Constant Contact vs Benchmark Email vs Moosend vs SMTP Comparison
Constant Contact
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Constant Contact is a comprehensive email marketing platform that helps small businesses manage email marketing and social media promotions. With time-saving tools to help you find your customers and easily communicate w…
Benchmark Email
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Benchmark Email is a fully automated email marketing software that does everything for you. It's among the most powerful and user-friendly email marketing tools available on the market, with unique features like SiteKey…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
SMTP
Starting at Contact for pricing
- Individuals
- Freelancers / Consultants
SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…
Benchmark Email leads on user satisfaction with a 4.0-star rating across 221 reviews.
Constant Contact vs Benchmark Email vs Moosend vs SMTP — at a glance
| Feature | Constant Contact | Benchmark Email | Moosend | SMTP |
|---|---|---|---|---|
| Rating | — | 4.0 / 5 | 4.3 / 5 | 4.3 / 5 |
| Reviews | — | 221 | 416 | 11 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing |
| Free trial | Yes | No | No | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Large Enterprises |
| Category | Email Marketing Software | Email Marketing Software | Email Marketing Software | Transactional Email Software |
| Integrations | 1+ apps | — | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, GDPR | GDPR | GDPR | — |
| Data residency | US | Global | US | US |
Key differences between Constant Contact and Benchmark Email
- Free trial: Constant Contact offers a free trial; Benchmark Email does not.
- Deployment: Constant Contact supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Benchmark Email supports SaaS/Web/Cloud.
Compare Constant Contact vs Benchmark Email vs Moosend vs SMTP — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Constant Contact, Benchmark Email, Moosend vs SMTP: Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized businesses needing simple, effective email marketing.
- You are a small business or nonprofit with up to 500 employees seeking easy email marketing setup.
- You want a user-friendly platform with customizable templates and A/B testing for campaigns.
- You need real-time analytics to monitor and optimize email marketing performance quickly.
- Your organization is a large enterprise requiring complex multi-channel marketing and advanced automation.
- You need deep CRM integrations and sophisticated marketing automation beyond basic email features.
Best for small to mid-sized teams needing easy, automated email marketing.
- You want a user-friendly platform with minimal setup complexity.
- You need robust automation tools for targeted, behavior-based campaigns.
- You value unique personalization features like SiteKey and SmartLinks.
- Your company requires advanced CRM or sales automation integrations.
- You need highly customized or complex email workflows for enterprise scale.
Large Enterprises, Medium Business, Small Business
Individuals, Freelancers / Consultants, Large Enterprises
Constant Contact: Best for small to mid-sized businesses needing simple, effective email marketing. Benchmark Email: Best for small to mid-sized teams needing easy, automated email marketing.
Description | Constant Contact is a comprehensive email marketing platform that helps small businesses manage email marketing and social media promotions. With time-saving tools to help you find your ... Read More about Constant Contact | Benchmark Email is a fully automated email marketing software that does everything for you. It's among the most powerful and user-friendly email marketing tools available on the market, ... Read More about Benchmark Email | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend | SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP |
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SpotScoreWhat's this? ↗ | 9.6/10 | 9.2/10 | 8.8/10 | 7.2/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | 1-50 employees51-500 employees | 1 to 500 employees | 50 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- User-Friendly Interface: With Constant Contact, even those who aren't tech-savvy can easily work through the platform. Managers and administrators will appreciate how quickly their teams can get up to speed and start creating effective email campaigns.
- Email Marketing Tools: This platform offers a reliable suite of features, including customizable templates, list segmentation, and A/B testing. Executives can use these tools to optimize campaign performance and drive higher engagement rates.
- Real-Time Analytics: Constant Contact provides detailed reporting that tracks open rates, click-through rates, and conversions. This lets you make informed decisions based on real data, keeping your marketing strategies aligned with business goals.
- User-Friendly Interface: Benchmark Email has an intuitive design that makes it simple for anyone on your team to manage campaigns. Whether you're a seasoned marketer or a novice, you'll find creating and managing campaigns straightforward.
- Reliable Automation Tools: With Benchmark Email, you can set up automated workflows that save time and increase engagement. Send targeted messages based on user behavior—this feature lets you connect with your audience more effectively.
- Analytics: Track your email performance with detailed metrics including open rates, click-through rates, and more. Use this data to optimize future campaigns.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
- Reliable Email Delivery: With SMTP, your emails reach their intended recipients consistently. Businesses benefit from reduced bounce rates and improved communication efficiency.
- Scalability: Whether you're sending a few emails or millions, SMTP scales easily to meet your growing needs. This flexibility helps companies expand their outreach without hitting technical limits.
- Security Features: SMTP protocols improve the security of your email communications. Use its built-in encryption methods to protect sensitive information and build stakeholder trust.
Best fit
- 1 to 500 employees
- Marketing Technology (Martech), Nonprofits, Retail, E-commerce, and Event Management
- Marketing Managers, Small Business Owners, Nonprofit Fundraising Coordinators, and Event Planners
- 1 to 500 employees
- Martech, SaaS, E-commerce, Nonprofits, and Education
- Marketing Managers, Content Creators, Digital Marketing Specialists, and Small Business Owners
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
- 50 to 500 employees
- Martech, Fintech, SaaS, E-commerce, and Digital Marketing
- Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Reasons buyers look elsewhere
- Lacks advanced automation for segmentation and targeted campaigns — teams needing sophisticated marketing workflows often switch to Klaviyo or HubSpot
- Pricing scales quickly with list size — smaller budgets typically move to Mailchimp or ConvertKit for lower per-contact costs
- Missing integrations with niche tools — companies in specific verticals (e.g., e-commerce, SaaS) add Klaviyo or Klaviyo for category-specific features
- Lacks advanced automation — teams building complex customer journeys typically switch to Klaviyo or ActiveCampaign
- Pricing doesn't fit startups — monthly costs exceed $300 for features that competitors like Mailchimp offer at $20–50
- Support response times exceed 24 hours — teams needing same-day help move to ConvertKit or Drip
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
- Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
- Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
- The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.
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How do Constant Contact, Benchmark Email, Moosend and SMTP Compare on Features?
Total Features | 26 Features | 23 Features | 22 Features | 5 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Constant Contact, Benchmark Email, Moosend and SMTP on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Constant Contact, Benchmark Email, Moosend vs SMTP: Other Details
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Get help choosing | Get help choosing |
Constant Contact, Benchmark Email, Moosend vs SMTP Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | — |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
Constant Contact vs Benchmark Email vs Moosend User Reviews & Rating Comparison
User Ratings | No reviews available for the product | 4 (based on 221 reviews) | 4.3 (based on 416 reviews) | |
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Constant Contact for its ease of use and solid email marketing features but note limitations for larger or more complex marketing needs. What buyers like
Common complaints
| Buyer sentiment Users appreciate Benchmark Email for its ease of use and automation features but note limitations for complex enterprise needs. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 11 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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Constant Contact, Benchmark Email, Moosend and SMTP Customers
Customers |  Mathnasium  KW  The UPS Store | No Customers information available. | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  7 Screenshots |  1 Screenshots |
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Videos |  4 Videos |  3 Videos |
Alternatives to Constant Contact, Benchmark Email, Moosend, SMTP
Alternatives |
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Related Blogs and Articles for Email Marketing Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Constant Contact or Benchmark Email?
- Benchmark Email edges out the other on user ratings (4.0 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do Constant Contact and Benchmark Email offer a free trial?
- Constant Contact offers a free trial. Benchmark Email does not.
- What is the starting price of Constant Contact vs Benchmark Email?
- Constant Contact starts at Contact for pricing. Benchmark Email starts at Contact for pricing.
- What are the top alternatives to Constant Contact?
- Top alternatives to Constant Contact include Moosend, SMTP, EmailOctopus, FireDrum Email Marketing, Benchmark Email.
- What are the top alternatives to Benchmark Email?
- Top alternatives to Benchmark Email include Moosend, SMTP, EmailOctopus, MailerLite, Remarkety.