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Fivetran vs Funnel Comparison

Last updated:

Fivetran

4.6(140 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Fivetran is an ETL platform for data integration. It is an easy-to-use tool that leverages Spark to execute data transfers at scale while ensuring data quality, visibility and traceability through SQL queries and in-line…

Funnel

4.6(90 reviews)

Starting at $399 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integ…

Funnel leads on user satisfaction with a 4.6-star rating across 90 reviews.

Fivetran vs Funnel — at a glance

FeatureFivetranFunnel
Rating4.6 / 54.6 / 5
Reviews14090
Starting priceContact for pricing$399 /Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryETL ToolsMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPR
Data residencyUSGlobal

Key differences between Fivetran and Funnel

  • Pricing: Funnel starts at $399 /Month. Fivetran pricing is not publicly listed.
  • User satisfaction: Funnel scores higher with a 4.6-star average.
  • Deployment: Fivetran supports SaaS/Web/Cloud; Funnel supports SaaS/Web/Cloud.

Fivetran vs Funnel — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most ETL Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Fivetran - ETL Tools
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Funnel - Marketing Analytics Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Fivetran

Best for automated, low-code data integration and warehouse lifecycle management.

Choose if
  • You need to automate data integration with minimal coding effort.
  • Your team values an intuitive, user-friendly interface for ETL tasks.
  • You require extensive pre-built connectors for quick data source integration.
Consider alternatives if
  • Your workflows demand highly customized or complex ETL processes.
  • You need access to a broad marketplace of additional connectors and apps.

Funnel

Best for

Large Enterprises, Medium Business, Small Business

Fivetran typically suits Large Enterprises and Medium Business. Funnel tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Fivetran is an ETL platform for data integration. It is an easy-to-use tool that leverages Spark to execute data transfers at scale while ensuring data quality, visibility and traceability ... Read More about Fivetran

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated ... Read More about Funnel

Entry Level Pricing

  • Not Available
  • Starts from $399

Free Trial Availability

SpotScore

What's this? ↗

8.9/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.62

(90)

Best Company Size

51-500 employees500+ employees
Get pricing help
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Software Demo

Demo

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Step 1 of 4

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How do Fivetran and Funnel Compare on Features?

Total Features

4 Features

5 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Fivetran and Funnel on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $399

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Fivetran pricing
      Funnel pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Fivetran User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      127

      28

      1

      2

      2

      69

      31

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use and automation, with some concerns about customization limits.

      What buyers like

      • Ease of use
      • Automation of data integration
      • Wide connector availability

      Common complaints

      • Limited customization
      • Restricted marketplace options

      Buyer sentiment

      Buyer sentiment is very strong across 100 reviews, with consistently positive feedback.

      What buyers like

      • Automated data collection
      • Real-time insights
      • Over 500 integrations

      Common complaints

      • Can be overwhelming for beginners
      • Integration setup may take time
      • Limited customization options

      Pros and Cons

      • Automates data integration with minimal coding

      • Wide range of pre-built connectors

      • Intuitive and user-friendly interface

      • Limited customization options for advanced users

      • Marketplace for additional connectors is limited

      • Comprehensive integration options

      • Real-time insights enhance decision-making

      • User-friendly design for quick adoption

      • Initial setup may be complex

      • Overwhelming for users new to analytics

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Fivetran or Funnel? Tell buyers what actually differs.

      List of Customers

      Customers

      WeWork

      WeWork

      lime

      lime

      Infusionsoft

      Infusionsoft

      Trivago

      Trivago

      Sas

      Sas

      Pipedrive

      Pipedrive

      Media and Screenshots

      Screenshots

      No screenshots available.

      Funnel - Automated Data Collection

      4 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      2 Videos

      Top Alternatives to Fivetran and Funnel in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Fivetran or Funnel?
      Funnel edges out the other on user ratings (4.6 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Fivetran and Funnel offer a free trial?
      Yes, both Fivetran and Funnel offer a free trial.
      What is the starting price of Fivetran vs Funnel?
      Fivetran starts at Contact for pricing. Funnel starts at $399 /Month.
      What are the top alternatives to Fivetran?
      Top alternatives to Fivetran include Etlworks Integrator, Stitch, Matillion ETL, Qlik Replicate, Snowflake.
      What are the top alternatives to Funnel?
      Top alternatives to Funnel include LiveReport.io, Import.io, DashThis, Metric.ai, BRIDGEi2i.