and detailed social media reporting.
  • You need comprehensive multi-channel campaign management for large teams.

Sprinklr: Best for large enterprises needing centralized, secure multi-channel social media management. Zoho Social: Best for affordable, easy multi-account social media management.

Description

Sprinklr is a Instance-based Social Media Management system, offering a brand new way to connect social media to the enterprise and make it easier and safer for customers and employees to ... Read More about Sprinklr

Zoho Social is a powerful Social Media Management Software in with a low cost per user model. It includes integrated tools like Campaign Builder, Reporting Dashboard and much more. Zoho ... Read More about Zoho Social

Hootsuite Enterprise integrates social media management into team's workflow. Get a complete picture of everything happening across all the social networks from one dashboard and ... Read More about Hootsuite

Crowdfire is a Social Media Management tool with Analytics to help user grow their social media presence. The software keeps track of posts and automatically likes, comments and shares them ... Read More about Crowdfire

Entry Level Pricing

  • Not Available
  • Starts from $10 , Billed Yearly
  • Not Available
  • Starts from $7.48 , yearly

Free Trial Availability

  • Free Trial available
  • No free trial

Spotsaas Score

What's this? ↗

9.3/10

9.3/10

9.8/10

9.4/10

User Ratings

Based on verified Spotsaas reviews

3.87

(2932)

Best Company Size

501-1000 employees1001+ employees
1-50 employees51-500 employees
Small BusinessLarge Enterprises
1-50 employees51-500 employees
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Step 1 of 4

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How do Sprinklr, Zoho Social, Hootsuite and Crowdfire Compare on Features?

Total Features

9 Features

9 Features

24 Features

9 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Sprinklr, Zoho Social, Hootsuite and Crowdfire on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $10 , Billed Yearly
          • Not Available
          • $7.48 , yearly

          Pricing Plans

          • Not Available
          • Free Edition

            • 1 Team Member

            • 1 Brand

            • zShare Browser Extension

            Show more +

          • Standard (For Business)

            • 1 Brand (7 Channels)

            • 1 Team Member

            • Facebook Pages, Facebook Groups, Twitter Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, & Google My Business listings.

            Show more +

          • Professional (For Business)

            • 1 Brand (8 Channels)

            • Includes features of Standard plan, plus

            • Livestream

            Show more +

          • Browse all pricing plans
          • Not Available
          • Free

            Free

            • Number of accounts linked: 3

            • Supported social networks: Twitter, Facebook, Linkedln, Instagram

            • Scheduled posts per account: 10

            Show more +

          • Plus

            $9.99

            /month

            • Number of accounts linked: 5

            • Supported social networks: Twitter, Facebook, Linkedln, Pinterest, Instagram

            • Scheduled posts per account: 100

            Show more +

          • Premium

            $49.99

            /month

            • Number of accounts linked: 10

            • Supported social networks: Twitter, Facebook, Linkedln, Pinterest, Instagram

            • Scheduled posts per account: 100

            Show more +

          • Browse all pricing plans

          Pricing Page

          Pricing information not available

          Zoho Social pricing
          Hootsuite pricing
          Crowdfire pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Not Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global
          🌐 Global

          Sprinklr vs Zoho Social vs Hootsuite User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          130

          82

          25

          5

          4

          300

          0

          0

          0

          2

          1473

          808

          219

          83

          349

          60

          30

          6

          2

          30

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyers appreciate Sprinklr's robust enterprise capabilities but note its complexity and opaque pricing as drawbacks.

          What buyers like

          • Enterprise-grade features
          • Multi-channel management
          • Security and compliance

          Common complaints

          • Complex setup
          • Pricing transparency

          Buyer sentiment

          Users generally praise Zoho Social for its ease of use and affordability, though some desire more advanced features and integrations.

          What buyers like

          • Ease of use
          • Multi-account management
          • Value for money

          Common complaints

          • Limited advanced features
          • Lack of deep integrations

          Buyer sentiment

          Buyers appreciate Hootsuite's comprehensive social media management capabilities but note some usability and pricing transparency challenges.

          What buyers like

          • Ease of use
          • Team collaboration
          • Multi-network management

          Common complaints

          • Pricing transparency
          • Performance with large data volumes

          Buyer sentiment

          Users appreciate Crowdfire's ease of use and automation features but express concerns about limited analytics and inconsistent performance.

          What buyers like

          • Ease of use
          • Automation of social interactions
          • Free plan availability

          Common complaints

          • Limited analytics
          • Mixed user satisfaction

          Pros and Cons

          • Comprehensive multi-channel social media management

          • Strong enterprise-grade security and compliance

          • Centralized platform for large-scale social engagement

          • Pricing is not transparent and requires sales consultation

          • Steep learning curve and complex setup

          • Ability to manage multiple social accounts from a single interface

          • Integrated campaign builder and reporting dashboard

          • Low cost per user pricing model

          • Limited advanced customization options

          • May lack deep CRM or sales automation integrations

          • Unified dashboard for managing multiple social networks

          • Collaboration features for team-based social media management

          • Comprehensive publishing, monitoring, and analytics in one platform

          • Pricing details are not fully transparent and may require sales contact

          • Some users report a learning curve for advanced features

          • Automated liking, commenting, and sharing on Facebook and Twitter

          • Easy to use interface for managing social media presence

          • Freemium pricing model allowing initial free use

          • Limited advanced analytics and reporting capabilities

          • Lower overall user rating indicating mixed satisfaction

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          Verizon

          Verizon

          Cisco

          Cisco

          Samsung

          Samsung

          No Customers information available.

          Marketo

          Marketo

          Nokia

          Nokia

          The British Museum

          The British Museum

          No Customers information available.

          Media and Screenshots

          Screenshots

          Tickets by status

          4 Screenshots

          No screenshots available.

          Hootsuite Timeline

          5 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          3 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Sprinklr or Zoho Social?
          Zoho Social edges out the other on user ratings (4.6 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Sprinklr and Zoho Social offer a free trial?
          Yes, both Sprinklr and Zoho Social offer a free trial.
          What is the starting price of Sprinklr vs Zoho Social?
          Sprinklr starts at Contact for pricing. Zoho Social starts at $10 /Month.
          What are the top alternatives to Sprinklr?
          Top alternatives to Sprinklr include Zoho Social, Crowdfire, SocialBee, Salesforce, Brandwatch.
          What are the top alternatives to Zoho Social?
          Top alternatives to Zoho Social include Crowdfire, SocialBee, Buffer, Hootsuite, Sprout Social.

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