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Matillion ETL vs Hightouch Comparison

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Matillion ETL

4.3(166 reviews)

Starting at $1.37 Pay as you go

  • Free Trial
  • Large Enterprises
  • Medium Business

Matillion ETL Tools is enterprise level performance software that enables database administrators to manage corporate databases. At the heart of Matillion ETL is the database extractor, which imports database information…

Hightouch

4.7(310 reviews)

Starting at Free free

  • Mid-Market
  • Enterprise

Hightouch is the leading Reverse ETL platform that syncs data from warehouses (BigQuery, Snowflake, Redshift, Databricks) into business tools like Salesforce, HubSpot, Marketo, and 200+ destinations. It enables data team…

Hightouch leads on user satisfaction with a 4.7-star rating across 310 reviews.

Matillion ETL vs Hightouch — at a glance

FeatureMatillion ETLHightouch
Rating4.3 / 54.7 / 5
Reviews166310
Starting price$1.37 Pay as you goFree free
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessMid-Market, Enterprise
CategoryETL ToolsETL Tools
PlatformsSaaS/Web/CloudCloud
APIAvailableAvailable
Support modes24/7 (Live rep), OnlineHelp Center, Community Forum, Email Support, Dedicated CSM (Enterprise)
CertificationsSOC 2, HIPAA, GDPR, ISO 27001
Data residencyUS

Key differences between Matillion ETL and Hightouch

  • Pricing: Matillion ETL starts at $1.37 Pay as you go, while Hightouch starts at Free free.
  • Free trial: Matillion ETL offers a free trial; Hightouch does not.
  • Target audience: Matillion ETL is built for Large Enterprises and Medium Business, while Hightouch targets Mid-Market and Enterprise.
  • User satisfaction: Hightouch scores higher with a 4.7-star average.
  • Deployment: Matillion ETL supports SaaS/Web/Cloud; Hightouch supports Cloud.

Matillion ETL vs Hightouch — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most ETL Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Matillion ETL - ETL Tools
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Hightouch logo
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Matillion ETL

Best for enterprise cloud data integration with easy drag-and-drop ETL.

Choose if
  • You need a cloud-native ETL tool with pay-as-you-go pricing.
  • Your team values an intuitive drag-and-drop interface supporting multiple languages.
  • You are a medium to large enterprise focusing on cloud data warehousing and database administration.
Consider alternatives if
  • Your workflows require extensive CI/CD automation and pipeline integration.
  • You depend heavily on a broad marketplace of connectors and third-party integrations.

Hightouch

Best for

Mid-Market, Enterprise

Matillion ETL typically suits Large Enterprises and Medium Business. Hightouch tends to fit Mid-Market and Enterprise better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Matillion ETL Tools is enterprise level performance software that enables database administrators to manage corporate databases. At the heart of Matillion ETL is the database extractor, ... Read More about Matillion ETL

Hightouch is the leading Reverse ETL platform that syncs data from warehouses (BigQuery, Snowflake, Redshift, Databricks) into business tools like Salesforce, HubSpot, Marketo, and 200+ ... Read More about Hightouch

Entry Level Pricing

  • Starts from $1.37
  • Starts from Free

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.6/10

9.4/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Hightouch

  • Turn Warehouse Data into Business Action: Hightouch closes the gap between analytics and execution — customer data in your warehouse becomes live segmentation, enrichment, and personalization in your business tools.
  • Eliminate Custom Data Pipelines: Teams using Hightouch avoid building and maintaining bespoke ETL scripts to push data from the warehouse to CRM, MAP, or CDP — reducing engineering overhead.
  • No-Code Audience Activation: Customer Studio lets marketing teams build warehouse-backed audiences and push them to ad platforms or CRMs without filing data team tickets.
Best fit

Best fit

Hightouch

  • Data teams activating CRM enrichment by syncing warehouse-derived firmographics into Salesforce
  • Marketing teams building lookalike audiences in Meta and Google from warehouse behavioral data via Customer Studio
  • Growth teams triggering personalized email sequences in Braze based on product usage signals from BigQuery

Software Demo

Demo

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How do Matillion ETL and Hightouch Compare on Features?

Total Features

9 Features

10 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Matillion ETL and Hightouch on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $1.37
      • Free

      Pricing Plans

      • Not Available

      Pricing Page

      Matillion ETL pricing

      Pricing information not available

      Other Details

      Organization Types supported

      • Small Business
      • Medium Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Small Business
      • Medium Business
      • Large Enterprises
      • Individuals
      • Freelancers

      Platforms Supported

      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✓ Yes

      GDPR

      ✓ Yes

      ISO 27001

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US

      Matillion ETL User Reviews & Rating Comparison

      User Ratings

      4.7

      (based on 310 reviews)

      Rating Distribution

      18

      4

      1

      0

      0

      0

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use, cloud-native design, and cost-effectiveness, tempered by concerns over support and collaboration features.

      What buyers like

      • Ease of use
      • Cloud-based performance
      • Affordability

      Common complaints

      • Limited integrations
      • Support responsiveness

      Buyer sentiment

      Buyer sentiment is very strong across 310 reviews, with consistently positive feedback.

      What buyers like

      • Largest destination library in Reverse ETL — 200+ native connectors cover the full martech and sales stack without requiring custom code.
      • Deep dbt integration means models and metrics defined in dbt are directly synced, keeping the warehouse as the single source of truth.
      • Customer Studio enables marketing and growth teams to build audience segments directly on warehouse data without SQL knowledge or data team involvement.

      Common complaints

      • Pricing is opaque — Starter and Professional tiers are usage-based without published rates, making total cost difficult to estimate without a sales conversation.
      • Initial setup and schema mapping can require data engineering time, particularly for warehouses with complex or non-standard data models.

      Pros and Cons

      • Easy and accessible ETL and data management processes

      • Affordability and agility in implementation

      • Fast cloud-based data transfer with multi-language support

      • Limited marketplace availability for additional tools and connectors

      • Challenges in team collaboration and merge conflict resolution

      • Largest destination library in Reverse ETL — 200+ native connectors cover the full martech and sales stack without requiring custom code.

      • Deep dbt integration means models and metrics defined in dbt are directly synced, keeping the warehouse as the single source of truth.

      • Customer Studio enables marketing and growth teams to build audience segments directly on warehouse data without SQL knowledge or data team involvement.

      • Pricing is opaque — Starter and Professional tiers are usage-based without published rates, making total cost difficult to estimate without a sales conversation.

      • Initial setup and schema mapping can require data engineering time, particularly for warehouses with complex or non-standard data models.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Docusign

      Docusign

      Tui

      Tui

      TravisPerkins

      TravisPerkins

      No Customers information available.

      Media and Screenshots

      Videos

      video-0

      3 Videos

      No videos available.

      Top Alternatives to Matillion ETL and Hightouch in 2026

      Alternatives

      No Alternative products available.

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      Add another option to compare side by side

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Matillion ETL or Hightouch?
      Hightouch edges out the other on user ratings (4.7 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Matillion ETL and Hightouch offer a free trial?
      Matillion ETL offers a free trial. Hightouch does not.
      What is the starting price of Matillion ETL vs Hightouch?
      Matillion ETL starts at $1.37 Pay as you go. Hightouch starts at Free free.
      What are the top alternatives to Matillion ETL?
      Top alternatives to Matillion ETL include Talend Cloud Data Integration, Etlworks Integrator, Fivetran, Blendo, Talend Application Integration.

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