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Funnel.io vs Shape.io Comparison

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Funnel.io

4.5(90 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scorin…

Shape.io

4.4(8 reviews)

Starting at $269 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Stay on top of your PPC budget with Shape.io's powerful PPC budgeting software. Control, organize, and collaborate on ad spend at scale with custom budgets and a team repository. Manage recurring monthly spend targets an…

Funnel.io leads on user satisfaction with a 4.5-star rating across 90 reviews.

Funnel.io vs Shape.io — at a glance

FeatureFunnel.ioShape.io
Rating4.5 / 54.4 / 5
Reviews908
Starting priceContact for pricing$269 /Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2—
Data residencyGlobalUS

Key differences between Funnel.io and Shape.io

  • Pricing: Shape.io starts at $269 /Month. Funnel.io pricing is not publicly listed.
  • User satisfaction: Funnel.io scores higher with a 4.5-star average.
  • Deployment: Funnel.io supports SaaS/Web/Cloud; Shape.io supports SaaS/Web/Cloud.

Funnel.io vs Shape.io — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Funnel.io - Marketing Analytics Software
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Shape.io - New SaaS Software
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Talk to an expert

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Funnel.io vs Shape.io: Biggest differences

Start here before you go deeper into features.

Funnel.io

Best for

Large Enterprises, Medium Business, Small Business

Shape.io

Best for

Large Enterprises, Medium Business, Small Business

Funnel.io typically suits Large Enterprises and Medium Business. Shape.io tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as ... Read More about Funnel.io

Stay on top of your PPC budget with Shape.io's powerful PPC budgeting software. Control, organize, and collaborate on ad spend at scale with custom budgets and a team repository. Manage ... Read More about Shape.io

Entry Level Pricing

  • Not Available
  • Starts from $269

Free Trial Availability

User Ratings

Based on verified Spotsaas reviews

4.53

(90)

4.38

(8)
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

How big is your team?

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Trusted by teams at

How do Funnel.io and Shape.io Compare on Features?

Total Features

5 Features

5 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Funnel.io and Shape.io on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $269

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Funnel.io pricing
      Shape.io pricing

      Funnel.io vs Shape.io: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Funnel.io vs Shape.io Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      —

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🌐 Global
      🇺🇸 US

      Funnel.io User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      66

      22

      1

      1

      0

      4

      3

      1

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is very strong across 90 reviews, with consistently positive feedback.

      What buyers like

      • Simplifies campaign tracking
      • User-friendly reporting dashboard
      • Real-time data aggregation

      Common complaints

      • Limited integrations with some platforms
      • Can be overwhelming for beginners
      • Pricing may be high for startups

      Buyer sentiment

      Buyer sentiment is positive across 8 reviews, with strong overall satisfaction.

      What buyers like

      • Auto-pacing and AutoPilot adjust budgets so campaigns never overspend.
      • Single dashboard gives an at-a-glance, multi-channel view of all campaigns and spend.
      • Strong data visualization makes complex budgets easy to understand.

      Common complaints

      • Several ad platforms are missing, such as DV360, TikTok, and Snapchat.
      • Some users found it pricey or too simple, wanting more automation and features.

      Pros and Cons

      • Makes campaign tracking simple and efficient.

      • Real-time data helps marketers make informed decisions.

      • User-friendly design allows for easy navigation.

      • May not integrate with all marketing platforms.

      • Beginners might find it overwhelming initially.

      • Auto-pacing and AutoPilot adjust budgets so campaigns never overspend.

      • Single dashboard gives an at-a-glance, multi-channel view of all campaigns and spend.

      • Strong data visualization makes complex budgets easy to understand.

      • Several ad platforms are missing, such as DV360, TikTok, and Snapchat.

      • Some users found it pricey or too simple, wanting more automation and features.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Funnel.io or Shape.io? Tell buyers what actually differs.

      Funnel.io and Shape.io Customers

      Customers

      Trivago

      Trivago

      Sas

      Sas

      Pipedrive

      Pipedrive

      No Customers information available.

      Media and Screenshots

      Screenshots

      Funnel.io

      3 Screenshots

      Shape Integrated Software Demo - Shape PPC Dashboard

      7 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      2 Videos

      Top Alternatives to Funnel.io and Shape.io in 2026

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      Related Blogs and Articles for Marketing Analytics Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Funnel.io or Shape.io?
      Funnel.io edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Funnel.io and Shape.io offer a free trial?
      Yes, both Funnel.io and Shape.io offer a free trial.
      What is the starting price of Funnel.io vs Shape.io?
      Funnel.io starts at Contact for pricing. Shape.io starts at $269 /Month.
      What are the top alternatives to Funnel.io?
      Top alternatives to Funnel.io include Windsor.ai, Funnel, Digivizer, TapAnalytics, Improvado.
      What are the top alternatives to Shape.io?
      Top alternatives to Shape.io include Voluum, Intelliad, Trackier, Marketing Evolution, AdStage.