ActiveCampaign vs Kajabi vs EngageBay vs Outgrow Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Kajabi
Starting at $119 /Month
- Free Trial
- Medium Business
- Small Business
Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content inc…
EngageBay
Starting at $13.79 /User/Month
- Large Enterprises
- Medium Business
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
Kajabi leads on user satisfaction with a 4.6-star rating across 1,613 reviews.
ActiveCampaign vs Kajabi vs EngageBay vs Outgrow — at a glance
| Feature | ActiveCampaign | Kajabi | EngageBay | Outgrow |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.6 / 5 | 4.6 / 5 | 4.7 / 5 |
| Reviews | 12,031 | 1,613 | 445 | 567 |
| Starting price | $29 /User/Month | $119 /Month | $13.79 /User/Month | Contact for pricing |
| Free trial | Yes | Yes | No | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Content Management Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | — | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours | 24/7 (Live rep), Online |
| Certifications | SOC 2, HIPAA, GDPR | SOC 2, GDPR | GDPR | GDPR |
| Data residency | Global | US | Global | Global |
Key differences between ActiveCampaign and Kajabi
- Pricing: ActiveCampaign starts at $29 /User/Month, while Kajabi starts at $119 /Month.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while Kajabi targets Medium Business and Small Business.
- User satisfaction: Kajabi scores higher with a 4.6-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Kajabi supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare ActiveCampaign vs Kajabi vs EngageBay vs Outgrow — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best all-in-one platform for small businesses selling online courses and memberships.
- You want a simple, streamlined system to manage websites, courses, and sales funnels in one place.
- You are a small to mid-sized business owner or content creator needing easy setup and use.
- You value responsive, around-the-clock customer support and comprehensive tutorials for non-technical users.
- Your business requires extensive third-party app integrations or advanced customization options.
- You need transparent pricing upfront to facilitate straightforward budgeting decisions.
Best all-in-one marketing automation and CRM for SMBs seeking affordability.
- You need a combined marketing automation, CRM, and helpdesk platform.
- Your team values an intuitive interface with robust analytics and reporting.
- You are a small to medium business looking for cost-effective growth tools.
- You require extensive developer customization and advanced technical control.
- Your business depends on complex integrations unsupported by the platform.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Kajabi: Best all-in-one platform for small businesses selling online courses and memberships.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales ... Read More about Kajabi | EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing ... Read More about EngageBay | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.6/10 | 9.2/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | 1-50 employees51-500 employees | 1-200 employeesMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
No key benefits available yet.
- All-in-One Solution: EngageBay combines marketing automation, CRM, and helpdesk functionalities in one platform, allowing managers to streamline their operations without juggling multiple tools. This integration simplifies workflows and enhances productivity across departments.
- User-Friendly Interface: With its intuitive design, both administrators and team members can easily navigate the platform. This reduces the learning curve and enables users to leverage EngageBay's full potential quickly, maximizing return on investment.
- Robust Analytics: EngageBay offers powerful analytics and reporting features that provide valuable insights into customer behavior and campaign performance. Executives can make data-driven decisions that drive growth and improve overall strategies.
No key benefits available yet.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
No best-fit guidance available yet.
- 1 to 200 employees
- Martech, SaaS, Sales Automation, Consulting, and Revtech
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
No alternatives guidance available yet.
- Users may seek alternatives due to specific feature gaps in EngageBay, such as advanced reporting capabilities or integration with specialized tools that better meet their unique business needs.
- Some businesses might find EngageBay's pricing structure less competitive compared to other platforms that offer similar or enhanced functionalities for a more budget-friendly solution.
- Companies with larger teams or complex workflows may look for alternatives that provide more robust project management features, enabling better collaboration and task tracking across departments.
No alternatives guidance available yet.
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How do ActiveCampaign, Kajabi, EngageBay and Outgrow Compare on Features?
Total Features | 30 Features | 23 Features | 56 Features | 19 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare ActiveCampaign, Kajabi, EngageBay and Outgrow on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | — |
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HIPAA | ✓ Yes | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — | — |
Data Residency | 🌐 Global | 🇺🇸 US | 🌐 Global |
ActiveCampaign vs Kajabi vs EngageBay User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally express high satisfaction with Kajabi’s all-in-one capabilities, ease of use, and customer support, though some desire more advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Users generally express high satisfaction with EngageBay’s ease of use, comprehensive features, and responsive support, though some find setup and advanced integrations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography | No Customers information available. |  Bitcoin  IdeasIgnite  Javier Mendoza |  Github  Codepen  VOD |
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Media and Screenshots
Screenshots |  7 Screenshots | No screenshots available. |  8 Screenshots |
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Videos |  2 Videos |  5 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Kajabi?
- Kajabi edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and Kajabi offer a free trial?
- Yes, both ActiveCampaign and Kajabi offer a free trial.
- What is the starting price of ActiveCampaign vs Kajabi?
- ActiveCampaign starts at $29 /User/Month. Kajabi starts at $119 /Month.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Kajabi?
- Top alternatives to Kajabi include Story Chief, WordPress, Squarespace, ClickFunnels, FlyerFunnel.