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LastPass vs Adobe Marketo Engage vs Outgrow vs ActiveCampaign Comparison

Last updated:

LastPass

4.4(4,710 reviews)

Starting at $3 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

LastPass is a free password manager that enables users to store all their passwords in one place. Automatically log into websites and fill out forms with a single click. Never forget a password again! Never worry about b…

Adobe Marketo Engage

4.0(4,248 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage…

Outgrow

4.7(567 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…

ActiveCampaign

4.5(12,031 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…

LastPass leads on user satisfaction with a 4.4-star rating across 4,710 reviews.

LastPass vs Adobe Marketo Engage vs Outgrow vs ActiveCampaign — at a glance

FeatureLastPassAdobe Marketo EngageOutgrowActiveCampaign
Rating4.4 / 54.0 / 54.7 / 54.5 / 5
Reviews4,7104,24856712,031
Starting price$3 /MonthContact for pricingContact for pricing$29 /User/Month
Free trial Yes No Yes Yes
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryPassword Management SoftwareMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineOnline24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001GDPRSOC 2, HIPAA, GDPR
Data residencyGlobalGlobalGlobalGlobal

Key differences between LastPass and Adobe Marketo Engage

  • Pricing: LastPass starts at $3 /Month. Adobe Marketo Engage pricing is not publicly listed.
  • Free trial: LastPass offers a free trial; Adobe Marketo Engage does not.
  • Target audience: LastPass is built for Freelancers / Consultants and Large Enterprises, while Adobe Marketo Engage targets Large Enterprises and Medium Business.
  • User satisfaction: LastPass scores higher with a 4.4-star average.
  • Deployment: LastPass supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Adobe Marketo Engage supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare LastPass vs Adobe Marketo Engage vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Password Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

LastPass - Password Management Software
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Biggest differences

Start here before you go deeper into features.

LastPass

Best for simple, secure password management and sharing across SMBs and teams.

Choose if
  • You need an easy-to-use password manager with low setup complexity.
  • Your team requires secure sharing of passwords and notes for collaboration.
  • You want built-in security features like password expiration alerts and Face ID access.
Consider alternatives if
  • Your organization demands highly customizable security policies and granular controls.
  • You require advanced password sharing workflows with complex time-based restrictions.

Adobe Marketo Engage

Best for medium to large B2B teams needing advanced, customizable marketing automation.

Choose if
  • You manage complex lead nurturing and demand generation workflows in a medium or large company.
  • You require deep CRM integration and behavior-based campaign customization using pre-built dashboards.
  • You need powerful analytics and reporting to optimize multi-channel email marketing campaigns.
Consider alternatives if
  • You are a small business without dedicated marketing resources or technical support.
  • You prefer a simple, minimal feature set with a shallow learning curve.

Outgrow

Best for creating interactive lead generation content with easy marketing automation.

Choose if
  • You need to build quizzes, calculators, or surveys without coding skills.
  • Your focus is on lead generation and customer engagement campaigns.
  • You want a user-friendly platform with versatile customizable templates.
Consider alternatives if
  • Your company requires extensive third-party app integrations and marketplace options.
  • You need complex, enterprise-level automation workflows beyond simple streamlined setups.

ActiveCampaign

Best for SMBs needing powerful, flexible marketing automation with integrated CRM.

Choose if
  • You want robust automation workflows with a visual builder for complex campaigns.
  • You need strong segmentation and targeting for personalized marketing efforts.
  • You value responsive, knowledgeable customer support to help navigate the platform.
Consider alternatives if
  • You require highly advanced, flexible email design customization beyond platform limits.
  • You prefer very simple, minimal automation tools with little to no learning curve.

LastPass: Best for simple, secure password management and sharing across SMBs and teams. Adobe Marketo Engage: Best for medium to large B2B teams needing advanced, customizable marketing automation.

Description

LastPass is a free password manager that enables users to store all their passwords in one place. Automatically log into websites and fill out forms with a single click. Never forget a ... Read More about LastPass

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across ... Read More about Adobe Marketo Engage

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign

Entry Level Pricing

  • Starts from $3
  • Not Available
  • Not Available
  • Starts from $29

Free Trial Availability

  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

9.7/10

9.6/10

9.0/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-1000+ employees
Medium BusinessLarge Enterprises
Small BusinessMedium Business
10-500 employeesSmall to medium businesses
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Outgrow

No key benefits available yet.

ActiveCampaign

  • Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
  • Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
  • Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit

Best fit

LastPass

No best-fit guidance available yet.

Outgrow

No best-fit guidance available yet.

ActiveCampaign

  • 10 to 500 employees
  • Martech, SaaS, E-commerce, Consulting, and Nonprofits
  • Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

LastPass

No alternatives guidance available yet.

Outgrow

No alternatives guidance available yet.

ActiveCampaign

  • Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
  • E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do LastPass, Adobe Marketo Engage, Outgrow and ActiveCampaign Compare on Features?

Total Features

12 Features

10 Features

19 Features

30 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare LastPass, Adobe Marketo Engage, Outgrow and ActiveCampaign on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $3
          • Not Available
          • Not Available
          • $29

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          LastPass pricing
          Adobe Marketo Engage pricing
          Outgrow pricingActiveCampaign pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✓ Yes
          ✓ Yes

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes
          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          LastPass vs Adobe Marketo Engage vs Outgrow User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          803

          162

          29

          16

          5

          1247

          905

          162

          68

          39

          351

          18

          5

          2

          2

          1535

          287

          32

          12

          21

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users generally praise LastPass for its ease of use, secure password sharing, and helpful security features, though some note a learning curve with advanced sharing options.

          What buyers like

          • Ease of use
          • Secure password sharing
          • Security features

          Common complaints

          • Learning curve for sharing passwords
          • Limited customization options

          Buyer sentiment

          Overall positive sentiment highlights robust functionality and integration, tempered by concerns over complexity and learning curve.

          What buyers like

          • Ease of use
          • Comprehensive feature set
          • Strong analytics and reporting

          Common complaints

          • Steep learning curve
          • Dependency on support

          Buyer sentiment

          Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity.

          What buyers like

          • Ease of use
          • Customizable templates
          • Customer support

          Common complaints

          • Limited integrations
          • Feature restrictions in trial

          Buyer sentiment

          Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • Learning curve
          • Email design limitations

          Pros and Cons

          • Convenient password storage and generation reducing password fatigue

          • Secure sharing of passwords and notes enhancing team collaboration

          • Intuitive features like password expiration alerts and usage tracking

          • Learning curve around sharing passwords with time-based restrictions

          • Limited customization options for advanced security needs

          • User-friendly interface that simplifies marketing automation adoption

          • Comprehensive tools for email campaigns, CRM integration, and lead management

          • Powerful analytics and reporting features to track and optimize performance

          • Steep learning curve for beginners and advanced configurations

          • High dependency on support services for technical troubleshooting

          • Highly intuitive and user-friendly interface for quiz and calculator creation

          • Versatile with a wide range of customizable templates

          • Responsive and supportive customer service with 24/7 availability

          • Trial feature access can be misleading, requiring upgrades for full functionality

          • Learning curve for advanced features like nested functions and complex variables

          • Exceptional customer support with responsive and knowledgeable assistance

          • User-friendly platform with intuitive tools accessible to beginners

          • Robust automation capabilities including a visual workflow builder

          • Steep learning curve requiring time to master features

          • Automation workflows can feel overwhelming without training

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used LastPass, Adobe Marketo Engage, Outgrow, or ActiveCampaign? Tell buyers what actually differs.

          List of Customers

          Customers

          No Customers information available.

          Roche

          Roche

          Fujitsu

          Fujitsu

          Cloudera

          Cloudera

          Github

          Github

          Codepen

          Codepen

          VOD

          VOD

          Platinum Skin Care

          Platinum Skin Care

          MOM

          MOM

          Heather Read Photography

          Heather Read Photography

          Media and Screenshots

          Screenshots

          Make a strong master password

          2 Screenshots

          Database Management

          5 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, LastPass or Adobe Marketo Engage?
          LastPass edges out the other on user ratings (4.4 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do LastPass and Adobe Marketo Engage offer a free trial?
          LastPass offers a free trial. Adobe Marketo Engage does not.
          What is the starting price of LastPass vs Adobe Marketo Engage?
          LastPass starts at $3 /Month. Adobe Marketo Engage starts at Contact for pricing.
          What are the top alternatives to LastPass?
          Top alternatives to LastPass include 1Password, Dashlane, Keeper, Enpass, PassCamp.
          What are the top alternatives to Adobe Marketo Engage?
          Top alternatives to Adobe Marketo Engage include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.