Hightouch Audiences vs Groundswell Comparison
Hightouch Audiences
Starting at $350 /Month
- Free Trial
- Small Business
- Medium Business
Hightouch Audiences is a powerful audience builder designed to maximize marketing team efficiency. It enables marketers to tailor their campaigns using all of their data—without any engineering assistance needed. Thanks…
Groundswell
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Groundswell helps you target the right customers and never miss a sales opportunity. Get real-time insights into how your product is being utilized so you can prioritize accounts that are more likely to close. Stay ahead…
Hightouch Audiences vs Groundswell — at a glance
| Feature | Hightouch Audiences | Groundswell |
|---|---|---|
| Rating | — | — |
| Reviews | — | — |
| Starting price | $350 /Month | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Small Business, Medium Business, Mid-Market | Large Enterprises, Medium Business, Small Business |
| Category | Customer Data Platform (CDP) | Sales Analytics Software |
| Platforms | — | SaaS/Web/Cloud |
| API | — | — |
| Support modes | — | Online |
| Certifications | — | — |
| Data residency | US | Global |
Key differences between Hightouch Audiences and Groundswell
- Pricing: Hightouch Audiences starts at $350 /Month. Groundswell pricing is not publicly listed.
- Free trial: Hightouch Audiences offers a free trial; Groundswell does not.
- Target audience: Hightouch Audiences is built for Small Business and Medium Business, while Groundswell targets Large Enterprises and Medium Business.
Hightouch Audiences vs Groundswell — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Customer Data Platform (CDP) tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Small Business, Medium Business, Mid-Market
Large Enterprises, Medium Business, Small Business
Hightouch Audiences typically suits Small Business and Medium Business. Groundswell tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Hightouch Audiences is a powerful audience builder designed to maximize marketing team efficiency. It enables marketers to tailor their campaigns using all of their data—without any ... Read More about Hightouch Audiences | Groundswell helps you target the right customers and never miss a sales opportunity. Get real-time insights into how your product is being utilized so you can prioritize accounts that are ... Read More about Groundswell |
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Entry Level Pricing |
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Get pricing help | Get pricing help |
Software Demo
Demo |  Groundswell has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Hightouch Audiences and Groundswell Compare on Features?
Total Features | 4 Features | 1 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Hightouch Audiences and Groundswell on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
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Data Residency | 🇺🇸 US | 🌐 Global |
Hightouch Audiences User Reviews & Rating Comparison
Spotsaas Editor’s POV generated by AI | What buyers like
Common complaints
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Common complaints
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Media and Screenshots
Videos |  3 Videos | No videos available. |
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Top Alternatives to Hightouch Audiences and Groundswell in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Hightouch Audiences or Groundswell?
- Hightouch Audiences and Groundswell are closely matched with equal user ratings of -1.0. The right choice depends on your team size, budget, and specific Sales Analytics Software needs.
- Do Hightouch Audiences and Groundswell offer a free trial?
- Hightouch Audiences offers a free trial. Groundswell does not.
- What is the starting price of Hightouch Audiences vs Groundswell?
- Hightouch Audiences starts at $350 /Month. Groundswell starts at Contact for pricing.
- What are the top alternatives to Hightouch Audiences?
- Top alternatives to Hightouch Audiences include SALESmanago, Right On Interactive, MaaxMarket, SalesInvite, Qualified.
- What are the top alternatives to Groundswell?
- Top alternatives to Groundswell include Gravity, Partner Insight, Outbound, Qualified, Workvivo.