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Bitly vs Rebrandly vs LnnkIn Comparison

Last updated:

Bitly

4.2(1,853 reviews)

Starting at $21 /Month

  • Freelancers / Consultants
  • Large Enterprises

Shorten any long URL, with all the features loved, such as analytics. Developers understand that a great user experience is how one makes money, so they started from scratch and built this app to make shortening URLs eas…

Rebrandly

4.4(589 reviews)

Starting at $24 /Month

  • Freelancers / Consultants
  • Large Enterprises

Rebrandly is a simple URL shortener that lets anyone shorten, manage, and track link clicks from social networks, ads or any place on the web. Rebrandly also has a powerful feature that lets user create their own custom…

LnnkIn

Starting at $4.99 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

LinnkIn is a URL shortener. It has all the features anyone would expect in a URL shortener, but it also adds a few extra nice features: user tracking information that improve the ability to discover popular and new conte…

Rebrandly leads on user satisfaction with a 4.4-star rating across 589 reviews.

Bitly vs Rebrandly vs LnnkIn — at a glance

FeatureBitlyRebrandlyLnnkIn
Rating4.2 / 54.4 / 5
Reviews1,853589
Starting price$21 /Month$24 /Month$4.99 /Month
Free trial No No Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryURL ShortenersURL ShortenersURL Shorteners
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modesOnlineBusiness Hours, OnlineOnline
CertificationsSOC 2, GDPRGDPR
Data residencyUSUSUS

Key differences between Bitly and Rebrandly

  • Pricing: Bitly starts at $21 /Month, while Rebrandly starts at $24 /Month.
  • User satisfaction: Rebrandly scores higher with a 4.4-star average.
  • Deployment: Bitly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Rebrandly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Bitly vs Rebrandly vs LnnkIn — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most URL Shorteners tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Bitly - URL Shorteners
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Rebrandly - URL Shorteners
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LnnkIn - URL Shorteners
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Biggest differences

Start here before you go deeper into features.

Bitly

Best for marketers needing easy, analytics-rich URL shortening with generous free limits.

Choose if
  • You run digital marketing or social media campaigns requiring quick link creation and tracking.
  • You want integrated analytics to monitor link performance without complex setup.
  • You prefer a simple, streamlined tool with a generous free plan for personalized links.
Consider alternatives if
  • You need transparent, flexible monthly billing without hidden annual commitments.
  • You require responsive and reliable customer support for urgent issues.

Rebrandly

Best for branded link management with simple tracking and customization.

Choose if
  • You need custom branded short links to enhance brand trust and recognition.
  • You want an easy-to-use platform for link creation and click analytics.
  • You are a small to mid-sized marketing team or digital agency focused on streamlined workflows.
Consider alternatives if
  • You require advanced analytics and detailed reporting in a free or low-cost plan.
  • You manage very high volumes of links needing sophisticated organization and sorting tools.

LnnkIn

Best for marketers needing detailed URL tracking with strong privacy controls.

Choose if
  • You require in-depth click and redirect analytics for marketing campaigns.
  • You need user tracking to identify popular and emerging content trends.
  • You want password-protected links and IP blocking for enhanced link security.
Consider alternatives if
  • Your company needs advanced enterprise integrations beyond URL shortening.
  • You require extensive customization or transparent pricing information.

Bitly: Best for marketers needing easy, analytics-rich URL shortening with generous free limits. Rebrandly: Best for branded link management with simple tracking and customization.

Description

Shorten any long URL, with all the features loved, such as analytics. Developers understand that a great user experience is how one makes money, so they started from scratch and built this ... Read More about Bitly

Rebrandly is a simple URL shortener that lets anyone shorten, manage, and track link clicks from social networks, ads or any place on the web. Rebrandly also has a powerful feature that ... Read More about Rebrandly

LinnkIn is a URL shortener. It has all the features anyone would expect in a URL shortener, but it also adds a few extra nice features: user tracking information that improve the ability to ... Read More about LnnkIn

Entry Level Pricing

  • Starts from $21 , Billed Yearly
  • Starts from $24 , Billed Yearly
  • Starts from $4.99

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.8/10

9.5/10

8.6/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessMedium Business
1-50 employees51-500 employees
1-50 employees51-500 employees
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Software Demo

Demo

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How do Bitly, Rebrandly and LnnkIn Compare on Features?

Total Features

5 Features

6 Features

6 Features

Unique Features

No unique features

No unique features

No unique features

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Compare Bitly, Rebrandly and LnnkIn on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $21 , Billed Yearly
        • $24 , Billed Yearly
        • $4.99

        Pricing Plans

        • Free

          • Custom Back-half : 50 per month

          • Link Creation : 1,000 per month

          • Link Clicks : Unlimited

          Show more +

        • Basic

          • Up to 1,500 branded links / month

          • Branded Link Redirects : 10

          • bit.ly Link Redirects : 5

          Show more +

        • Premium

          • Up to 3,000 branded links / month

          • Branded Link Redirects : 50

          • bit.ly Link Redirects : 10

          Show more +

        • Browse all pricing plans
        • Free

          • Unlimited Fast Redirects

          • 5,000 Clicks tracked per month

          • 500 Branded links

          Show more +

        • Starter

          • Unlimited Fast Redirects

          • 25,000 Clicks tracked per month (Then $1 per month each 1,000)

          • 5,000 Branded links (Then $3 per month each 1,000)

          Show more +

        • Pro

          • Unlimited Fast Redirects

          • 150,000 Clicks tracked per month (Then $1 per month each 1,000)

          • 15,000 Branded links (Then $3 per month each 1,000)

          Show more +

        • Browse all pricing plans
        • Not Available

        Pricing Page

        Bitly pricing
        Rebrandly pricing
        LnnkIn pricing

        Other Details

        Organization Types supported

        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US
        🇺🇸 US

        Bitly vs Rebrandly User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        594

        170

        26

        1

        61

        354

        76

        5

        3

        22

        No reviews available for this product

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate Bitly's ease of use and analytics but express frustration over pricing transparency and customer support.

        What buyers like

        • Ease of use
        • Link analytics
        • Free plan generosity

        Common complaints

        • Pricing transparency
        • Customer support responsiveness

        Buyer sentiment

        Users generally appreciate Rebrandly’s ease of use and branding capabilities but express concerns about pricing and feature limitations in lower tiers.

        What buyers like

        • Ease of use
        • Custom branded links
        • Link tracking analytics

        Common complaints

        • Pricing structure
        • Limited free tier features

        Buyer sentiment

        No user reviews or ratings available to assess buyer sentiment.

        What buyers like

        • User tracking information
        • Detailed click analytics
        • Password-protected links

        Common complaints

        • Complex for casual users
        • Potentially overwhelming features
        • May require user education

        Pros and Cons

        • Easy creation and organization of shortened links

        • Provides valuable analytics on link performance

        • Generous monthly limit for personalized links on free plan

        • Misleading pricing with hidden annual payment commitments

        • Lack of customer support responsiveness

        • Customizable branded links using personal domain names enhancing brand trust

        • User-friendly interface for easy link creation, tracking, and management

        • Link click analytics providing actionable data for marketing decisions

        • Pricing becomes expensive beyond the free plan limiting access to advanced features

        • Free tier offers limited analytics compared to competitors

        • Detailed click and redirect tracking

        • User tracking to discover popular and new content

        • Privacy and security features like password protection and IP blocking

        • Lack of publicly available pricing details

        • No user ratings or reviews available

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Amazon

        Amazon

        Gartner

        Gartner

        The New York Times

        The New York Times

        monday.com

        monday.com

        IBM

        IBM

        Heineken

        Heineken

        No Customers information available.

        Media and Screenshots

        Screenshots

        Support

        3 Screenshots

        Workspaces and teammates screenshot

        5 Screenshots

        No screenshots available.

        Videos

        video-0

        3 Videos

        video-0

        4 Videos

        video-0

        1 Videos

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        Related Blogs and Articles for Url Shorteners

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Bitly or Rebrandly?
        Rebrandly edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Bitly and Rebrandly offer a free trial?
        Neither Bitly nor Rebrandly currently lists a free trial.
        What is the starting price of Bitly vs Rebrandly?
        Bitly starts at $21 /Month. Rebrandly starts at $24 /Month.
        What are the top alternatives to Bitly?
        Top alternatives to Bitly include Rebrandly, Geniuslink, ShortURL, Cutt.ly, MyShorten.
        What are the top alternatives to Rebrandly?
        Top alternatives to Rebrandly include Bitly, ShortSwitch, Geniuslink, Sniply, T2M URL Shortener.

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