Which is better, Optimizely or Eggplant?

Optimizely edges out Eggplant based on user ratings across 806 reviews. That said, the best pick depends on your workflow — Eggplant may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Optimizely and Eggplant?

Key differences between Optimizely and Eggplant include target audience (Optimizely targets Freelancers / Consultants while Eggplant serves Large Enterprises); free trial availability (Eggplant offers one, Optimizely does not). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Optimizely and Eggplant offer a Free trial?

Eggplant offers Free Trial, but Optimizely does not.

Who are the typical users of Optimizely?

Optimizely is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

Who are the typical users of Eggplant?

Eggplant is designed for Large Enterprises, Medium Business, Small Business.

What is the starting price of Optimizely and Eggplant?

Pricing details for both Optimizely and Eggplant are unavailable.

What are the best alternatives to Optimizely?

Some top alternatives to Optimizely include VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target.

What are the best alternatives to Eggplant?

Some top alternatives to Eggplant include TestingBot, Apptest.ai, Testin, QARA Enterprise, VFlax.

Optimizely vs Eggplant Comparison

Last updated: May 21, 2026

Optimizely

4.3(806 reviews)

Starting at Contact for pricing

Freelancers / Consultants
Large Enterprises

Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. This allows any online busines…

View Pricing Read Reviews

Eggplant

4.0(47 reviews)

Starting at Contact for pricing

Free Trial
Large Enterprises
Medium Business

Eggplant is an automated testing and exploratory testing software platform. It specializes in providing visual feedback through screen captures, video recording, logging and scriptless scripting capabilities. It is the o…

View Pricing Read Reviews

Optimizely leads on user satisfaction with a 4.3-star rating across 806 reviews.

Optimizely vs Eggplant — at a glance

Feature	Optimizely	Eggplant
Rating	4.3 / 5	4.0 / 5
Reviews	806	47
Starting price	Contact for pricing	Contact for pricing
Free trial	No	Yes
Free version	No	No
Best for	Freelancers / Consultants, Large Enterprises, Medium Business	Large Enterprises, Medium Business, Small Business
Category	AB Testing Software	Automated Testing Software
Platforms	SaaS/Web/Cloud, Installed - Mac	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
API	Available	—
Support modes	24/7 (Live rep), Online	Online
Certifications	SOC 2, GDPR, ISO 27001	—
Data residency	Global	Global

Key differences between Optimizely and Eggplant

Free trial: Eggplant offers a free trial; Optimizely does not.
Target audience: Optimizely is built for Freelancers / Consultants and Large Enterprises, while Eggplant targets Large Enterprises and Medium Business.
User satisfaction: Optimizely scores higher with a 4.3-star average.
Deployment: Optimizely supports SaaS/Web/Cloud, Installed - Mac; Eggplant supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Optimizely vs Eggplant — find the better fit before you commit.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Optimizely (166) Talk to an expert Talk to an expert	Eggplant (61) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Optimizely

Best for mid-to-large teams running flexible A/B tests with minimal developer help.

Choose if

You need an intuitive interface for marketing or product teams to run tests independently.
Your company size is 51+ employees requiring scalable experimentation for e-commerce or UX.
You want intelligent, data-driven change recommendations to optimize website visitor conversions.

Consider alternatives if

You are a freelancer or very small business with a limited budget.
Your team lacks any technical skills needed for advanced testing or HTML tweaks.

Eggplant

Best for

Large Enterprises, Medium Business, Small Business

Optimizely typically suits Freelancers / Consultants and Large Enterprises. Eggplant tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. ... Read More about Optimizely	Eggplant is an automated testing and exploratory testing software platform. It specializes in providing visual feedback through screen captures, video recording, logging and scriptless ... Read More about Eggplant
Free Trial Availability	No free trial	Free Trial available
Spotsaas Score What's this? ↗	9.8/10	8.6/10
User Ratings Based on verified Spotsaas reviews	4.3 (806)	4 (47)
Best Company Size	51-500 employees500+ employees	—
	Get pricing help	Get pricing help

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Optimizely and Eggplant Compare on Features?

Total Features	9 Features	11 Features
Unique Features	No unique features	No unique features
	Get Quote	Get Quote

Compare Optimizely and Eggplant on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Pricing Plans	Not Available	Not Available
Pricing Page		Pricing information not available
	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Small Business Large Enterprises Medium Business Freelancers Individuals	Small Business Large Enterprises Medium Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Installed - Mac Installed - Windows Mobile - iOS Mobile - Android Browser Based (Cloud)	Browser Based (Cloud) Installed - Mac Installed - Windows Mobile - iOS Mobile - Android Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Not Available
	Get help choosing	Get help choosing

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	—
HIPAA	✗ No	—
GDPR	✓ Yes	—
ISO 27001	✓ Yes	—
Single Sign-On (SSO)	✓ Yes	—
Multi-Factor Auth (MFA)	✓ Yes	—
Data Encryption	✓ Yes	—
Audit Logs	✓ Yes	—
Data Residency	🌐 Global	🌐 Global

Optimizely User Reviews & Rating Comparison

User Ratings	4.3 (based on 806 reviews)	4 (based on 47 reviews)
Rating Distribution	111 46 5 1 3	27 31 2 1 0
Spotsaas Editor’s POV generated by AI	Buyer sentiment Users generally appreciate Optimizely's ease of use and strong support but note concerns about pricing and technical limitations for advanced testing. What buyers like Ease of use Customer support Flexibility in running experiments Common complaints Pricing and cost concerns Technical challenges with advanced features	Buyer sentiment Buyer sentiment is positive across 61 reviews, with strong overall satisfaction. What buyers like User-friendly interface and scripting language, making automation accessible to non-technical users. Versatile in automating testing across different systems and platforms. Efficient image-based testing and visual recognition capabilities for thorough testing. Common complaints Issues with scalability and compatibility, especially when dealing with complex applications or multiple systems. Dependency on image recognition, leading to potential failures with slight changes in interface or resolution. Limited community support and resources for problem-solving and advanced functionalities.
Pros and Cons	Ability to run A/B tests without developer assistance Intuitive user interface suitable for non-developers Responsive customer support with prompt bug fixes Pricing perceived as high and not transparent Requires some HTML knowledge for advanced testing features	Visual feedback enhances understanding of test results. Scriptless capabilities make it accessible for non-developers. Pricing may be prohibitive for smaller teams. Advanced features may require training.
Positive Reviews	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews

List of Customers

Customers	Optimizely_customers_0 Optimizely_customers_1 Optimizely_customers_2	Nationwide NHS Taco Bell

Media and Screenshots

Screenshots	11 Screenshots	4 Screenshots
Videos	1 Videos	3 Videos

Top Alternatives to Optimizely and Eggplant in 2026

Alternatives	VWO Testing 4.4 AB Tasty 4.5 Google Optimize 4.1	TestingBot 2.8 Apptest.ai Testin 4.5

Frequently asked questions

Which is better, Optimizely or Eggplant?: Optimizely edges out the other on user ratings (4.3 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Optimizely and Eggplant offer a free trial?: Eggplant offers a free trial. Optimizely does not.
What is the starting price of Optimizely vs Eggplant?: Optimizely starts at Contact for pricing. Eggplant starts at Contact for pricing.
What are the top alternatives to Optimizely?: Top alternatives to Optimizely include VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target.
What are the top alternatives to Eggplant?: Top alternatives to Eggplant include TestingBot, Apptest.ai, Testin, QARA Enterprise, VFlax.

Optimizely vs Eggplant Comparison

Optimizely

Eggplant

Optimizely vs Eggplant — at a glance

Key differences between Optimizely and Eggplant

Optimizely vs Eggplant — find the better fit before you commit.

Optimizely

Eggplant

Biggest differences

Description

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Software Demo

Demo

Get shortlist help from a software advisor

How do Optimizely and Eggplant Compare on Features?

Compare Optimizely and Eggplant on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Optimizely User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Top Alternatives to Optimizely and Eggplant in 2026

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Frequently asked questions