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Frontify vs Google Sheets Comparison

Last updated:

Frontify

Starting at Contact for pricing

  • Freelancers / Consultants
  • Large Enterprises

Frontify is a centralized brand management platform designed to help marketing teams, designers, and agencies maintain brand consistency while working faster and smarter. It combines digital asset management (DAM), brand…

Google Sheets

4.7(340 reviews)

Starting at $9.40 /user/month

  • Individuals
  • Large Enterprises

Google Sheets is a cloud-based spreadsheet platform designed to help teams create, manage, and analyze data collaboratively from any device. Built for professionals across industries — from business analysts and project…

Google Sheets leads on user satisfaction with a 4.7-star rating across 340 reviews.

Frontify vs Google Sheets — at a glance

FeatureFrontifyGoogle Sheets
Rating4.7 / 5
Reviews340
Starting priceContact for pricing$9.40 /user/month
Free trial No No
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Large Enterprises, Medium Business
CategoryDigital Asset Management SoftwareSpreadsheets Software
Integrations8+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep)
CertificationsSOC 2, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalGlobal

Key differences between Frontify and Google Sheets

  • Pricing: Google Sheets starts at $9.40 /user/month. Frontify pricing is not publicly listed.
  • Target audience: Frontify is built for Freelancers / Consultants and Large Enterprises, while Google Sheets targets Individuals and Large Enterprises.
  • Deployment: Frontify supports SaaS/Web/Cloud; Google Sheets supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Frontify vs Google Sheets — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Digital Asset Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Frontify - Digital Asset Management Software
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Google Sheets - Spreadsheets Software
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Biggest differences

Start here before you go deeper into features.

Frontify

Best for mid-sized teams needing centralized, comprehensive brand management.

Choose if
  • You require a unified platform combining digital assets, brand guidelines, and templates.
  • Your team values strong onboarding and ongoing customer support.
  • You need flexible, customizable workflows for brand consistency across internal and external teams.
Consider alternatives if
  • You are a freelancer or very small team needing simple asset storage without complexity.
  • Your organization demands extensive third-party app integrations beyond Frontify’s limited marketplace.

Google Sheets

Best for collaborative, cloud-based spreadsheet work with AI-powered insights.

Choose if
  • You need seamless real-time multi-user collaboration across devices.
  • You want AI assistance for formula generation and data pattern detection.
  • Your workflows benefit from integrations with tools like Salesforce and BigQuery.
Consider alternatives if
  • You require advanced macros and complex data modeling beyond Google Sheets’ capabilities.
  • You work regularly with extremely large datasets causing performance issues.

Frontify: Best for mid-sized teams needing centralized, comprehensive brand management. Google Sheets: Best for collaborative, cloud-based spreadsheet work with AI-powered insights.

Description

Frontify is a centralized brand management platform designed to help marketing teams, designers, and agencies maintain brand consistency while working faster and smarter. It combines ... Read More about Frontify

Google Sheets is a cloud-based spreadsheet platform designed to help teams create, manage, and analyze data collaboratively from any device. Built for professionals across industries — from ... Read More about Google Sheets

Entry Level Pricing

  • Not Available
  • Starts from $9.40 , yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.3/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.67

(340)

Best Company Size

50-500 employees501-5,000 employees
Small BusinessLarge Enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Frontify

  • Centralized Brand Management: Frontify brings all branding elements—assets, guidelines, templates—into a single hub, maintaining consistency across teams and channels.
  • Collaborative Efficiency: The platform allows smooth collaboration between internal teams and external agencies, improving feedback, approvals, and project turnaround times.
  • Independent Marketers: With branded templates and easy access to guidelines, marketers can create materials independently, reducing back-and-forth with design teams.

Google Sheets

  • Real-Time Collaboration for Smooth Teamwork: Google Sheets allows multiple users to edit, comment, and collaborate on the same document simultaneously, keeping teams aligned and moving projects forward without delays.
  • AI-Powered Data Insights for Smarter Decisions: With built-in Gemini AI assistance, Google Sheets helps users create formulas, analyze patterns, and generate visualizations quickly, reducing errors and accelerating decision-making.
  • Secure and Integrated Access Across All Devices: Google Sheets provides reliable data protection, multi-device accessibility, and smooth integrations with popular business tools, making it dependable for both everyday tasks and large-scale projects.
Best fit

Best fit

Frontify

  • 50–5,000 Employees
  • Advertising, Retail, Consumer Goods, Technology, Real Estate, Hospitality, E-Commerce, Education
  • Brand Manager, Marketing Manager, Creative Director, Design Lead, Digital Asset Manager, Content Strategist, Project Manager, Social Media Manager

Google Sheets

  • 10–5000+ Employees
  • Education, Finance, Marketing, Healthcare, Technology, Retail, Nonprofits, Consulting
  • Business Analysts, Data Scientists, Project Managers, Educators, Financial Advisors, Marketing Managers, Operations Directors
Watchouts

Reasons buyers look elsewhere

Frontify

  • While Frontify supports collaboration and brand asset management, some creative teams might prefer platforms with more advanced design features or native creative editing tools, such as Canva or Adobe Creative Cloud.
  • Frontify may be seen as a premium solution, which might not be budget-friendly for smaller businesses or startups that require basic DAM and brand guidelines without the enterprise price tag.
  • The robust set of features may lead to a steeper learning curve for users who are new to brand management software or those seeking a more intuitive out-of-the-box experience.

Google Sheets

  • Businesses handling massive datasets often choose platforms with higher performance capacity to avoid lag in real-time collaboration.
  • Companies requiring industry-specific compliance reporting sometimes turn to niche spreadsheet tools with built-in regulatory frameworks.
  • Certain users look for offline-first solutions, as Google Sheets’ offline mode can be limited compared to fully desktop-based alternatives.

Software Demo

Demo

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How do Frontify and Google Sheets Compare on Features?

Total Features

10 Features

16 Features

Unique Features

No unique features

No unique features

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Compare Frontify and Google Sheets on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $9.40 , yearly

      Pricing Plans

      • Not Available
      • Starter

        $11.20

        /user/month

        • Starter includes:

        • 30 GB - pooled storage per person*

        • Secure custom business email

        Show more +

      • Standard

        $22.40

        /user/month

        • All of Starter; and:

        • 2 TB - 65x more than Starter*

        • Secure custom business email

        Show more +

      • Plus

        $35.20

        /user/month

        • All of Standard; and:

        • 5 TB - 2.5x more than Standard*

        • Secure custom business email

        Show more +

      • Browse all pricing plans

      Pricing Page

      Frontify pricing
      Google Sheets pricing

      Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✓ Yes

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Frontify User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      No reviews available for this product

      299

      37

      4

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall, users appreciate Frontify’s modern, intuitive approach to brand management and strong support, though some find the feature set complex initially.

      What buyers like

      • Ease of use
      • Excellent onboarding and support
      • Comprehensive brand management features

      Common complaints

      • Initial learning curve
      • Limited app marketplace

      Buyer sentiment

      Users appreciate Google Sheets for its ease of collaboration, AI-powered features, and integrations, though some note performance limitations with large datasets and advanced functionality gaps.

      What buyers like

      • Ease of collaboration
      • AI-powered data insights
      • Integration with other business tools

      Common complaints

      • Performance with large spreadsheets
      • Limited advanced spreadsheet functions

      Pros and Cons

      • Centralized brand management combining assets, guidelines, and templates

      • Excellent onboarding and continuous customer support

      • User-friendly and intuitive interface with customizable brand documentation

      • Initial complexity due to feature richness and customization options

      • Limited marketplace for additional apps and connectors

      • Real-time multi-user collaboration enabling seamless teamwork

      • AI-powered formula generation and data insights through Gemini integration

      • Strong integrations with tools like BigQuery, Looker, Salesforce, and Asana

      • Performance issues and lag when handling very large spreadsheets

      • Limited advanced functions compared to Microsoft Excel, especially for complex macros

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Frontify or Google Sheets? Tell buyers what actually differs.

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      Vodafone

      Vodafone

      Telia

      Telia

      Festool

      Festool

      No Customers information available.

      Media and Screenshots

      Screenshots

      Frontify

      4 Screenshots

      Maintain control

      4 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      1 Videos

      Top Alternatives to Frontify and Google Sheets in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Frontify or Google Sheets?
      Google Sheets edges out the other on user ratings (4.7 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Frontify and Google Sheets offer a free trial?
      Neither Frontify nor Google Sheets currently lists a free trial.
      What is the starting price of Frontify vs Google Sheets?
      Frontify starts at Contact for pricing. Google Sheets starts at $9.40 /user/month.
      What are the top alternatives to Frontify?
      Top alternatives to Frontify include Canto, Asset Bank, Brandfolder, Bynder, BrandMaker.
      What are the top alternatives to Google Sheets?
      Top alternatives to Google Sheets include SpreadsheetWEB, Google Workspace, Microsoft Excel, Zoho Sheet, Google Docs.