Retainful vs Omnisend vs Outgrow vs ActiveCampaign Comparison
Retainful
Starting at $19 /Month
- Free Trial
- Large Enterprises
- Medium Business
Welcome to Retainful: an eCommerce tool designed to help online stores succeed since 2018. Our automated email marketing solutions enable store owners to recover abandoned carts, reduce customer attrition and grow repeat…
Omnisend
Starting at $16 /Month
- Freelancers / Consultants
- Large Enterprises
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their m…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Retainful leads on user satisfaction with a 5.0-star rating across 2 reviews.
Retainful vs Omnisend vs Outgrow vs ActiveCampaign — at a glance
| Feature | Retainful | Omnisend | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 5.0 / 5 | 4.7 / 5 | 4.9 / 5 | 4.7 / 5 |
| Reviews | 2 | 587 | 377 | 1,826 |
| Starting price | $19 /Month | $16 /Month | Contact for pricing | $15 /Month |
| Free trial | Yes | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Email Marketing Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | — | Available | Available | Available |
| Support modes | Online | 24/7 (Live rep), Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | — | SOC 2, GDPR | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | US | Global | Global | Global |
Key differences between Retainful and Omnisend
- Pricing: Retainful starts at $19 /Month, while Omnisend starts at $16 /Month.
- Free trial: Retainful offers a free trial; Omnisend does not.
- Target audience: Retainful is built for Large Enterprises and Medium Business, while Omnisend targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Retainful scores higher with a 5.0-star average.
- Deployment: Retainful supports SaaS/Web/Cloud; Omnisend supports SaaS/Web/Cloud.
Compare Retainful vs Omnisend vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Retainful, Omnisend, Outgrow vs ActiveCampaign: Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Best for e-commerce email, SMS, and push marketing automation.
- You run a small to medium e-commerce business needing integrated email and SMS campaigns.
- You want an intuitive, beginner-friendly platform with strong customer support.
- You require seamless integration with Shopify, WooCommerce, and similar platforms.
- You need advanced mobile design customization for highly tailored mobile experiences.
- Your business demands extensive industry-specific features or complex API integrations.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Retainful typically suits Large Enterprises and Medium Business. Omnisend tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Welcome to Retainful: an eCommerce tool designed to help online stores succeed since 2018. Our automated email marketing solutions enable store owners to recover abandoned carts, reduce ... Read More about Retainful | Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their ... Read More about Omnisend | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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SpotScoreWhat's this? ↗ | 8.3/10 | 9.2/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | Small BusinessMedium Business | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
Software Demo
Demo |
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How do Retainful, Omnisend, Outgrow and ActiveCampaign Compare on Features?
Total Features | 15 Features | 9 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Retainful, Omnisend, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Retainful, Omnisend, Outgrow vs ActiveCampaign: Other Details
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Get help choosing | Get help choosing |
Retainful, Omnisend, Outgrow vs ActiveCampaign Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | — | ✓ Yes |
ISO 27001 | — | — |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Retainful vs Omnisend vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, excellent customer support, and strong e-commerce integrations, with some concerns about mobile design limitations and complexity for beginners. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Retainful, Omnisend, Outgrow and ActiveCampaign Customers
Customers |  GetGo store  Creo and Piece  alo goods |  Amundsen  SM Global Shop  B-Wear |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  1 Videos |  2 Videos |
Alternatives to Retainful, Omnisend, Outgrow, ActiveCampaign
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Retainful or Omnisend?
- Retainful edges out the other on user ratings (5.0 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Retainful and Omnisend offer a free trial?
- Retainful offers a free trial. Omnisend does not.
- What is the starting price of Retainful vs Omnisend?
- Retainful starts at $19 /Month. Omnisend starts at $16 /Month.
- What are the top alternatives to Retainful?
- Top alternatives to Retainful include Campaigner, Moosend, SMTP, Omnisend, Firecart.
- What are the top alternatives to Omnisend?
- Top alternatives to Omnisend include Outgrow, ActiveCampaign, CleverTap, Moosend, Drip.