Keap vs Clay Comparison
Keap
Starting at $129 /Month
- Free Trial
- Large Enterprises
- Medium Business
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…
Clay
Starting at Free free
- Free Trial
- Small Business
- Mid-Market
Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…
Clay leads on user satisfaction with a 4.7-star rating across 213 reviews.
Keap vs Clay — at a glance
| Feature | Keap | Clay |
|---|---|---|
| Rating | 3.9 / 5 | 4.7 / 5 |
| Reviews | 2,012 | 213 |
| Starting price | $129 /Month | Free free |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Small Business, Mid-Market, Enterprise |
| Category | CRM Software | Lead Generation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | Cloud |
| API | Available | Available |
| Support modes | Business Hours, Online | Email Support, Live Chat, Help Center, Knowledge Base, Community Forum |
| Certifications | SOC 2, GDPR | — |
| Data residency | US | — |
Key differences between Keap and Clay
- Pricing: Keap starts at $129 /Month, while Clay starts at Free free.
- Target audience: Keap is built for Large Enterprises and Medium Business, while Clay targets Small Business and Mid-Market.
- User satisfaction: Clay scores higher with a 4.7-star average.
- Deployment: Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Clay supports Cloud.
Keap vs Clay — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best all-in-one CRM and marketing automation for small businesses.
- You are a small business or solopreneur needing combined CRM and marketing tools.
- You want a simple, guided onboarding experience with strong customer support.
- You seek to automate sales pipelines and customer management in one platform.
- You require advanced, highly customizable CRM features for enterprise-level needs.
- You need extensive built-in landing page builders or calendar task integrations.
Small Business, Mid-Market, Enterprise
Keap typically suits Large Enterprises and Medium Business. Clay tends to fit Small Business and Mid-Market better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap | Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.6/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-100 employeesMedium business | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
- Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
- Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.
- Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
- Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
- Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.
Best fit
- 1-100 employees.
- Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
- Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
- RevOps teams enriching CRM records for 5,000+ accounts
- SDR teams building ICP prospect lists with custom signals
- Agencies building automated outbound pipelines for clients
Reasons buyers look elsewhere
- Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
- Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
- Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors
No alternatives guidance available yet.
Software Demo
Demo |
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How do Keap and Clay Compare on Features?
Total Features | 10 Features | 8 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Keap and Clay on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | — |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🇺🇸 US | — |
Keap User Reviews & Rating Comparison
User Ratings | 4.7 (based on 213 reviews) | |
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 213 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  5 Screenshots | No screenshots available. |
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Videos |  4 Videos | No videos available. |
Top Alternatives to Keap and Clay in 2026
Alternatives | No Alternative products available. |
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Related Blogs and Articles for Lead Generation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Keap or Clay?
- Clay edges out the other on user ratings (4.7 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Keap and Clay offer a free trial?
- Yes, both Keap and Clay offer a free trial.
- What is the starting price of Keap vs Clay?
- Keap starts at $129 /Month. Clay starts at Free free.
- What are the top alternatives to Keap?
- Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.