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Google Sheets vs Frontify Comparison

Last updated:

Google Sheets

4.6(1,301 reviews)

Starting at $9.40 /user/month

  • Individuals
  • Large Enterprises

Google Sheets is a cloud-based spreadsheet platform designed to help teams create, manage, and analyze data collaboratively from any device. Built for professionals across industries — from business analysts and project…

Frontify

4.7(125 reviews)

Starting at Contact for pricing

  • Freelancers / Consultants
  • Large Enterprises

Frontify is a centralized brand management platform designed to help marketing teams, designers, and agencies maintain brand consistency while working faster and smarter. It combines digital asset management (DAM), brand…

Frontify leads on user satisfaction with a 4.7-star rating across 125 reviews.

Google Sheets vs Frontify — at a glance

FeatureGoogle SheetsFrontify
Rating4.6 / 54.7 / 5
Reviews1,301125
Starting price$9.40 /user/monthContact for pricing
Free trial No No
Free version No No
Best forIndividuals, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategorySpreadsheets SoftwareDigital Asset Management Software
Integrations8+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailableAvailable
Support modes24/7 (Live rep)24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPR, ISO 27001
Data residencyGlobalGlobal

Key differences between Google Sheets and Frontify

  • Pricing: Google Sheets starts at $9.40 /user/month. Frontify pricing is not publicly listed.
  • Target audience: Google Sheets is built for Individuals and Large Enterprises, while Frontify targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Frontify scores higher with a 4.7-star average.
  • Deployment: Google Sheets supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Frontify supports SaaS/Web/Cloud.

Google Sheets vs Frontify — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Spreadsheets Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Google Sheets - Spreadsheets Software
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Frontify - Digital Asset Management Software
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Biggest differences

Start here before you go deeper into features.

Google Sheets

Best for collaborative, cloud-based spreadsheet work with AI-powered insights.

Choose if
  • You need seamless real-time multi-user collaboration across devices.
  • You want AI assistance for formula generation and data pattern detection.
  • Your workflows benefit from integrations with tools like Salesforce and BigQuery.
Consider alternatives if
  • You require advanced macros and complex data modeling beyond Google Sheets’ capabilities.
  • You work regularly with extremely large datasets causing performance issues.

Frontify

Best for mid-sized teams needing centralized, comprehensive brand management.

Choose if
  • You require a unified platform combining digital assets, brand guidelines, and templates.
  • Your team values strong onboarding and ongoing customer support.
  • You need flexible, customizable workflows for brand consistency across internal and external teams.
Consider alternatives if
  • You are a freelancer or very small team needing simple asset storage without complexity.
  • Your organization demands extensive third-party app integrations beyond Frontify’s limited marketplace.

Google Sheets: Best for collaborative, cloud-based spreadsheet work with AI-powered insights. Frontify: Best for mid-sized teams needing centralized, comprehensive brand management.

Description

Google Sheets is a cloud-based spreadsheet platform designed to help teams create, manage, and analyze data collaboratively from any device. Built for professionals across industries — from ... Read More about Google Sheets

Frontify is a centralized brand management platform designed to help marketing teams, designers, and agencies maintain brand consistency while working faster and smarter. It combines ... Read More about Frontify

Entry Level Pricing

  • Starts from $9.40 , yearly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

Not Available

9.3/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessLarge Enterprises
50-500 employees501-5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Google Sheets

  • Real-Time Collaboration for Seamless Teamwork: Google Sheets allows multiple users to edit, comment, and collaborate on the same document simultaneously, ensuring that teams stay aligned and projects move forward without delays.
  • AI-Powered Data Insights for Smarter Decisions: With built-in Gemini AI assistance, Google Sheets helps users create formulas, analyze patterns, and generate visualizations quickly, reducing errors and accelerating decision-making.
  • Secure and Integrated Access Across All Devices: Google Sheets offers robust data protection, multi-device accessibility, and seamless integrations with popular business tools, making it reliable for both everyday tasks and large-scale projects.

Frontify

  • Centralized Brand Management: Frontify brings all branding elements—assets, guidelines, templates—into a single hub, ensuring consistency across teams and channels.
  • Collaborative Efficiency: The platform enables seamless collaboration between internal teams and external agencies, improving feedback, approvals, and project turnaround times.
  • Empowered Non-Designers: With branded templates and easy access to guidelines, marketers can create materials independently, reducing back-and-forth with design teams.
Best fit

Best fit

Google Sheets

  • 10–5000+ Employees
  • Education, Finance, Marketing, Healthcare, Technology, Retail, Nonprofits, Consulting
  • Business Analysts, Data Scientists, Project Managers, Educators, Financial Advisors, Marketing Managers, Operations Directors

Frontify

  • 50–5,000 Employees
  • Advertising, Retail, Consumer Goods, Technology, Real Estate, Hospitality, E-Commerce, Education
  • Brand Manager, Marketing Manager, Creative Director, Design Lead, Digital Asset Manager, Content Strategist, Project Manager, Social Media Manager
Watchouts

Reasons buyers look elsewhere

Google Sheets

  • Businesses handling massive datasets often choose platforms with higher performance capacity to avoid lag in real-time collaboration.
  • Companies requiring industry-specific compliance reporting sometimes turn to niche spreadsheet tools with built-in regulatory frameworks.
  • Certain users look for offline-first solutions, as Google Sheets’ offline mode can be limited compared to fully desktop-based alternatives.

Frontify

  • While Frontify supports collaboration and brand asset management, some creative teams might prefer platforms with more advanced design features or native creative editing tools, such as Canva or Adobe Creative Cloud.
  • Frontify may be seen as a premium solution, which might not be budget-friendly for smaller businesses or startups that require basic DAM and brand guidelines without the enterprise price tag.
  • The robust set of features may lead to a steeper learning curve for users who are new to brand management software or those seeking a more intuitive out-of-the-box experience.

Software Demo

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How do Google Sheets and Frontify Compare on Features?

Total Features

16 Features

10 Features

Unique Features

No unique features

No unique features

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Compare Google Sheets and Frontify on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $9.40 , yearly
      • Not Available

      Pricing Plans

      • Starter

        $11.20

        /user/month

        • Starter includes:

        • 30 GB - pooled storage per person*

        • Secure custom business email

        Show more +

      • Standard

        $22.40

        /user/month

        • All of Starter; and:

        • 2 TB - 65x more than Starter*

        • Secure custom business email

        Show more +

      • Plus

        $35.20

        /user/month

        • All of Standard; and:

        • 5 TB - 2.5x more than Standard*

        • Secure custom business email

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Google Sheets pricing
      Frontify pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Mobile - iOS
      • Browser Based (Cloud)
      • Mobile - Android
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - iOS
      • Browser Based (Cloud)
      • Mobile - Android
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Google Sheets User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      299

      37

      4

      0

      0

      62

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users appreciate Google Sheets for its ease of collaboration, AI-powered features, and integrations, though some note performance limitations with large datasets and advanced functionality gaps.

      What buyers like

      • Ease of collaboration
      • AI-powered data insights
      • Integration with other business tools

      Common complaints

      • Performance with large spreadsheets
      • Limited advanced spreadsheet functions

      Buyer sentiment

      Overall, users appreciate Frontify’s modern, intuitive approach to brand management and strong support, though some find the feature set complex initially.

      What buyers like

      • Ease of use
      • Excellent onboarding and support
      • Comprehensive brand management features

      Common complaints

      • Initial learning curve
      • Limited app marketplace

      Pros and Cons

      • Real-time multi-user collaboration enabling seamless teamwork

      • AI-powered formula generation and data insights through Gemini integration

      • Strong integrations with tools like BigQuery, Looker, Salesforce, and Asana

      • Performance issues and lag when handling very large spreadsheets

      • Limited advanced functions compared to Microsoft Excel, especially for complex macros

      • Centralized brand management combining assets, guidelines, and templates

      • Excellent onboarding and continuous customer support

      • User-friendly and intuitive interface with customizable brand documentation

      • Initial complexity due to feature richness and customization options

      • Limited marketplace for additional apps and connectors

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      No Customers information available.

      Vodafone

      Vodafone

      Telia

      Telia

      Festool

      Festool

      Media and Screenshots

      Screenshots

      Maintain control

      4 Screenshots

      Frontify

      4 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      1 Videos

      Top Alternatives to Google Sheets and Frontify in 2026

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      Related Blogs and Articles for Digital Asset Management Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Google Sheets or Frontify?
      Frontify edges out the other on user ratings (4.7 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Google Sheets and Frontify offer a free trial?
      Neither Google Sheets nor Frontify currently lists a free trial.
      What is the starting price of Google Sheets vs Frontify?
      Google Sheets starts at $9.40 /user/month. Frontify starts at Contact for pricing.
      What are the top alternatives to Google Sheets?
      Top alternatives to Google Sheets include SpreadsheetWEB, Google Workspace, Microsoft Excel, Zoho Sheet, Google Docs.
      What are the top alternatives to Frontify?
      Top alternatives to Frontify include Canto, Asset Bank, Brandfolder, Bynder, BrandMaker.

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