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8.9

Spot Score

Fivetran - ETL Tools

Fivetran Review: Is It The Right ETL Tools For Your Team?

Best for SMB teams · Mid-market · Enterprise

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Fivetran offers custom pricing plan

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SpotSaaS Analysis for Fivetran

Fivetran is a cloud-based ETL tool widely used by data engineers and business analysts in medium to large enterprises. A 4.2/5 rating from 535 reviews indicates broad validation, suggesting it effectively meets the needs of its users.

Fivetran excels in automating data integration processes, making it accessible for users without coding skills. Its extensive range of connectors simplifies the integration of diverse data sources, appealing to marketing operations teams focused on analytics. However, advanced users may find the lack of customization options limiting, as it restricts more complex configurations.

Quick facts about Fivetran

Rating4.2/5 (535 reviews) | SpotScore: 8.9/10Best forData engineers, business analystsPricingFree tier, public paid plansDeploymentBrowser BasedTop strengthAutomates data integration processesWatch-outLack of customization options and features

What is Fivetran?

Fivetran is an ETL platform for data integration. It is an easy-to-use tool that leverages Spark to execute data transfers at scale while ensuring data quality, visibility and traceability through SQL queries and in-line analytics. Fivetran is a data warehouse automation platform designed to simplify the entire data warehouse lifecycle. It enables users to create, transform, and publish their data warehouse in hours instead of days or weeks.

Pricing

  • Fivetran offers custom pricing plan

  • Free Trial available

Best For

Suited for solo users, small teams, SMBs, and enterprise

Security & Compliance

SOC 2
GDPR
HIPAA
ISO 27001
  • SSO & MFA supported

  • Data residency:🇺🇸

Fivetran Software Demo

Fivetran was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider Fivetran

Use cases
Data warehousing automation, Business intelligence teams, Marketing analytics
Team types
Data engineers, Business analysts
Company size
51-500 employees, 500+ employees
Workflow style
Simple and streamlined
Setup complexity
Low

Why teams choose Fivetran

  • Automates data integration with minimal coding

  • Wide range of pre-built connectors

  • Intuitive and user-friendly interface

Is Fivetran right for you?

Best for automated, low-code data integration and warehouse lifecycle management.

Choose Fivetran if

  • You need to automate data integration with minimal coding effort.
  • Your team values an intuitive, user-friendly interface for ETL tasks.
  • You require extensive pre-built connectors for quick data source integration.

Consider alternatives if

  • Your workflows demand highly customized or complex ETL processes.
  • You need access to a broad marketplace of additional connectors and apps.

What buyers should know before shortlisting Fivetran

Fivetran is a low-code data ingestion platform that moves data from source systems to data warehouses with pre-built connectors. Before shortlisting, verify that Fivetran supports your specific data sources—while it covers 500+ connectors, some niche or legacy systems may require custom API work.

Test the transformation capabilities in a demo: Fivetran's strength is movement and basic cleaning, not complex business logic. If you need heavy SQL transformations, you'll either build those downstream or use Fivetran's dbt integration.

Check pricing carefully. Fivetran charges per connector per month, not per volume, so costs scale with the number of data sources you connect—not the amount of data moved.

A company connecting 20 sources will pay significantly more than one connecting 3, even if data volumes are identical. Confirm your connector count and monthly cost in writing before committing.

Customization is limited compared to open-source alternatives like Airbyte. You cannot modify connector logic or scheduling at a granular level without engineering support.

If your integration needs are highly specific—custom field mappings, conditional logic, or non-standard scheduling—ask Fivetran's sales team whether your use case requires professional services, which adds cost and timeline. In a demo, ask about error handling and monitoring.

Fivetran alerts on failed syncs, but you need to verify how quickly you'll be notified and what visibility you have into partial failures. Also confirm whether your data warehouse and authentication method (OAuth, API keys, IP whitelisting) are supported in your region or network setup.

Pros and cons

Fivetran pros and cons

  • Fivetran pros
  • Automates data integration with minimal coding

  • Wide range of pre-built connectors

  • Intuitive and user-friendly interface

  • Fivetran cons
  • Limited customization options for advanced users

  • Marketplace for additional connectors is limited

4.2/5 rating
160 verified reviews
Free trial available

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Fivetran reviews and ratings

Buyer sentiment

Overall positive sentiment highlights ease of use and automation, with some concerns about customization limits.

What buyers like

  • Ease of use
  • Automation of data integration
  • Wide connector availability

Common complaints

  • Limited customization
  • Restricted marketplace options

4.2

Very Good

Based on 535 ratings & 160 reviews

Rating Distribution

Excellent

(127)

Very Good

(28)

Good

(1)

Poor

(2)

Poor

(2)

What users are saying

AE

Alan E

02/15/24

5 out of 5

"The leading low-code data ingestion solution"

What do you like best about Fivetran? Fivetran offers a truly competitive solution for data integration, in particular when you're looking to connect ...

Read more

KP

Kokolina P

10/06/23

5 out of 5

"Fivetran has been a valuable addition to our data tools arsenal"

What do you like best about Fivetran? Fivetren makes data processes simple/quick. Our team likes how easy it is to start without any coding. There are ...

Read more

PK

Pavel K

09/25/23

5 out of 5

"Streamlined Data Integration for Enhanced Marketing Dashboards"

What do you like best about Fivetran? Fivetran seamlessly automates the data flow from our CDP (Segment) to our staging warehouse (Google Big Query), ...

Read more

BB

Bogdan B

08/17/23

5 out of 5

"Great reliability and service."

What do you like best about Fivetran? The easy administration and overall ease of use. What do you dislike about Fivetran?

NV

Nikolay V

05/24/23

5 out of 5

"Best Cloud-to-Cloud Ingestion Tool"

What do you like best about Fivetran? Simplicity and abstraction of ingestion. This tool does not show what is under the hood and it is not required ...

Read more

AM

Adam M

02/28/23

5 out of 5

"Fast, easy data pipelines"

What do you like best about Fivetran? Very easy to add new connectors and get things up and running quickly! What do you dislike about Fivetran?

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What are the features of Fivetran?

24%

Feature coverage

4 of 17 tracked features

Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Da…

Data integration is a crucial feature in modern software that allows businesses to combine data from multiple sources seamlessly. It is the…

Data Quality Control is a feature that is designed to ensure the accuracy, consistency, and reliability of data within a software system. It…

Managed File Transfers (MFT) refers to a comprehensive and secure software solution designed to streamline the process of transferring files…

Security & Compliance

Fivetran security and data handling

Key compliance certifications and security features for IT and security teams evaluating Fivetran.

Certifications

SOC 2✓ Certified
GDPR✓ Certified
HIPAA✓ Certified
ISO 27001✓ Certified
CSA STAR✓ Certified

Security features

Single Sign-On (SSO)✓ Yes
Multi-Factor Authentication✓ Yes
Data Encryption✓ Yes
Audit Logs✓ Yes

Developer & data

Data residency
🇺🇸

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Fivetran Customers

WeWork-logo

WeWork

lime-logo

lime

Infusionsoft-logo

Infusionsoft

NCM-logo

NCM

Help & Contact

Fivetran Support Options

Customer ServiceBusiness HoursOnline
LocationOakland, California

Connect with Fivetran

Frequently Asked Questions About Fivetran

Common questions buyers ask before choosing Fivetran.

Fivetran is a ETL Tools. Fivetran offers Managed File Transfers, Data Quality Control, Data Integration and many more functionalities.

Fivetran is a strong fit if: You need to automate data integration with minimal coding effort.; Your team values an intuitive, user-friendly interface for ETL tasks.. Consider alternatives if: Your workflows demand highly customized or complex ETL processes.; You need access to a broad marketplace of additional connectors and apps..

Buyers commonly note the following limitations of Fivetran: Limited customization options for advanced users; Marketplace for additional connectors is limited; Pricing details are not publicly available.

Some top alternatives to Fivetran includes Etlworks Integrator, Stitch, Matillion ETL, Qlik Replicate and ETLrobot.

Fivetran offers Free Trial, Quotation Based pricing models

We don't have information regarding integrations of the Fivetran as of now.

The starting price is not disclosed by Fivetran. You can visit Fivetran pricing page to get the latest pricing.

Ready to try it?

Get started with Fivetran

Start your free trial — no credit card required.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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