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Brand24 vs Awario Comparison

Last updated:

Brand24

4.5(387 reviews)

Starting at $119 /month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Brand24 is a cloud based Software as a Service (SaaS) reputation management software. It manages negative content, monitor brand mentions and provide actionable insights so that users are fully engaged across social netw…

Awario

4.1(82 reviews)

Starting at $24 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Awario is a cloud based reputation management software solution. The application helps businesses maintain their online reputation by continuously monitoring customer feedback, such as reviews and mentions on blog posts,…

Brand24 leads on user satisfaction with a 4.5-star rating across 387 reviews.

Brand24 vs Awario — at a glance

FeatureBrand24Awario
Rating4.5 / 54.1 / 5
Reviews38782
Starting price$119 /month$24 /Month
Free trial Yes Yes
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryReputation Management SoftwareReputation Management Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
API
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyGlobalGlobal

Key differences between Brand24 and Awario

  • Pricing: Brand24 starts at $119 /month, while Awario starts at $24 /Month.
  • User satisfaction: Brand24 scores higher with a 4.5-star average.
  • Deployment: Brand24 supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Awario supports SaaS/Web/Cloud.

Brand24 vs Awario — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Reputation Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Brand24 - Reputation Management Software
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Awario - Reputation Management Software
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Biggest differences

Start here before you go deeper into features.

Brand24

Best for real-time brand reputation monitoring with sentiment analysis.

Choose if
  • You need immediate insights on brand mentions across social media.
  • Your team requires an intuitive, easy-to-navigate reputation management tool.
  • You want accurate sentiment analysis to gauge public perception quickly.
Consider alternatives if
  • Your company demands extensive API integrations for custom workflows.
  • You require advanced, detailed reporting beyond basic analytics.

Awario

Best for SMBs needing broad social media and web brand mention monitoring.

Choose if
  • You want to monitor brand reputation across social networks, blogs, forums, and press releases.
  • Your team includes marketing managers, social media analysts, or PR specialists focused on reputation.
  • You need user-friendly setup with powerful analytics and reporting on brand mentions and sentiment.
Consider alternatives if
  • Your business has very high social media traffic and needs predictable, scalable pricing.
  • You require highly customizable search and filtering options beyond Awario’s capabilities.

Brand24: Best for real-time brand reputation monitoring with sentiment analysis. Awario: Best for SMBs needing broad social media and web brand mention monitoring.

Description

Brand24 is a cloud based Software as a Service (SaaS) reputation management software. It manages negative content, monitor brand mentions and provide actionable insights so that users are ... Read More about Brand24

Awario is a cloud based reputation management software solution. The application helps businesses maintain their online reputation by continuously monitoring customer feedback, such as ... Read More about Awario

Entry Level Pricing

  • Starts from $119 , yearly
  • Starts from $24 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.0/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.1

(82)

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
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Software Demo

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How do Brand24 and Awario Compare on Features?

Total Features

17 Features

7 Features

Unique Features

No unique features

No unique features

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Compare Brand24 and Awario on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $119 , yearly
      • $24 , Billed Yearly

      Pricing Plans

      • Individual

        $149

        /month

        • For tracking a small brand

        • 3 keywords

        • 2K mentions / mo

        Show more +

      • Team

        $199

        /month

        • Ideal for startups and small businesses.

        • 7 keywords

        • 10k mentions / mo

        Show more +

      • Pro

        $299

        /month

        • Ideal for growing businesses and small agencies.

        • 12 keywords

        • 40k mentions / mo

        Show more +

      • Browse all pricing plans
      • Starter

        • $24/mo billed annually

        • $39/mo billed monthly

        • 3 topics to monitor

        Show more +

      • Pro

        • $74/mo billed annually

        • $119/mo billed monthly

        • 15 topics to monitor

        Show more +

      • Enterprise

        • $249/mo billed annually

        • $399/mo billed monthly

        • 100 topics to monitor

        Show more +

      Pricing Page

      Brand24 pricing
      Awario pricing

      Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Brand24 User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      194

      42

      6

      1

      1

      19

      6

      3

      1

      2

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users generally praise Brand24 for its ease of use, real-time insights, and accurate sentiment analysis, though some express concerns about limited integrations and reporting features.

      What buyers like

      • Ease of use
      • Real-time tracking
      • Sentiment analysis accuracy

      Common complaints

      • Limited platform integrations
      • Lack of detailed reporting

      Buyer sentiment

      Overall positive sentiment highlights ease of use and powerful analytics, tempered by concerns over pricing and feature complexity.

      What buyers like

      • Ease of use
      • Analytics and reporting capabilities
      • Mention detection speed and coverage

      Common complaints

      • Pricing escalation with volume
      • Complexity for new users

      Pros and Cons

      • User-friendly interface with intuitive navigation and customization

      • Real-time tracking providing up-to-the-minute insights

      • Accurate sentiment analysis of brand mentions

      • Limited integrations with platforms like YouTube and LinkedIn

      • Lack of detailed reports and API access for advanced data needs

      • User-friendly interface with easy setup

      • Powerful analytics and reporting for brand mentions and sentiment

      • Efficient mention detection across multiple social and web platforms

      • Pricing can escalate significantly with increased social media traffic

      • Steep learning curve for beginners to fully utilize features

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Uber

      Uber

      Stanford University

      Stanford University

      Carlsberg

      Carlsberg

      No Customers information available.

      Media and Screenshots

      Screenshots

      screenshots

      9 Screenshots

      Awario screenshot

      9 Screenshots

      Videos

      video-0

      3 Videos

      video-0

      3 Videos

      Top Alternatives to Brand24 and Awario in 2026

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      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Brand24 or Awario?
      Brand24 edges out the other on user ratings (4.5 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Brand24 and Awario offer a free trial?
      Yes, both Brand24 and Awario offer a free trial.
      What is the starting price of Brand24 vs Awario?
      Brand24 starts at $119 /month. Awario starts at $24 /Month.
      What are the top alternatives to Brand24?
      Top alternatives to Brand24 include Cloud90, ReviewBuzz, Mentionlytics, Mention, Reputation.com.
      What are the top alternatives to Awario?
      Top alternatives to Awario include Cloud90, ReviewBuzz, Mention, Reputation.com, Rize Reviews.

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