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Bitly vs RetargetKit vs Pixly.Space Comparison

Last updated:

Bitly

4.3(857 reviews)

Starting at $21 /Month

  • Freelancers / Consultants
  • Large Enterprises

Shorten any long URL, with all the features loved, such as analytics. Developers understand that a great user experience is how one makes money, so they started from scratch and built this app to make shortening URLs eas…

RetargetKit

Starting at $7 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

With RetargetKit user can build their own customized URL Shortener based on the powerful API. Using this API as the backbone of the platform means users are getting only tested and proven code, written by experts. User h…

Pixly.Space

Starting at $5 /Month

  • Large Enterprises
  • Medium Business

Pixly is a secure URL Shortener that respects users privacy. It won't track how the use the service and what user share with it through URLs and thus it protects the data by using their own independent server, not puttin…

Bitly leads on user satisfaction with a 4.3-star rating across 857 reviews.

Bitly vs RetargetKit vs Pixly.Space — at a glance

FeatureBitlyRetargetKitPixly.Space
Rating4.3 / 5
Reviews857
Starting price$21 /Month$7 /Month$5 /Month
Free trial No Yes No
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryURL ShortenersURL ShortenersURL Shorteners
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesOnlineOnlineOnline
CertificationsSOC 2, GDPRGDPR
Data residencyUSUSUS

Key differences between Bitly and RetargetKit

  • Pricing: Bitly starts at $21 /Month, while RetargetKit starts at $7 /Month.
  • Free trial: RetargetKit offers a free trial; Bitly does not.
  • Target audience: Bitly is built for Freelancers / Consultants and Large Enterprises, while RetargetKit targets Large Enterprises and Medium Business.
  • Deployment: Bitly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; RetargetKit supports SaaS/Web/Cloud.

Compare Bitly vs RetargetKit vs Pixly.Space — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most URL Shorteners tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Bitly - URL Shorteners
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RetargetKit - URL Shorteners
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Pixly.Space - URL Shorteners
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Bitly

Best for marketers needing easy, analytics-rich URL shortening with generous free limits.

Choose if
  • You run digital marketing or social media campaigns requiring quick link creation and tracking.
  • You want integrated analytics to monitor link performance without complex setup.
  • You prefer a simple, streamlined tool with a generous free plan for personalized links.
Consider alternatives if
  • You need transparent, flexible monthly billing without hidden annual commitments.
  • You require responsive and reliable customer support for urgent issues.

RetargetKit

Best for

Large Enterprises, Medium Business, Small Business

Pixly.Space

Best for

Large Enterprises, Medium Business, Small Business

Bitly typically suits Freelancers / Consultants and Large Enterprises. RetargetKit tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Shorten any long URL, with all the features loved, such as analytics. Developers understand that a great user experience is how one makes money, so they started from scratch and built this ... Read More about Bitly

With RetargetKit user can build their own customized URL Shortener based on the powerful API. Using this API as the backbone of the platform means users are getting only tested and proven ... Read More about RetargetKit

Pixly is a secure URL Shortener that respects users privacy. It won't track how the use the service and what user share with it through URLs and thus it protects the data by using their own ... Read More about Pixly.Space

Entry Level Pricing

  • Starts from $21 , Billed Yearly
  • Starts from $7 , Billed Yearly
  • Starts from $5 , Billed Yearly

Free Trial Availability

  • No free trial
  • Free Trial available
  • No free trial

Spotsaas Score

What's this? ↗

9.8/10

8.3/10

8.2/10

User Ratings

Based on verified Spotsaas reviews

4.31

(857)

Best Company Size

Small BusinessMedium Business
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Pixly.Space has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Bitly, RetargetKit and Pixly.Space Compare on Features?

Total Features

5 Features

4 Features

6 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Bitly, RetargetKit and Pixly.Space on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $21 , Billed Yearly
        • $7 , Billed Yearly
        • $5 , Billed Yearly

        Pricing Plans

        • Free

          • Custom Back-half : 50 per month

          • Link Creation : 1,000 per month

          • Link Clicks : Unlimited

          Show more +

        • Basic

          • Up to 1,500 branded links / month

          • Branded Link Redirects : 10

          • bit.ly Link Redirects : 5

          Show more +

        • Premium

          • Up to 3,000 branded links / month

          • Branded Link Redirects : 50

          • bit.ly Link Redirects : 10

          Show more +

        • Browse all pricing plans
        • Free

          • Basic Features

          • 100 URLs allowed

          • Limited URL Customization

          Show more +

        • Pro

          • Premium Features

          • 2000 URLs allowed

          • 50 Custom Splash Pages

          Show more +

        • Business

          • Includes features of Pro plan, plus

          • Unlimited URLs allowed

          • Unlimited Custom Splash Pages

          Show more +

        Pricing Page

        Bitly pricing
        RetargetKit pricing
        Pixly.Space pricing

        Other Details

        Organization Types supported

        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Not Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✗ No

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✗ No

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✗ No

        Data Residency

        🇺🇸 US
        🇺🇸 US
        🇺🇸 US

        Bitly vs RetargetKit User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        No reviews available for the product

        Rating Distribution

        599

        170

        26

        1

        61

        No reviews available for this product

        No reviews available for this product

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate Bitly's ease of use and analytics but express frustration over pricing transparency and customer support.

        What buyers like

        • Ease of use
        • Link analytics
        • Free plan generosity

        Common complaints

        • Pricing transparency
        • Customer support responsiveness

        What buyers like

        • Customizable URL shortener
        • Powerful API access
        • Free and paid plans

        Common complaints

        • May require technical knowledge
        • Free plan has limitations
        • Customization can be complex

        What buyers like

        • Privacy-focused
        • No user tracking
        • Independent server

        Common complaints

        • Limited features compared to competitors
        • Less known brand
        • No advanced analytics

        Pros and Cons

        • Easy creation and organization of shortened links

        • Provides valuable analytics on link performance

        • Generous monthly limit for personalized links on free plan

        • Misleading pricing with hidden annual payment commitments

        • Lack of customer support responsiveness

        • Customization options cater to specific branding needs.

        • API access provides flexibility for developers.

        • Scalable plans allow for growth as needs change.

        • Technical knowledge may be required for setup.

        • Free plan limitations might hinder some users.

        • Strong emphasis on user privacy and data protection.

        • Simple interface for quick URL shortening.

        • Engaging features like the counter war game.

        • Lacks advanced tracking features.

        • May not appeal to businesses needing detailed analytics.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Amazon

        Amazon

        Gartner

        Gartner

        The New York Times

        The New York Times

        No Customers information available.

        No Customers information available.

        Media and Screenshots

        Screenshots

        Support

        3 Screenshots

        RetargetKit screenshot

        2 Screenshots

        No screenshots available.

        Videos

        video-0

        3 Videos

        video-0

        3 Videos

        No videos available.

        Alternatives

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

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        Related Blogs and Articles for Url Shorteners

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Bitly or RetargetKit?
        Bitly edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Bitly and RetargetKit offer a free trial?
        RetargetKit offers a free trial. Bitly does not.
        What is the starting price of Bitly vs RetargetKit?
        Bitly starts at $21 /Month. RetargetKit starts at $7 /Month.
        What are the top alternatives to Bitly?
        Top alternatives to Bitly include Rebrandly, Geniuslink, ShortURL, Cutt.ly, MyShorten.
        What are the top alternatives to RetargetKit?
        Top alternatives to RetargetKit include Bitly, RocketLink, Rebrandly, ShortSwitch, Cutt.ly.

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