Smartly.io vs Marketing 360 vs Outgrow vs ActiveCampaign Comparison
Smartly.io
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Smartly.io is an end-to-end advertising platform designed for performance marketers, creative teams, agencies, and enterprise brands looking to streamline and scale their digital campaigns. It brings creative production,…
Marketing 360
Starting at Contact for pricing
- Medium Business
- Small Business
Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It allows you to connect, track and th…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Smartly.io leads on user satisfaction with a 4.5-star rating across 477 reviews.
Smartly.io vs Marketing 360 vs Outgrow vs ActiveCampaign — at a glance
| Feature | Smartly.io | Marketing 360 | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.5 / 5 | — | 4.7 / 5 | 4.5 / 5 |
| Reviews | 477 | — | 567 | 12,031 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing | $29 /User/Month |
| Free trial | No | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Social Media Advertising Tools | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | — | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between Smartly.io and Marketing 360
- Target audience: Smartly.io is built for Large Enterprises and Medium Business, while Marketing 360 targets Medium Business and Small Business.
- Deployment: Smartly.io supports SaaS/Web/Cloud; Marketing 360 supports SaaS/Web/Cloud.
Compare Smartly.io vs Marketing 360 vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Social Media Advertising Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for scaling and automating multi-platform digital ad campaigns efficiently.
- You need unified management of campaigns across Meta, TikTok, Google, Pinterest, and Snapchat.
- Your team requires advanced automation for creative production and campaign optimization.
- You represent a mid-sized to large company with dedicated performance marketers and creative teams.
- You are a startup or SMB with limited advertising budget and cost sensitivity.
- Your primary need is managing organic or unpaid social media content.
Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Smartly.io typically suits Large Enterprises and Medium Business. Marketing 360 tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Smartly.io is an end-to-end advertising platform designed for performance marketers, creative teams, agencies, and enterprise brands looking to streamline and scale their digital campaigns. ... Read More about Smartly.io | Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It ... Read More about Marketing 360 | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | Not Available | 8.9/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 51-500 employees501-10,000 employees | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Unified Campaign Management Across Channels: Smartly.io allows advertisers to plan, launch, and optimize campaigns across major ad platforms like Meta, TikTok, Pinterest, and Google — all from one centralized interface.
- Creative Automation and Scaling: With dynamic creative templates and bulk editing features, Smartly.io supports rapid production and personalization of ad content at scale, making it ideal for global campaigns.
- AI-Powered Optimization and Insights: The platform leverages machine learning to offer automated optimization recommendations, performance forecasting, and actionable analytics to improve ROI.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 50 to 10,000 Employees
- Retail, eCommerce, Consumer Goods, Travel & Hospitality, Financial Services, Media & Entertainment
- Performance Marketer, Media Buyer, Growth Marketing Manager, Creative Director, Brand Manager, Marketing Analyst, Advertising Operations Specialist
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Despite its powerful capabilities, Smartly.io can be overwhelming for users unfamiliar with performance marketing or ad tech platforms. Users without prior experience may seek simpler tools with more intuitive interfaces and onboarding resources.
- Smartly.io primarily targets large-scale advertisers, which can lead to pricing concerns for small to mid-sized businesses. Organizations with limited ad spend may find the cost structure restrictive and prefer more affordable alternatives.
- While Smartly.io excels at paid media automation, it lacks robust tools for managing organic social media content. Companies looking for an all-in-one marketing suite with organic and paid social management might consider other platforms.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
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How do Smartly.io, Marketing 360, Outgrow and ActiveCampaign Compare on Features?
Total Features | 6 Features | 10 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Smartly.io, Marketing 360, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | — | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | — | — |
Data Residency | 🌐 Global | 🌐 Global |
Smartly.io vs Marketing 360 vs Outgrow User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights improved campaign efficiency and powerful automation, tempered by concerns about pricing and platform complexity. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Walmart  T-Mobile  Ralph Lauren | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  1 Screenshots |  6 Screenshots |
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Videos |  3 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Smartly.io or Marketing 360?
- Smartly.io edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Smartly.io and Marketing 360 offer a free trial?
- Neither Smartly.io nor Marketing 360 currently lists a free trial.
- What is the starting price of Smartly.io vs Marketing 360?
- Smartly.io starts at Contact for pricing. Marketing 360 starts at Contact for pricing.
- What are the top alternatives to Smartly.io?
- Top alternatives to Smartly.io include Marketing 360, SocialBu, SocialChimp, Broadcast, CloudSocial.
- What are the top alternatives to Marketing 360?
- Top alternatives to Marketing 360 include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.