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ActiveTrail vs Freshmarketer vs Outgrow vs ActiveCampaign - Which Tool Fits Your Business?

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Freshmarketer - Marketing Automation Software
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TL;DR - Quick Comparison Summary

Description

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based ... Read More

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands ... Read More

Entry Level Pricing

  • Not Available
  • Starts from $19 , Billed Yearly

Free Trial Availability

  • Free Trial available

Spotsaas Score

8.8/10

8.8/10

User Ratings

4.8

(27)
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Software Demo

Demo

How do ActiveTrail, Freshmarketer, Outgrow and ActiveCampaign Compare on Features?

Total Features

33 Features

10 Features

Unique Features

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      What Do ActiveTrail, Freshmarketer, Outgrow and ActiveCampaign Cost?

      Pricing Option

          Starting From

          • Not Available
          • $19 , Billed Yearly

          Pricing Plans

          • Not Available
          • Free

            • Contact & Account Management

            • Contact Lifecycle Stages

            • Website Tracking & Built-in Chat

            Show more +

          • Growth

            • Includes features of Free plan, plus

            • Drag-and-drop Journey Builder

            • AI-powered Predictive Contact Scoring

            Show more +

          • Pro

            • Includes features of Growth plan, plus

            • Advanced Webhooks

            • WhatsApp Business

            Show more +

          • Browse all pricing plans

          Pricing Page

          activetrail pricingfreshmarketer pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
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          ActiveTrail vs Freshmarketer vs Outgrow User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          Excellent

          24

          Very Good

          1

          Good

          0

          Poor

          0

          Terible

          0

          No reviews available for the product

          Expert's Review generated by AI

          ActiveTrail has solidified itself as a powerful and versatile marketing automation platform, earning high praise for its user-friendly design, robust capabilities, and impressive range of ...Read more

          Fresh Marketer is a dynamic marketing automation platform that has garnered largely positive feedback for its versatility and robust feature set. Users consistently praise its user-friendly ...Read more

          Pros and Cons

          Pros and Cons of ActiveTrail

          • Robust marketing automation system with multichannel support (email, SMS, WhatsApp, social media) that streamlines communication and enables personalized customer journeys.

          • Easy-to-use drag-and-drop interface with a wide selection of pre-designed templates, making it beginner-friendly and accessible to non-technical users.

          • Flexible pricing plans with options suited to small businesses and startups, offering significant value for growing audiences on a budget.

          • Exceptional customer support through multiple channels (live chat, phone, support portal) that resolves issues promptly and leaves users feeling prioritized.

          • The user interface and design are outdated and could benefit from a more modern, visually appealing layout.

          • Occasional server-related glitches and bugs, particularly with SMS features, disrupt user experience.

          Pros and Cons of Freshmarketer

          • Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.

          • User-friendly interface suitable for both beginners and seasoned marketers, enabling easy setup and quick campaign execution.

          • Strong analytics and reporting tools, providing actionable insights on site traffic, user behavior, and overall performance.

          • Cost-effective by consolidating multiple functionalities, reducing the need for several standalone products.

          • Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.

          • Occasional bugs, particularly in A/B testing, hinder smooth functionality and require further refinement.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          ActiveTrail Process street integration guide

          1 Screenshots

          AB Testing screenshot

          25 Screenshots

          Videos

          video-0

          4 Videos

          video-0

          2 Videos

          Alternatives

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          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          Yes, both ActiveTrail and Freshmarketer offer a Free Trial.

          ActiveTrail is designed for Large Enterprises, Medium Business and Small Business.

          Freshmarketer is designed for Large Enterprises, Medium Business and Small Business.

          The starting price of Freshmarketer begins at $19/User/Month when Billed Yearly, while pricing details for ActiveTrail are unavailable.

          Some top alternatives to ActiveTrail includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, SALESmanago, Smoove, EngageBay, SAS Marketing Automation, MailChimp, Campaign Monitor, Mailify, Zoho Marketing Automation and Ackwire.

          Some top alternatives to Freshmarketer includes Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead, Omnisend, LeadBI, Hubspot Marketing Hub, MaaxMarket, MailChimp, FreshMail, Adobe Marketo Engage, Zoho Marketing Automation and Contactspot.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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