GoToWebinar Review: Is It The Right Webinar Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPR
SOC 2Starts from $49 / User / Month
KellerWilliams
Gainsight
Equifax
Unbounce
MentionTrusted by teams including KellerWilliams
Overview
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Features
Buyer feedback
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Spotsaas Analysis for GoToWebinar
GoToWebinar is a versatile platform used by marketing managers and event coordinators in small to medium businesses for hosting webinars. With a rating of 4.2 out of 5 from 2,506 reviews, it is broadly validated by users who appreciate its reliability and ease of use.
Users praise GoToWebinar for being a smooth and reliable all-in-one platform, which is particularly beneficial for those who may not be technologically savvy. Its integration capabilities with marketing automation tools like Eloqua further enhance productivity. However, a limitation to consider is the platform's limited customization options during webinars, which might not meet the needs of users looking for more tailored experiences.
Quick facts about GoToWebinar
What is GoToWebinar?
GoToWebinar is a webinar hosting platform that lets organizers run live events without building custom infrastructure. It includes branding controls, a presenter interface, and audience interaction tools, and is priced as a lower-cost option for customer and client webinars.
Pricing
Starts from $49 / User / Month
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:🇺🇸
Platform
Web + mobile app (iOS & Android)
Installed - Windows
Installed - Mac
GoToWebinar Software Demo
GoToWebinar was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider GoToWebinar
- Use cases
- Marketing agencies, Corporate training teams, Customer engagement and lead generation
- Team types
- Marketing managers, Sales teams
- Company size
- Small Business, Medium Business
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose GoToWebinar
Smooth and reliable all-in-one webinar hosting platform
Easy to use for users with limited technical skills
Excellent video and audio quality ensuring seamless webinars
Is GoToWebinar right for you?
Best for reliable, easy-to-use webinars with strong marketing integrations.
Choose GoToWebinar if
- You need a simple, low-complexity webinar platform for small to medium businesses.
- Your team values excellent audio/video quality and seamless user experience.
- You want strong integration with marketing automation tools like Eloqua.
Consider alternatives if
- You require extensive webinar customization and branding options.
- You need advanced multi-session analytics and detailed reporting capabilities.
What buyers should know before shortlisting GoToWebinar
GoTo Webinar delivers reliable video and audio quality with straightforward event setup. Key strengths include automated registration workflows, attendee data capture, and support for global audiences.
Integration with Eloqua and other marketing automation platforms works well for connecting webinar registrations to follow-up campaigns. Before shortlisting, verify regional performance in your geography—some users report connection inconsistencies in certain areas.
Test the customization depth you need: the platform offers standard branding and layout options, but advanced customization is limited compared to competitors. Confirm that the integrations you rely on (CRM, email, analytics) are available and that API access meets your requirements.
Pricing scales with attendee count and features, so model your actual usage before committing. Check whether your team needs the virtual classroom features or if basic webinar hosting covers your use case.
Request a demo focused on the specific workflows you'll use most—registration flows, attendee engagement tools, and post-event reporting—to ensure the interface matches your team's technical comfort level.
GoToWebinar pros and cons
- GoToWebinar pros
Smooth and reliable all-in-one webinar hosting platform
Easy to use for users with limited technical skills
Excellent video and audio quality ensuring seamless webinars
- GoToWebinar cons
Limited customization options during webinars
Lack of integration with platforms like LinkedIn Live
Ready to try it?
Get started with GoToWebinar
Start your free trial — no credit card required.
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What is the pricing of GoToWebinar?
GoToWebinar Pricing Plans
Lite
$49
/User/Month
Reporting and Analytics
Full Service Registration
Automated Emails
Mobile App (New)
Polls, Handouts, and Q&A
Show more +
Standard
$99
/User/Month
Includes features of Lite plan, plus
Accept Payments
GoTo Meeting Included: 1 License
Online & Local Recording
Audio - VoIP and Phone
Show more +
Pro
$199
/User/Month
Includes features of Standard plan, plus
Unlimited Cloud Storage
Integrations
Source Tracking
Recorded Events
Show more +
Enterprise
$399
/User/Month
Includes features of Pro plan, plus
Channel Pages: 30 Pages
Available Add-ons: GoTo Meeting now included!
GoToWebinar reviews and ratings
Buyer sentiment
Users generally praise GoToWebinar for its reliability, ease of use, and high-quality audio/video, though some desire more customization and advanced reporting features.
What buyers like
- Ease of use
- Video and audio quality
- Integration with marketing tools
Common complaints
- Limited customization
- Insufficient reporting capabilities
Are you using GoToWebinar?
What users are saying
DS
Dilip S
08/14/23
"Top-notch features"
What do you like best about GoTo Webinar? GotoWebinar is the best software I have come across! Excellent in every aspect with top-notch features. We ...
Read more
CM
Catherine M
07/10/23
"Chief of World Audience Hunting and Super Collaboration"
What do you like best about GoTo Webinar? Easy for attendees to book dilectly from their website. Budget friendly platform. Ability to capture and ...
Read more
NC
Nancy C
05/24/23
"Easy and many features"
What do you like best about GoTo Webinar? I like how they have many features my company looks for. Like muting all attendees and analytics. What do ...
Read more
AR
Ajay R
01/19/23
"Best UI and Reliable webinar platform."
What do you like best about GoTo Webinar? Very simple to use compared to many other platforms and also at very reasonable price. What do you dislike ...
Read more
JL
Jilie L
11/17/22
"GTW REVIEW 2022"
What do you like best about GoTo Webinar? I like how to connect the conference with phone calls, is awesome features What do you dislike about GoTo ...
Read more
AK
Allison K
11/04/22
"Plan and Execute Events Like a Gigg"
What do you like best about GoTo Webinar? GoTo Webinar automate event planning and execution. Event marketing promote our brand in real-time. What do ...
Read more
- See if GoToWebinar fits your business
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- A demo or quick answers, your call
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What are the features of GoToWebinar?
Attendee management is a crucial feature in software that streamlines and simplifies the process of managing attendees for events, meetings,…
Automated Webinar is a software feature that allows businesses to conduct webinars automatically, without the need for manual intervention.…
Invite via email is a feature that allows users to easily extend invitations to others through email. This feature is commonly found in vari…
Live chat is a tool that allows employees to communicate with website users or with one another in real-time. It might be text, voice, or vi…
Multi-Presenter is a software feature that allows multiple presenters to lead a presentation simultaneously. This feature is particularly us…
On-demand webinars are a popular feature in the world of software and online learning. They allow users to access pre-recorded webinars at a…
Trading money electronically is known as online payment. Computer networks, the internet, and digital stored value systems are commonly used…
Polls or voting is a software feature that allows users to gather opinions, feedback, and preferences from a group of people. It is a method…
In the social media realm, a Q&A is the closest thing to a dialogue — a presenter responds to questions posed by followers. Texts are used t…
Reminders are a valuable feature found in many software programs that serve as helpful tools for users to stay organized and on top of impor…
Screen sharing is a feature that allows users to share their computer screens with others in real-time. It enables collaboration and remote…
Social sharing is a feature found in many software applications that allows users to easily share content with others on various social medi…
GoToWebinar security and data handling
Key compliance certifications and security features for IT and security teams evaluating GoToWebinar.
Certifications
Security features
Developer & data
Alternatives to GoToWebinar
GoToWebinar Customers
KellerWilliams
Gainsight
Equifax
Unbounce
Mention
Vyond
St. John's University
aetna
Northfield Hospital
St.Johns University
GoToWebinar Support Options
Frequently Asked Questions About GoToWebinar
Common questions buyers ask before choosing GoToWebinar.
GoToWebinar is a Webinar Software. GoToWebinar offers Invite via Email, Automated Webinar, On-demand Webinars, Screen Sharing, Reminders and many more functionalities.
GoToWebinar is a strong fit if: You need a simple, low-complexity webinar platform for small to medium businesses.; Your team values excellent audio/video quality and seamless user experience.. Consider alternatives if: You require extensive webinar customization and branding options.; You need advanced multi-session analytics and detailed reporting capabilities..
Buyers commonly note the following limitations of GoToWebinar: Limited customization options during webinars; Lack of integration with platforms like LinkedIn Live; Steep learning curve for advanced functionalities.
Some top alternatives to GoToWebinar includes Zoho Meeting, ON24, EasyWebinar, ClickMeeting and eWebinar.
GoToWebinar offers Free Trial, Subscription pricing models
The starting price of GoToWebinar is $49/User/Month
Ready to try it?
Get started with GoToWebinar
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
