ON24 vs GoToWebinar Comparison
ON24
Starting at Contact for pricing
- Large Enterprises
- Medium Business
ON24 provides powerful webinar software to create, manage, and deliver Internet broadcasts. It is the simplest, most powerful global webinar solution for any business that needs to provide their customers and prospects w…
GoToWebinar
Starting at $49 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
GoToWebinar is a simple, powerful solution for hosting and participating in live webinars. With this, you can instantly start hosting webinars that look and sound their best – no more setting up complicated infrastructur…
SpotSaaS Analysis
ON24GoToWebinar
ON24 excels in offering large-scale, customizable webinars ideal for enterprises needing extensive audience engagement, while GoToWebinar provides a straightforward, user-friendly experience best suited for small to medium businesses. Ideal buyers for ON24 are larger organizations, whereas GoToWebinar targets smaller companies seeking simplicity and reliability.
ON24 vs GoToWebinar — at a glance
| Feature | ON24 | GoToWebinar |
|---|---|---|
| Rating | 4.2 / 5 | 4.2 / 5 |
| Reviews | 1,515 | 2,506 |
| Starting price | Contact for pricing | $49 /User/Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Webinar Software | Webinar Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac |
| API | — | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR |
| Data residency | Global | US |
Key differences between ON24 and GoToWebinar
- Pricing: GoToWebinar starts at $49 /User/Month. ON24 pricing is not publicly listed.
- Free trial: GoToWebinar offers a free trial; ON24 does not.
- Target audience: ON24 is built for Large Enterprises and Medium Business, while GoToWebinar targets Freelancers / Consultants and Large Enterprises.
- Deployment: ON24 supports SaaS/Web/Cloud; GoToWebinar supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
ON24 vs GoToWebinar — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Webinar Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for large-scale, customizable webinars with strong audience engagement features.
- You need to host large webinars or virtual conferences with hundreds to thousands of attendees.
- Your team requires customizable branding and registration pages for personalized webinar experiences.
- You prioritize strong customer support and quick setup with an intuitive platform.
- You are a small business or team seeking a simple, low-cost webinar solution.
- Your organization depends heavily on extensive third-party app integrations and marketplace connectors.
Best for reliable, easy-to-use webinars with strong marketing integrations.
- You need a simple, low-complexity webinar platform for small to medium businesses.
- Your team values excellent audio/video quality and seamless user experience.
- You want strong integration with marketing automation tools like Eloqua.
- You require extensive webinar customization and branding options.
- You need advanced multi-session analytics and detailed reporting capabilities.
ON24: Best for large-scale, customizable webinars with strong audience engagement features. GoToWebinar: Best for reliable, easy-to-use webinars with strong marketing integrations.
Description | ON24 provides powerful webinar software to create, manage, and deliver Internet broadcasts. It is the simplest, most powerful global webinar solution for any business that needs to provide ... Read More about ON24 | GoToWebinar is a simple, powerful solution for hosting and participating in live webinars. With this, you can instantly start hosting webinars that look and sound their best – no more ... Read More about GoToWebinar |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 8.9/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 51-500 employees500+ employees | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do ON24 and GoToWebinar Compare on Features?
Total Features | 10 Features | 12 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare ON24 and GoToWebinar on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Plans |
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Pricing Page | Pricing information not available |  |
Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
ON24 User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive buyer sentiment highlights ON24's ease of use, customization options, and strong customer support, with some concerns about complexity for new users and limited integrations. What buyers like
Common complaints
| Buyer sentiment Users generally praise GoToWebinar for its reliability, ease of use, and high-quality audio/video, though some desire more customization and advanced reporting features. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  KellerWilliams  Gainsight  Equifax |
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Media and Screenshots
Screenshots |  1 Screenshots | No screenshots available. |
|---|---|---|
Videos |  2 Videos |  4 Videos |
Top Alternatives to ON24 and GoToWebinar in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ON24 or GoToWebinar?
- ON24 and GoToWebinar are closely matched with equal user ratings of 4.2. The right choice depends on your team size, budget, and specific Webinar Software needs.
- Do ON24 and GoToWebinar offer a free trial?
- GoToWebinar offers a free trial. ON24 does not.
- What is the starting price of ON24 vs GoToWebinar?
- ON24 starts at Contact for pricing. GoToWebinar starts at $49 /User/Month.
- What are the top alternatives to ON24?
- Top alternatives to ON24 include Zoho Meeting, Livestorm, GoToWebinar, BigMarker, EasyWebinar.
- What are the top alternatives to GoToWebinar?
- Top alternatives to GoToWebinar include Zoho Meeting, ON24, EasyWebinar, ClickMeeting, LiveWebinar.