Optimove vs Lytics - Which Customer Data Platform (CDP) Platform Is Better in June 2025?

Overview

Key features

Pricing

Other Details

User reviews

Integratons

Media & Screenshots

Alternatives

	Optimove (88) Get Quote Get Quote	Lytics (58) Get Quote Get Quote

TL;DR - Quick Comparison Summary
Affiliate Disclosure

Description	Optimove is a Customer Data Platform (CDP) that helps brands optimize ad spend and loyalty programs across every channel. Optimove also drives ecommerce by analyzing data from all channels ... Read More	Lytics is a customer data platform (CDP), enabling retailers to collect and act on customer shopping behavior data at scale. Lytics helps make online commerce smarter for buyers and ... Read More
Free Trial Availability	No free trial	No free trial
Spotsaas Score	9.1/10	9.2/10
User Ratings	4.5 (76)	4 (77)
	Get Quote	Get Quote

Software Demo

Demo

How do Optimove and Lytics Compare on Features?

Total Features	6 Features	7 Features
Unique Features
	Get Quote	Get Quote

What Do Optimove and Lytics Cost?

Pricing Option
Pricing Plans	Not Available	Not Available
Pricing Page	Pricing information not available
	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Individuals	Large Enterprises Medium Business Small Business Individuals
Platforms Supported	Browser Based (Cloud) Mobile - iOS Mobile - Android Browser Based (Cloud)	Browser Based (Cloud) Mobile - iOS Mobile - Android Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available
	Get Quote	Get Quote

Optimove User Reviews & Rating Comparison

User Ratings	4.5 (based on 76 reviews)	4 (based on 77 reviews)
Rating Distribution	Excellent 62 Very Good 22 Good 4 Poor 0 Terible 0	Excellent 21 Very Good 28 Good 7 Poor 1 Terible 1
Positive Reviews	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews

List of Customers

Customers	Staples Boden Stitch Fix	Haymarket Regit Entercom

Media and Screenshots

Screenshots	8 Screenshots	3 Screenshots
Videos	3 Videos	3 Videos

Top Alternatives to Optimove and Lytics in 2025

Alternatives	CustomerLabs CDP 4.9 Captain Metrics Zylotech 4.5	CustomerLabs CDP 4.9 Captain Metrics Zylotech 4.5

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Neither Optimove nor Lytics offers a free trial.

Optimove is designed for Large Enterprises, Medium Business and Small Business.

Lytics is designed for Large Enterprises, Medium Business and Small Business.

Pricing details for both Optimove and Lytics are unavailable at this time. Contact the respective providers for more information.

Some top alternatives to Optimove includes CustomerLabs CDP, Captain Metrics, Zylotech, LeadSpace, Scal-e, Lexer, Acquia Marketing Cloud, BSI CDP, Gravito CDP and euromessage CDP.

Some top alternatives to Lytics includes CustomerLabs CDP, Captain Metrics, Zylotech, LeadSpace, Scal-e, Lexer, Acquia Marketing Cloud, BSI CDP, Decide AI and euromessage CDP.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Optimove vs Lytics - Which Customer Data Platform (CDP) Platform Is Better in June 2025?

Optimove

Lytics

TL;DR - Quick Comparison SummaryAffiliate Disclosure

Description

Free Trial Availability

Spotsaas Score

User Ratings

Software Demo

Demo

How do Optimove and Lytics Compare on Features?

Total Features

Unique Features

What Do Optimove and Lytics Cost?

Pricing Option

Pricing Plans

Pricing Page

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Optimove User Reviews & Rating Comparison

User Ratings

Rating Distribution

Positive Reviews

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Top Alternatives to Optimove and Lytics in 2025

Alternatives

Frequently Asked Questions (FAQs)

TL;DR - Quick Comparison Summary
Affiliate Disclosure