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Lytics vs FirstHive Comparison

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Lytics

4.0(77 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Lytics is a customer data platform (CDP), enabling retailers to collect and act on customer shopping behavior data at scale. Lytics helps make online commerce smarter for buyers and retailers by providing brands with rea…

FirstHive

4.4(3 reviews)

Starting at $2,500 /Month

  • Large Enterprises
  • Medium Business

FirstHive is reinventing the way brands look at data, bringing to market a radically new kind of Customer Data Platform (CDP). It combines all the facets of customer data previously separated in siloed systems into a uni…

FirstHive leads on user satisfaction with a 4.4-star rating across 3 reviews.

Lytics vs FirstHive — at a glance

FeatureLyticsFirstHive
Rating4.0 / 54.4 / 5
Reviews773
Starting priceContact for pricing$2,500 /Month
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryCustomer Data Platform (CDP)Customer Data Platform (CDP)
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modes24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyUSUS

Key differences between Lytics and FirstHive

  • Pricing: FirstHive starts at $2,500 /Month. Lytics pricing is not publicly listed.
  • User satisfaction: FirstHive scores higher with a 4.4-star average.
  • Deployment: Lytics supports SaaS/Web/Cloud; FirstHive supports SaaS/Web/Cloud.

Lytics vs FirstHive — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Customer Data Platform (CDP) tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Lytics - Customer Data Platform (CDP)
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Talk to an expert
FirstHive - Customer Data Platform (CDP)
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Lytics

Best for retailers needing scalable, real-time customer journey insights.

Choose if
  • You are a medium or large retailer seeking detailed customer behavior tracking.
  • Your marketing or analytics teams require real-time data to optimize online commerce.
  • You need a flexible platform that scales with large volumes of customer data.
Consider alternatives if
  • You are a small business lacking dedicated marketing or analytics resources.
  • You require transparent, fixed pricing and simple onboarding processes.

FirstHive

Best for

Large Enterprises, Medium Business, Small Business

Lytics typically suits Large Enterprises and Medium Business. FirstHive tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Lytics is a customer data platform (CDP), enabling retailers to collect and act on customer shopping behavior data at scale. Lytics helps make online commerce smarter for buyers and ... Read More about Lytics

FirstHive is reinventing the way brands look at data, bringing to market a radically new kind of Customer Data Platform (CDP). It combines all the facets of customer data previously ... Read More about FirstHive

Entry Level Pricing

  • Not Available
  • Starts from $2,500

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.2/10

8.0/10

User Ratings

Based on verified Spotsaas reviews

4.4

(3)

Best Company Size

Medium BusinessLarge Enterprises
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Get pricing help

Software Demo

Demo

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How do Lytics and FirstHive Compare on Features?

Total Features

7 Features

8 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Lytics and FirstHive on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $2,500

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Lytics pricing
      FirstHive pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Lytics User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      21

      28

      7

      1

      1

      1

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment with appreciation for real-time customer insights but some concerns about pricing transparency and setup complexity.

      What buyers like

      • Real-time customer insights
      • Scalability
      • Customer journey tracking

      Common complaints

      • Pricing transparency
      • Implementation complexity

      Buyer sentiment

      Buyer sentiment is positive across 1 reviews, with strong overall satisfaction.

      What buyers like

      • Unified customer data
      • Machine learning capabilities
      • Integrated data management

      Common complaints

      • High implementation cost
      • Requires technical expertise
      • Limited customization options

      Pros and Cons

      • Real-time insights into customer behavior

      • Ability to track customer journey from first visit through purchase

      • Scalability for handling large volumes of customer data

      • Pricing is quotation based and not publicly available

      • Limited information on ease of use and onboarding

      • Unifies disparate data sources for comprehensive insights.

      • Employs machine learning for actionable insights.

      • User-friendly interface enhances usability.

      • Implementation can be costly and complex.

      • Requires skilled personnel for optimal use.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Haymarket

      Haymarket

      Regit

      Regit

      Entercom

      Entercom

      Freshmenu

      Freshmenu

      CYI

      CYI

      Wella

      Wella

      Media and Screenshots

      Screenshots

      Experience Editor

      3 Screenshots

      Manage Channels

      5 Screenshots

      Videos

      video-0

      3 Videos

      video-0

      2 Videos

      Top Alternatives to Lytics and FirstHive in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Lytics or FirstHive?
      FirstHive edges out the other on user ratings (4.4 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Lytics and FirstHive offer a free trial?
      Neither Lytics nor FirstHive currently lists a free trial.
      What is the starting price of Lytics vs FirstHive?
      Lytics starts at Contact for pricing. FirstHive starts at $2,500 /Month.
      What are the top alternatives to Lytics?
      Top alternatives to Lytics include CustomerLabs CDP, Captain Metrics, Zylotech, LeadSpace, Scal-e.
      What are the top alternatives to FirstHive?
      Top alternatives to FirstHive include CustomerLabs CDP, Captain Metrics, Zylotech, Zeotap, LeadSpace.

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