Mixpanel vs Amplitude Comparison
Mixpanel
Starting at $25 /Month
- Freelancers
- Large Enterprises
Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering…
Amplitude
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Amplitude is the mobile analytics software that gives user real-time, comprehensive data on their mobile app's performance. Amplitude helps mobile app teams make decisions based on fact rather than opinion with qualitati…
Amplitude leads on user satisfaction with a 4.5-star rating across 1,150 reviews.
Mixpanel vs Amplitude — at a glance
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Rating | 4.3 / 5 | 4.5 / 5 |
| Reviews | 853 | 1,150 |
| Starting price | $25 /Month | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Freelancers, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Web Analytics Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | — | Available |
| Support modes | Business Hours, Online | Online |
| Certifications | — | SOC 2, GDPR, ISO 27001 |
| Data residency | — | Global |
Key differences between Mixpanel and Amplitude
- Pricing: Mixpanel starts at $25 /Month. Amplitude pricing is not publicly listed.
- Target audience: Mixpanel is built for Freelancers and Large Enterprises, while Amplitude targets Large Enterprises and Medium Business.
- User satisfaction: Amplitude scores higher with a 4.5-star average.
- Deployment: Mixpanel supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Amplitude supports SaaS/Web/Cloud.
Mixpanel vs Amplitude — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Freelancers, Large Enterprises, Medium Business
Best for mobile app teams needing deep user behavior and retention analytics.
- You need real-time, comprehensive mobile app performance data.
- Your team requires flexible segmentation and funnel analysis for complex reports.
- You want seamless integration with tools like MixPanel for enriched insights.
- You require extensive marketplace integrations and numerous third-party connectors.
- Your team lacks onboarding support and may struggle with feature complexity.
Mixpanel typically suits Freelancers and Large Enterprises. Amplitude tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the ... Read More about Mixpanel | Amplitude is the mobile analytics software that gives user real-time, comprehensive data on their mobile app's performance. Amplitude helps mobile app teams make decisions based on fact ... Read More about Amplitude |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.2/10 | 9.6/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 50 to 5,000 employees | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Data-Driven Decision Making: With Mixpanel, we empower your team to make informed decisions based on real-time data. You'll gain insights into user behavior that drive actionable strategies.
- Enhanced User Engagement: By analyzing how users interact with your product, Mixpanel helps you identify trends and optimize features. This leads to increased user satisfaction and retention—something every manager strives for.
- Powerful Segmentation: We know that not all users are the same. Mixpanel allows you to segment your audience effectively, enabling personalized experiences that resonate with different groups, enhancing overall engagement.
No key benefits available yet.
Best fit
Reasons buyers look elsewhere
- Users may seek alternatives to Mixpanel due to budget constraints, as some businesses find the pricing structure to be higher than their analytics needs require, prompting a search for more cost-effective solutions.
- The complexity of Mixpanel's interface can be overwhelming for smaller teams or startups, leading them to consider simpler, more user-friendly analytics platforms that offer essential features without the steep learning curve.
- Some organizations might require specific integrations that Mixpanel does not support, making it necessary to explore alternatives that better fit their existing tech stack and operational workflows.
No alternatives guidance available yet.
Software Demo
Demo |  Mixpanel has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Mixpanel and Amplitude Compare on Features?
Total Features | 9 Features | 5 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Mixpanel and Amplitude on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
GDPR | — | ✓ Yes |
ISO 27001 | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | — | 🌐 Global |
Mixpanel User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 1134 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Amplitude's ease of use, powerful analytics features, and flexible reporting capabilities, with some concerns about complexity and limited integrations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  13 Screenshots |  16 Screenshots |
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Videos | No videos available. |  1 Videos |
Top Alternatives to Mixpanel and Amplitude in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Mixpanel or Amplitude?
- Amplitude edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Mixpanel and Amplitude offer a free trial?
- Neither Mixpanel nor Amplitude currently lists a free trial.
- What is the starting price of Mixpanel vs Amplitude?
- Mixpanel starts at $25 /Month. Amplitude starts at Contact for pricing.
- What are the top alternatives to Mixpanel?
- Top alternatives to Mixpanel include SimilarWeb Pro, MoEngage, Google Analytics, CustomerEngagePro, Visitor Analytics.
- What are the top alternatives to Amplitude?
- Top alternatives to Amplitude include Google Analytics, Mixpanel, Adjust, Localytics, AppLink.io.