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Hubspot Marketing Hub vs Avoma Comparison

Last updated:

Hubspot Marketing Hub

4.5(21,142 reviews)

Starting at $3,600

  • Free Trial
  • Large Enterprises
  • Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

Avoma

4.8(370 reviews)

Starting at $70 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Avoma is a powerful meeting assistant powered by AI, creating intelligent customer meetings and resulting in better business outcomes. Utilize data-driven trends from competitors, objection handling and feature-ask servi…

Avoma leads on user satisfaction with a 4.8-star rating across 370 reviews.

Hubspot Marketing Hub vs Avoma — at a glance

FeatureHubspot Marketing HubAvoma
Rating4.5 / 54.8 / 5
Reviews21,142370
Starting price$3,600$70 /User/Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareConversation Intelligence Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPR
Data residencyGlobalUS

Key differences between Hubspot Marketing Hub and Avoma

  • Pricing: Hubspot Marketing Hub starts at $3,600, while Avoma starts at $70 /User/Month.
  • User satisfaction: Avoma scores higher with a 4.8-star average.
  • Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Avoma supports SaaS/Web/Cloud.

Hubspot Marketing Hub vs Avoma — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Avoma - Conversation Intelligence Software
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Biggest differences

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if
  • You require a unified platform combining marketing, sales, and CRM tools seamlessly.
  • Your team values an intuitive interface that supports both beginners and advanced users.
  • You need robust automation workflows with dynamic personalization for inbound and content marketing.
Consider alternatives if
  • You are a small business with a very limited marketing budget.
  • You need highly customizable design templates without relying on developer support.

Avoma

Best for sales and customer success teams needing AI-driven meeting insights.

Choose if
  • You want AI-powered transcription with actionable insights like objections and pain points.
  • Your team benefits from searchable meeting recordings and easy access to top rep talk tracks.
  • You need streamlined notes focused on business outcomes, next steps, and competitor trends.
Consider alternatives if
  • Your company rarely holds customer or internal meetings requiring detailed analysis.
  • You only need simple note-taking without AI-generated insights or analytics.

Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Avoma: Best for sales and customer success teams needing AI-driven meeting insights.

Description

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub

Avoma is a powerful meeting assistant powered by AI, creating intelligent customer meetings and resulting in better business outcomes. Utilize data-driven trends from competitors, objection ... Read More about Avoma

Entry Level Pricing

  • Starts from $3,600
  • Starts from $70 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

8.9/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

51-500 employees500+ employees
51-500 employees500+ employees
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Avoma has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Hubspot Marketing Hub and Avoma Compare on Features?

Total Features

9 Features

0 Features

Unique Features

No unique features

No features

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Compare Hubspot Marketing Hub and Avoma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $3,600
      • $70 , Billed Yearly

      Pricing Plans

      • Free

        • Free Marketing tools

        • Free Sales tools

        • Free Service tools

        Show more +

      • Starter

        • Starts at 1,000 contacts

        • Includes features of Free plan, plus

        • Remove Hubspot Branding from Live chat Forms Email marketing Landing pages

        Show more +

      • Professional

        • 2,000 Marketing Contacts

        • Includes features of Starter plan, plus

        • Custom reporting

        Show more +

      • Browse all pricing plans
      • Premium

        • Everything in Plus

        • SMB CRMs & Dialer Integration

        • Conversation Intelligence

        Show more +

      • Business

        • Everything in Premium

        • Salesforce CRM Integration

        • Revenue Intelligence & Coaching

        Show more +

      • Enterprise

        • Everything in Business

        • Implementation Success

        • Custom Data Retention

        Show more +

      • Browse all pricing plans

      Pricing Page

      Hubspot Marketing Hub pricing
      Avoma pricing

      Other Details

      Organization Types supported

      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals
      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Hubspot Marketing Hub User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      1604

      118

      11

      0

      3

      837

      241

      10

      4

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams.

      What buyers like

      • Ease of use
      • All-in-one platform
      • Marketing automation capabilities

      Common complaints

      • Complexity for new users
      • Cost of advanced features

      Buyer sentiment

      Users generally praise Avoma for its AI-driven meeting insights and note-taking capabilities, though some express concerns about pricing transparency and setup complexity.

      What buyers like

      • AI-powered transcription and notes
      • Insightful meeting analytics
      • Improved meeting productivity

      Common complaints

      • Pricing opacity
      • Initial learning curve

      Pros and Cons

      • Comprehensive all-in-one platform integrating marketing, sales, and CRM tools

      • Intuitive and user-friendly interface suitable for beginners and advanced users

      • Robust marketing automation features including workflows and dynamic personalization

      • Advanced features may require technical expertise or developer support

      • Platform can feel overwhelming due to the breadth of tools and functionalities

      • AI-powered meeting transcription and note generation

      • Ability to extract actionable insights like objections and pain points

      • Easy access to talk tracks and searchable meeting recordings

      • Pricing details are not publicly available, requiring sales contact

      • May have a learning curve for teams new to AI meeting assistants

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Trello

      Trello

      Reddit

      Reddit

      SoundCloud

      SoundCloud

      No Customers information available.

      Media and Screenshots

      Screenshots

      Marketing Hub Starter

      6 Screenshots

      Avoma AI Notes Transcript

      1 Screenshots

      Videos

      video-0

      2 Videos

      No videos available.

      Top Alternatives to Hubspot Marketing Hub and Avoma in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Hubspot Marketing Hub or Avoma?
      Avoma edges out the other on user ratings (4.8 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Hubspot Marketing Hub and Avoma offer a free trial?
      Yes, both Hubspot Marketing Hub and Avoma offer a free trial.
      What is the starting price of Hubspot Marketing Hub vs Avoma?
      Hubspot Marketing Hub starts at $3,600. Avoma starts at $70 /User/Month.
      What are the top alternatives to Hubspot Marketing Hub?
      Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
      What are the top alternatives to Avoma?
      Top alternatives to Avoma include Fireflies.ai, AIRA, Konverse AI, Goodmeetings.ai, q&ai Technologies.

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